Mobile Apps

Apps Are Taking over the Internet, Is Your Brand Ready?

In a recent report from eMarketer, we learned that about 86% of time spent with smartphones was spent with apps. Furthermore, the average US adult spends 3 hours and 18 minutes with apps daily. That’s roughly 27% of their daily media time and a pretty sizeable portion of their total day.

We’ve been saying for a while now that mobile is the leading digital platform, but we’ve heard lots of people say, “I have a mobile website.” The chart above pretty much proves that isn’t enough. Apps are where the action is. But we’ve also seen research showing that users are downloading fewer apps each month, and regularly using only a dozen or so. The question is:

Is your brand ready for the mobile app revolution?

If you already have an app, congratulations. But you’re only halfway there. The other half is keeping your audience engaged. This can sometimes be challenging for small and large businesses alike, especially considering the fierce competition within the industry. Here are some of the things you need to be thinking about.
Mission and utility: What is your app’s primary value to your target audience? If you can’t easily answer that question you might have work to do. Your app’s value and utility should be immediately apparent to your user. The apps people use most are the ones that serve a crucial function in their life. That function could be lots of different things, including news and entertainment, but you need to be sure about what it is, and be confident that you’re communicating it clearly.
Promotion and context: You also need to use all your other marketing channels, on-air, online, everything, to let people know about your app, explain it’s value and how it will be useful to them. It’s important that this promotion is done continually and consistently. And equally important is to put that promotion into context for the user. Don’t just run promos or web ads saying “download our app,” tell the user why. Put your promos in context – talking about something interesting on-air? Ask your listeners to tweet you through the app. Send users to a specific piece of content, or encourage them to use the app in specific ways.
Consistency and freshness: It’s important to keep your app and its content up to date. The more frequently you post fresh content, the more regularly people will come back. Get them to rely on you, and come through for them every time. If your app grows stale, users will certainly desert you, and getting them back is next to impossible. So grab them from the first time they open it, and keep them coming back.
Focusing on the end user and putting them first will help your app become a part of their daily lifestyle. To capture smartphone users where they spend 86% of their time, you should think about how does my brand go one step beyond the competition and improve the customer experience?
As technology systems in our lives, like our car and our home, become part of our “connected” world, you’ll be happy you put the end user first.
If you need assistance with your brand’s mobile strategy, we can help! Give us a call at 248-353-9030 or email for a free consultation.

Mobile Apps Smart Home

Apple Wants to Make Your Home Smarter

By: Vince Kattoula

If you’re like me, you’re one of the thousands of people who upgraded their iPhone to the latest operating system, iOS 10, a couple of weeks ago. After the installation, you may have noticed a new app on your home screen – the Home app. The Home app allows users to securely control all HomeKit accessories from their favorite iOS device. This got me thinking about all the different “connected” devices we use throughout each day in our homes and how the right technology can make all these devices work together.
We’ve seen apps follow you to your car, and now they are following you to every room in your house. Even though I’m still waiting for Siri to learn things like “Make me a sandwich,” you can tell her things like “Turn off the living room lights” or “Unlock the front door.” Also, 3D Touch lets you press and hold an icon to perform more complex tasks like dimming the lights or adjusting the thermostat.
Of course, to perform these tasks, you have to have these connected devices in your house. It only takes a quick trip to Home Depot or Lowe’s to find lots of them: thermostats, light controllers, door locks, even refrigerators with the logo above, indicating they can work with Apple’s latest land grab.
Perhaps one of the coolest features about the HomeKit app is the fact that it allows users to set up scenes. The scenes enable multiple accessories to work simultaneously. That means a user can create a scene named “I’m home” that turns on the lights, unlocks your doors, and turns on the air conditioner with just one command.
So, with the ever increasing “connected” world, it appears that offering consumers just a smartphone app won’t cut it anymore. Your brand needs to follow your audience wherever they may be in order to stay relevant in their lives. This means offering them apps everywhere (or App Everywhere℠ as we like to say), in the car, on their wrist, and now … in their homes.
The key to staying connected starts with us. Give us a call at 248-353-9030 or email for valuable input on your brand’s mobile strategy.

Mobile Apps

63% of App Users Become Inactive Within 30 Days

By: Bob Kernen

An interesting confluence of news over the past couple of weeks got me thinking about the state of mobile technology in our lives. The first was a study from Localytics, the analytics and push-messaging platform many of you use, about app retention rates. According to their research, 63% of users become inactive within 30 days of downloading an app. That is up from 58% last year. And after 90 days, the news is even worse with 80% of users going inactive. What those numbers show is that it is absolutely critical to keep your app relevant to your users, and to give them compelling reasons to use your app, and never assume those reasons are self-evident.
Others have inferred that we are reaching the end of the “app revolution.” I can see how a few statistics could bring people to that conclusion, but to me these stats on downloads and retention don’t signal the beginning of the end. I think what they really herald is the end of the beginning. While the “there’s an app for that” craze may have finally run its course, the notion of an app has become the consumer’s favorite way to access the information and tools they need to get through their busy day.

Here’s some evidence:

Apple recently announced that it would begin sending out “take down” notices to apps that haven’t been kept sufficiently up-to-date as their operating system (iOS) and devices have evolved. Cleaning out these “zombie apps” shows Apple’s commitment to making sure that the app ecosystem stays vibrant and uncluttered.
Secondly, Apple also announced that they are working on a TV show about app developers. Major stars like Jessica Alba and Gwyneth Paltrow have signed on to participate.
Third, apps have busted out of the smartphone and are now showing up everywhere. From connected cars to watches to home entertainment systems, apps are redefining the old “there’s an app for that” slogan to mean there’s an app for just about everything that plugs in.
What we are seeing is that the pace of technological evolution just keeps accelerating so that product cycles, and even paradigms, shift in a matter of months – not years.
If you want to discuss how this mobile revolution is affecting, and will affect, your business now and in the future, give us a call at 248-353-9030, or email us at

Mobile Apps

Having an App Is Only Half the Battle

By: Vince Kattoula

Mobile is now the leading digital platform. The convenience of smartphones and tablets (and increasingly their interfaces with wearables, the connected car, and smart home systems) has seismically shifted the digital media landscape. The app market, however, is continues changing and remains a challenging environment for lots of businesses.
What is especially challenging is getting smartphone users to download their app. In fact, ComScore reports that 49% of U.S. smartphone users download exactly 0 apps every month. They also report that the average consumer downloads only two apps every month.

So, what can your brand do in order to make sure your brand’s app makes its way to everyone’s favorite screen?

To convince your target audience to make you one of the two apps they download, you need to do a couple of things. First stay relevant. Make sure that your app delivers on your brand, and delivers your audience real utility. But once you’ve done that, promoting and marketing your app requires real focus and attention. Often times, our clients express to us their concerns about the downloads and usage of their app. When we ask how they’re promoting their app, we typically hear the same response: “Well, we promoted it heavily for the first few weeks, then moved on to other things.” And there lies the problem. It takes more than just a few mentions here and there in order to see your app’s download totals ultimately increase – especially when it’s been in the app store for more than a month. Check out our blog on 3 Keys to Effective App Promotion for some great ways to successfully promote your mobile app.
To learn even more about how to effectively promote your brand’s app, or how to monetize your mobile assets, give us a call at 248-353-9030 or email us at