Tag: Speaking Engagement

Categories
App Everywhere B2B Apps Mobile Apps Push Notifications

Join us at NAB!

Connect with us at the NAB Show, Where Content Comes to Life in Las Vegas, NV, April 6-11, 2019!
NAB is the ultimate event for media, entertainment, and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform. The NAB Show is the best place to be to learn all the new ins and outs about media, entertainment, and technology.
Our jācapps and Jacobs Media teams attend every year, and one thing our teams have noticed is that one of the best things that NAB does is bring together the entire media world. This includes professionals from all different industries, including; advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, cybersecurity, digital video, digital signage, eLearning esports, film, game development, government and military, houses of worship, in-vehicle entertainment, IOT, IT, live events, mixed reality, mobile, online video, podcasting, post-production, radio, retail, social media, sports, streaming, system integration, television, virtual reality, 5G, and more! Six full days of the opportunity to get your hands on the latest technology, but thats not all…
We would love to meet one-on-one with you to discuss your companies mobile and digital strategy!
Contact us at sales@jacapps.com or call us at 248-353-9030 to schedule a meeting and take your business to the next level in the mobile and digital world!
We can’t wait to see you at NAB this year!!

Categories
Alexa Amazon Echo B2B Apps Construction Mobile Apps Mobile Web Push Notifications

Connect with us at the CAM Tradeshow 2019!

Michigan Construction & Design Tradeshow 2019 hosted by CAM kicks off for a one-day conference on Tuesday, February 5th, and jācapps will be there to present and talk to you about taking your construction company mobile. In addition to the event’s productive networking, jācapps will hosting a workshop from 9:15am – 10:15am in one of the boardrooms!
Register today for our hour workshop where our COO, Bob Kernen will be discussing how construction businesses can leverage the ubiquity of smartphones to make their projects more efficient and profitable!

 

Construction In The Mobile World

Mobile apps are building the future and we are looking forward to this opportunity to meet local construction company owners, contractors, suppliers, architects, engineers and others to help take your companies mobile.
In the construction industry, where so many people do their jobs outside of a traditional office, whether it is training a mobile workforce, strengthening your safety procedures, and/or tracking your materials, mobile can make life a lot easier for communication and management. Mobile apps enhance communication, productivity, and transform bottom-line goals into reality across your project lifecycle. 
Here’s how:

  • Real-time logistics updates
  • Improved staff accountability
  • Easy, accurate document retrieval

But that’s not all, mobile construction apps have unlimited uses, such as:

  • Project management and productivity
  • Daily reporting and time entry
  • On-site photography and video
  • Safety trainings and monitoring

Mobile is the ultimate high-tech hand tool giving your projects a strong foundation. These are just a few of the ways our mobile solutions have helped clients succeed. We help clients differentiate themselves with complete custom solutions.
 
Don’t forget to register for our workshop and stop by booth 308 to learn more about how mobile strategy can impact your business! You will also get the chance to enter to win a FREE Amazon Alexa Echo Dot!
We look forward to seeing you at CAM’s Tradeshow 2019!
Register Here
If you are interested in expanding a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030
 

Categories
App Everywhere Awards B2B Apps Connected Car Mobile Apps Mobile Web Podcasting Push Notifications Radio Wearables

Recap of Small Talk with Mark Lee Interviewing our President Paul Jacobs

Recently, our very own Paul Jacobs was on Small Talk with Mark Lee. Small Talk comes from the Lee Group, MI LLC – Integrated Marketing Solutions. Lee helps companies develop branding and re-branding strategies to produce positive relationships with consumers, which bring measurable results. Lee was interested in jācapps and had the chance to see what our mobile app development company is all about.
After hearing the background about our company, Lee had a few questions about us. Let’s take a look at some of the key takeaways from the interview:
 

What is the biggest hesitation for a business when creating an app?

Paul responded that, “a lot of businesses have lack of knowledge about what mobile apps truly are. Our approach is to explain to our clients that you aren’t buying a piece of software – you are buying a mobile solution. It is important to find out what exactly the client needs, what problem they are having and work with them to create a solution. This is where you build trust with the clients and work with them as a consultant.”


Why does a business need an app?

Jacobs expands on the idea about smartphones are within everyone’s reach. “It is right in their purse or right in their pockets – everyone is carrying one. Therefore, the opportunity to be able to communicate to your consumers or business to business is huge.
Another key reason a business needs an app has to do with push messaging. If your user opts in to push messaging it allows the company to efficiently push messages out to those users. These messages can include sales, something that is new that your users need to check out, reminders, and so much more. Push notifications enhance two-way communication and is a powerful business tool.”


