Tag: smartphone

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B2B Apps Mobile Apps

Applications for Better Health

Mobile technologies make many aspects of our lives easier – that‘s why we love our devices. Healthcare is no exception and year after year more hospitals, fitness clubs, senior homes, etc. continue to adopt technologies to become more effective and efficient. Healthcare apps have massive potential to improve a patient’s overall wellness, reduce hospital readmissions and enable a patient to manage chronic conditions.
Here are some other ways health and wellness apps can be used:

  1. Track sleep schedules
  2. Meditation and mindfulness
  3. Diet and nutrition
  4. Mental health tracking and concerns
  5. Recipes
  6. Smoking cessation
  7. Sports and fitness activity tracking
  8. Weight loss coaching
  9. Pharmacy and drug info
  10. Stress reduction and relaxation

Health and wellness apps give users more control over their own health. Here are four important benefits of using health and wellness apps:
Easily keep track of your progress
Having the access to your personal health and fitness data, mobile apps allow you to stay on track and see where you are in your progress.
Maintain a healthy lifestyle on the go 
If you live a busy life and struggle with living a healthy lifestyle, mobile apps can change your world! Having access to fitness, diet, and nutrition tips on the move will allow you to live an easier, healthier, and happy life.
Stress relief and calming techniques
If you suffer from anxiety, depression, stress, etc. mobile apps can help you. In the middle of a bad day, you have access to meditation, stress reduction and relaxation apps that can help calm you down or change your mood in just minutes.
Medical condition tracking and advice 
Mobile apps can connect with your family doctor, hospitals, and your pharmacy. This allows patients to engage more in their everyday health and get help quickly.
Maintaining a healthy lifestyle can be a big challenge for individuals and keeping track of your progress can be an even bigger challenge. Mobile will take away these challenges and allow you to live your happiest and healthiest life yet!
If you are interested in learning more about jācapps, the apps we build, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Android Auto App Everywhere Apple CarPlay B2B Apps Mobile Apps Mobile UX Mobile Web Podcasting Push Notifications Radio Wearables

How Radio Stations Are Killing It with Engagement

Customer engagement is one of the most important indicators when evaluating the success of a mobile app.
So, what exactly are radio stations doing today who are already killing it with user engagement?! KSGN 89.7 Family Friendly Radio, Go Media Radio, and The House FM use some unique features that are taking engagement to another level. Here are some of the ways these radio stations are both keeping and gaining users: 
 

Live Streaming

This one’s obvious, but SO powerful. Live streaming allows listeners to listen to their favorite radio stations whenever and wherever they are! Listeners love the portability of mobile apps.
 

Event Calendars

Calendars that list local events and festivals are a huge hit for station listeners. It encourages involvement in your app and allows listeners to access both local events and important tune in dates for artist interviews, live podcasts, and more!
 

Contests

Having a place on your app that involves contests also drives consumer engagement!  This allows customers to become better aware of different contests, and it provides a direct link to your station’s website for instructions to enter the contest or when to listen to the radio for certain winning opportunities!
Radio Apps

Latest News

Being on the go and staying up to date on the latest news can be challenging for a lot of listeners. They may want to know the latest local news, or news about album releases, celebrity updates, upcoming concerts, etc. Your app can allow your users to access information whenever and wherever they are!
 

On Demand Content (podcasts)

Most podcast listening is done on users’ mobile devices. So be sure that your on-demand content is there, so listeners can hear the morning show they missed, or better yet, original content created by your station staff.
 

Open Mic

Your relationship with your listeners doesn’t have to be a one-way street. Using this feature, they can easily send audio, video and photos back to you. Take requests through your app, or better manage listener call-ins. For the user it’s just a couple of easy taps. For you, it’s a way to bring your listeners into your programming.
 

Push Notifications

Having push notifications prohibits your users from missing out on the biggest announcements. These push notifications remind your users about upcoming events, podcasts, music releases, or contests, without even opening the app.