What criteria do I need to use to select a mobile app development company?

Paul says, “It is important that your company work with a developer who has full end-to-end for design, testing, new development ideas, etc. Someone who really understands everything, including getting the app into the app store.
You also want to consider the type of developers within that company. You want your developers to be flexible, treat you like a partner and not a client, and you want to be provided with case studies to see what their previous results have been.”


What is the process of creating an app?

Our process consists of four steps; discover, design, develop and deploy.
Discover – this is where your app takes shape. We draw inspiration from our conversations with you to brainstorm ideas and discuss the requirements needed for development.
Design – once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use. Our progress will be presented to you in the form of a specification document.
Develop – after you’ve approved the specification document, our in-house development team gets to work. This phase culminates with rigorous QA testing.
Deploy – we submit your apps to their respective stores! But we don’t stop there. We keep a lookout for issues and help you navigate new devices and OS versions as they become available.


What is the timeframe for app development?

The timeframe will differ from app to app but the average is from 10-12 weeks from beginning to end. Six to eight weeks of this time is for development. Additionally, our clients are able to download this app before the app goes live so they can tweak and test it before it is published. However, even when the app is finished it can still be adjusted.


Looking to 2019 and the next 5 years – what is the next big idea?

Jacobs explained that the next big idea is voice activated apps. “Right now you have to touch your screens for everything, but soon you will be able to talk to your phone. For example without hitting the app you can just say ‘play stream’ and your music will play.
Another thing that we have here at jācapps is called App Everywhere. Apps are not just on your phones, they are on connected cars, smart TVs, smart speakers, tablets, wearables – and soon there will be more apps created for these devices. Overall, apps are moving beyond just the mobile phone.”
To hear more of the interview with Mark Lee and Paul Jacobs – Listen to the interview here.
jācapps custom apps can support these efforts and so much more. If you are interested in creating a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Mobile Apps news and press Smart Home

Digital Summit Detroit

Digital Summit Detroit 2018 kicks off for a two-day digital marketing gathering on Wednesday September 12th, and jācapps will be there to talk mobile strategy, and to mix with hundreds of other leaders in the digital space. We are looking forward to this opportunity to hear brilliant speakers, meet the best of Detroit’s digital industry and pick up some cool event swag! In addition to the event’s productive networking, jācapps will be exhibiting with examples of our most recent apps and some swag of our own!
There will be over 50 sessions and workshops that will provide info about the latest digital trends plus lots of practical, game-changing ideas to apply to your marketing strategy!
Additionally, there will be over 45 digital marketing sessions in mission-critical topic areas that include: Social, Email, Data & Analytics, Brand Storytelling, Search, Conversion & Engagement, UX & Design, Mobile, Strategy, B2B Marketing and B2C Marketing. As you can see digital and mobile are some of the hottest marketing topics this year.
You will get the opportunity to learn directly from the brands and leaders who you believe make the largest impact on today’s world economy now and in the future! Some of the brilliant speakers include; Chelsea Handler, Scott Dikkers, Cailin Lavallee, Andrew Malcom, Rob Lawson, Kraig Hansen, Amber Lewis, Nick Skislak and many more! Along with the learning experience, you’ll get insight from BuzzFeed, Waze, Discover, Jaguar, Salesforce, and many more!
Not only will you gain great content from the different sessions, you will also have the chance to engage in professional networking! There will be hundreds of professional marketers, strategists, designers, and more to connect and chat with.There is a countless amount of opportunities here that may lead into inspiration, partnerships and/or business deals that you will leave with after ONLY two days at Digital Summit Detroit!
We’re excited for our second year at DSD! If you are attending, let’s set up a meeting to talk about your mobile strategy! Stop by our booth between sessions for a chance for a chance to win a free smart speaker!
Get your tickets here!

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Mobile Apps Mobile Web news and press

5 Things All Businesses Need to Know About Mobile

Recently, our President, Paul Jacobs and our COO, Bob Kernen spoke at Better Business Bureau in Southfield, Michigan. During this event Paul and Bob gave insight on the 5 Things All Businesses Need to Know About Mobile. Because of mobile usage, our culture has permanently changed in countless ways.
 
Before looking into the important things to know about mobile, check out this video below showing the things the iPhone helped destroy!

Well, now that we can see how the iPhone and apps have proven to be helpful in every way.. lets take a look at the 5 important things all businesses need to remember and learn when dealing with mobile!
 