All of these features allow radio stations to rock engagement strategies. These features allow users to have the opportunity to do more than just listen to music. It allows them to be a part of the radio station. Encouraging your users to be me more involved than just listening to music will drive your app usage through the roof!
jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030.

Categories
App Everywhere B2B Apps Mobile Apps Mobile UX Mobile Web Wearables

Tips to Evaluate Mobile App Developers for your Company’s App

Do you have a new idea for a mobile app to improve your business’ efficiency and increase ROI?! Do you have a successful business that could benefit from more streamlined customer service or product processes?!

If so, you need a great team to create the best possible mobile app! How do you know what mobile app development company to choose? Here are some criteria to evaluate mobile application companies for your company’s app:

 

End-to-End Services

It is important that the company you choose offers full service – inclusive of strategy, design, development, and post-launch maintenance. Here at jācapps, we use a 4-step process to make your app and experience the best it can be. We discover, design, develop, and deploy. This full-cycle process includes:

  • Discovery: This starts with understanding the problem you need to solve and understanding where your app will take root, then brainstorming the best solution.
  • Design: Make sure your app looks great, with solid aesthetics and ease-of-use in mind. Make sure your app designer keeps the big picture in mind, so that your app functions well and looks beautiful.
  • Development: Your developer should work from a complete and accurate specification document that describes perfectly how your app should work.
  • Deployment: Rigorous QA testing should happen throughout the development process, but final testing should make you confident that your app will work flawlessly for your users. And finally, the submission of your app and its app store presence should be done with complete professionalism and confidence.

This type of process will ensure that you receive a top-notch app.

But the best developers don’t stop there – they keep a look out for rare potential problems and help you navigate new devices and OS versions as they become available.

 

Design and Development Tailored to Your Needs

You may already have detailed documents that state how you want your app to work. You may just be looking for a company who can just oversee your plans, assist in UI/UX design and the development of the app. Or, you might simply have a business problem and are looking at mobile for a solution! The best firms offer flexibility. You can get as much or as little help as you need. For projects that are less planned out from the start, a product development specialist, along with a UI/UX designer will be necessary for the project! Having both allows you to design and develop your app to the best possible outcome. If your team is well staffed, your development firm should be able to leverage your internal expertise to save you time and money.

 

Comparison Shopping

There are lots of app development companies. Review your candidates’ past client work and case studies. It is also beneficial to determine how, and how much you will communicate with your provider. Do you want a team that is local? Do you require any special technology expertise? There are many factors to consider when selecting a mobile partner.

 

Get Buy-In Across Your Company

After you have narrowed down your options – it is important that you share your plan and vision for your mobile app. You’ll avoid a lot of downstream headaches if everyone on your team is on the same page and shares your vision.

 

Partner Mentality

Developing your app requires a multitude of resources beyond the idea. It requires market research, extensive documentation, designers and developers. If you are researching a mobile app development company to bring your idea to life, look for more than a vendor. You want a company that will partner with you over the long term as your needs and your app evolves.

Take these tips into consideration to help you evaluate the right mobile development company for your mobile project!

jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030

Categories
App Everywhere B2B Apps Mobile Apps Mobile UX Mobile Web Wearables

Tips to Evaluate Mobile App Developers for your Company's App

Do you have a new idea for a mobile app to improve your business’ efficiency and increase ROI?! Do you have a successful business that could benefit from more streamlined customer service or product processes?!
If so, you need a great team to create the best possible mobile app! How do you know what mobile app development company to choose? Here are some criteria to evaluate mobile application companies for your company’s app:
 

End-to-End Services

It is important that the company you choose offers full service – inclusive of strategy, design, development, and post-launch maintenance. Here at jācapps, we use a 4-step process to make your app and experience the best it can be. We discover, design, develop, and deploy. This full-cycle process includes:

  • Discovery: This starts with understanding the problem you need to solve and understanding where your app will take root, then brainstorming the best solution.
  • Design: Make sure your app looks great, with solid aesthetics and ease-of-use in mind. Make sure your app designer keeps the big picture in mind, so that your app functions well and looks beautiful.
  • Development: Your developer should work from a complete and accurate specification document that describes perfectly how your app should work.
  • Deployment: Rigorous QA testing should happen throughout the development process, but final testing should make you confident that your app will work flawlessly for your users. And finally, the submission of your app and its app store presence should be done with complete professionalism and confidence.