Thing 1: The smartphone is King

 
“There’s an app for that!” App transformed the smartphone into a phenomenon. Owning a smartphone is becoming more common every day. Smartphones are always with you…people even sleep with them!
When apple launched the App Store the world changed. Showing that since 2016, mobile takes over desktop showing that 63% of internet usage is on mobile devices. However, only 10% of time is spent on smartphones is on mobile websites. And this is where we see how apps rule; 90% of time spent on smartphones is spent on mobile apps!
With that being said, smartphone is king by being the most valuable real estate a marketer can have. Where all companies can participate, and being a limited barrier to entry.
 

Thing 2: What is an app?

 
Alright, so lets talk basics… what is an app exactly? The basic definition of an app is that an app is self-contained piece of software designed to serve a discreet function and work on a specific type or types of devices. So, we can see that an app isn’t a website on your phone!
So, what is the purpose for an app? It’s purpose build software that leverages the power of the smartphone. While bringing us location awareness, phone/email/text integration, part of the purchase function.
Not only are apps easy to use, apps are easy to get! Users get apps in the two major apps stores; Google play and iTunes AppStore.
 

Think 3: What does a developer do?

 
Here are jācapps, we have a complexed development process in order to satisfy and help our clients succeed with their new apps!
Our development process goes through 4 steps…
Discover, design, develop and deploy: 

  1. Discover:
    • We discover where your app will take root and draw inspiration from our conversations with you to brainstorm the ideas and discuss the requirements that are needed for development.
  2. Design:
    • Once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use.
  3. Develop:
    • After you’ve approved our specification document, our in-house development team gets to work. This phrase culminates with rigorous QA testing.
  4. Deploy:
    • We submit your apps to their respective stores and watch the download numbers skyrocket! But we don’t stop there… we provide ongoing maintenance and upgrades to ensure compatibility with new devices and iOS versions as they become available.

Click here to see more of what we do!

 

Thing 4: What apps can do

 
Apps are on more than just your mobile devices. jācapps app everywhere communicates across all devices! Through mobile phones, connected car, smart TVs, smart speakers, tablets, and wearables.

Let’s take a look at some of our clients and the apps that have been created for them!

  •  Dr. Nandi’s Health Hero
    • Dr. Nandi wanted to create a resource that is reachable anywhere and anytime for the individuals who are changing their lives to make health #1 priority! He wanted individuals to have access to health & wellness tips, research, cookbooks, answers to questions, and help meet each individual need, throughout their health & wellness journey.
    • Our team created an app that is designed to:
      • Receive simple and powerful daily health and wellness tipsProvide a full library of books on topics from Beating IBS Naturally to Organic Living to Living Gluten-Free and more.
      • Provide a monthly Health Hero Magazine with articles on the latest research in health and wellness, interviews with thought leaders and industry experts.
      • Provide an exclusive link to the Health Hero Superfoods Cookbook
      • Provide the “Calming The Chaos” 7-day audio program- Dr. Nandi’s foolproof formula to kill daily stress in minutes.
      • Supply a private, member-only Health Hero Facebook Group where Dr. Nandi delivers health and wellness information, answers member questions, hosts Facebook live segments and more.
  • Lawyers Mutual (LMIC)
    • LMIC wanted to get text and video content to their clients in the easiest to use way to certify that those clients received that content and information. As well as, verifying that the information was understood in order to providecertification.
    • Our team created an app that allows the users to log-in and see the content that they needed to review in order to get their continuing education credits and other certifications.
    • Using this app, users can:
      • Easily log-in, watch a video or read a PDF, and take a short quiz. All of this engagement is recorded and credited to the user toward their continuing education requirements.
      • This app is unique in that it puts content that usually has to be consumed in front of a desktop environment and puts it in a place where users can easily get to it and use it in the place and time that bests suits their busy schedules.
      • For LMIC, it provides a competitive differentiator and a way to have a closer relationship with their clients by providing many more touch points with that client.

Click here to check out some more of our work!
 

Thing 5: Marketing your App

 
Our work with you does not end at the sale. We will continue to market your app through database, website, social media, advertising, and signage!
When dealing with the database, we will use your company’s database to create messages to your clients about the benefits and how easy it is to get your product. While through your website, we will create a page on your site that shows users how to get the app and how to use it.
But, we don’t stop there we will advertise your products through social media and signage by talking about your new app in regular posts and create signage for your retail locations that helps show off your new app and all the benefits it has for your customers!
Click here to check out more of who we are! 
If you are interest in us, the apps we’ve built,  or a product of your own, contact us at sales@jacapps.com or (248) 353-9030