This type of process will ensure that you receive a top-notch app.
But the best developers don’t stop there – they keep a look out for rare potential problems and help you navigate new devices and OS versions as they become available.
 

Design and Development Tailored to Your Needs

You may already have detailed documents that state how you want your app to work. You may just be looking for a company who can just oversee your plans, assist in UI/UX design and the development of the app. Or, you might simply have a business problem and are looking at mobile for a solution! The best firms offer flexibility. You can get as much or as little help as you need. For projects that are less planned out from the start, a product development specialist, along with a UI/UX designer will be necessary for the project! Having both allows you to design and develop your app to the best possible outcome. If your team is well staffed, your development firm should be able to leverage your internal expertise to save you time and money.
 

Comparison Shopping

There are lots of app development companies. Review your candidates’ past client work and case studies. It is also beneficial to determine how, and how much you will communicate with your provider. Do you want a team that is local? Do you require any special technology expertise? There are many factors to consider when selecting a mobile partner.
 

Get Buy-In Across Your Company

After you have narrowed down your options – it is important that you share your plan and vision for your mobile app. You’ll avoid a lot of downstream headaches if everyone on your team is on the same page and shares your vision.
 

Partner Mentality

Developing your app requires a multitude of resources beyond the idea. It requires market research, extensive documentation, designers and developers. If you are researching a mobile app development company to bring your idea to life, look for more than a vendor. You want a company that will partner with you over the long term as your needs and your app evolves.
Take these tips into consideration to help you evaluate the right mobile development company for your mobile project!
jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030

Categories
Mobile Apps

Improving Patient Engagement and Wellness with Mobile

As healthcare spending in the U.S. continues to grow (currently nearly 18% of GDP) and as accountability in healthcare becomes a bigger and bigger issue, engaging patient audiences in their care is a bigger challenge than ever. Getting patients to integrate simple, daily habits to benefit their health is key to improving outcomes. While many companies look to foster proactive, instead of reactive healthcare – they are having trouble making these processes easy for patients. But with so many of us so deeply dependent on our smartphones, perhaps mobile technology holds some answers.
 

Private practice physician groups, hospitals, and rehabilitation centers are working to incorporate better technology into their internal processes and patient communications.

 
Beyond EHR (electronic health records) there are many ways to keep patients and families abreast of facility logistics, patient health literacy, and service or surgery preparation.
Take Dr. Partha Nandi for example: by day Dr. Nandi performs endoscopic procedures to diagnose and treat digestive health. On top of his typical practice, Dr. Nandi wanted to better communicate his holistic approach to patient health. Educating the public and his patients is an important part of his business. With an application, Dr. Nandi was able to get his content in the hands of his on-the-go consumers. This internal medicine physician is able to share e-books, educational episodes, and many other patient literacy tools to better serve his audience. A mobile application complements his health delivery model because an important part of health is the ability to make mindful health efforts anywhere, anytime.
health-and-wellness-apps
Mobile apps can also be an option for hospitals to communicate better with their consumers. A hospital Florida wanted to help its audience stay on top of ER wait times, important urgent care information, and mapping of their medical center to help patients and families get around. Knowing that much more time on mobile phones is spent within applications instead of in browsers, they understood the opportunity mobile provided.
Mobile apps are a proven way to seamlessly connect with your community! Healthcare costs and getting better outcomes is an issue for everyone, and health and wellness providers can make their patient experience a digital one. This will save resources and benefit both patients and healthcare providers! To share ideas for your institution’s healthcare app please contact us at sales@jacapps.com .

Categories
Alexa Amazon Echo App Everywhere B2B Apps Mobile Apps news and press Smart Home

Digital Summit Detroit

Digital Summit Detroit 2018 kicks off for a two-day digital marketing gathering on Wednesday September 12th, and jācapps will be there to talk mobile strategy, and to mix with hundreds of other leaders in the digital space. We are looking forward to this opportunity to hear brilliant speakers, meet the best of Detroit’s digital industry and pick up some cool event swag! In addition to the event’s productive networking, jācapps will be exhibiting with examples of our most recent apps and some swag of our own!
There will be over 50 sessions and workshops that will provide info about the latest digital trends plus lots of practical, game-changing ideas to apply to your marketing strategy!
Additionally, there will be over 45 digital marketing sessions in mission-critical topic areas that include: Social, Email, Data & Analytics, Brand Storytelling, Search, Conversion & Engagement, UX & Design, Mobile, Strategy, B2B Marketing and B2C Marketing. As you can see digital and mobile are some of the hottest marketing topics this year.
You will get the opportunity to learn directly from the brands and leaders who you believe make the largest impact on today’s world economy now and in the future! Some of the brilliant speakers include; Chelsea Handler, Scott Dikkers, Cailin Lavallee, Andrew Malcom, Rob Lawson, Kraig Hansen, Amber Lewis, Nick Skislak and many more! Along with the learning experience, you’ll get insight from BuzzFeed, Waze, Discover, Jaguar, Salesforce, and many more!
Not only will you gain great content from the different sessions, you will also have the chance to engage in professional networking! There will be hundreds of professional marketers, strategists, designers, and more to connect and chat with.There is a countless amount of opportunities here that may lead into inspiration, partnerships and/or business deals that you will leave with after ONLY two days at Digital Summit Detroit!
We’re excited for our second year at DSD! If you are attending, let’s set up a meeting to talk about your mobile strategy! Stop by our booth between sessions for a chance for a chance to win a free smart speaker!
Get your tickets here!

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Awards Uncategorized

jācapps Wins Bright Spots Award

Recently, on Thursday, June 14th, our jacapps team attended Corp! Magazines event hosting an awards ceremony honoring Michigan Economic Bright Spots! We have been awarded by Corp! Magazine the Michigan Economic Bright Spots, Small Business Award!
 

 
Before we get into the award itself, let me tell you a little bit about our company here at jācapps!
Through current technology, mobile apps can be very versatile solutions, for businesses and consumers alike. Not only do we have over 1100 apps and 10 years in the industry, they go beyond common devices. While many developers focus on iOS and Android applications for mobile phones, we deliver your messagethrough the most-used device in the world. As well as, in the Connected Car, Tablets, Smart Speakers, Smart TVs, Streaming Devices, Wearables, and whatever comes next. Our App Everywhere® suite allows clients to utilize apps in unique ways, as mobile is put to work outside of the consumer sphere.
Over the past 10 years, we have not only doubled our team and office size, where we are also continuing to develop for small and mid-market businesses, we even expanded our industry focus! We moved beyond radio and into the healthcare and construction industry! 
Through our expansions as a team and as a company we have grown in talent and economically. Which got us recognized by Corp! Magazine! They are honoring the companies that have continued to thrive in economic growth, expansion and hiring Michigan’s brightest talent. We are honored to be recognized by Corp! Magazine multiple times and appreciate and enjoy all of the award ceremonies we have attended!
Not only do we want to congratulate our team, we would like to notice and congratulate the other businesses who were also awarded in the same category! We were awarded the Small Business Award along side numerous outstanding businesses, such as; Charity Voice, InsITe Business Solutions, Inc., Goldfish Swim School Franchising, LLC, Simplify Healthcare, Blackford Capital, Tech Defenders, Brooklyn Outdoor, and many more!

Thank you Corp! Magazine for honoring businesses from all over and hosting a unforgettable awards ceremony!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at sales@jacapps.com .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!


 
Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.