Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!

Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at or (248) 353-9030.

Mobile Apps Mobile Web

What Does GDPR Mean For My Applications

Have you been inundated with notices from organizations addressing GDPR?

We have. Therefore, we wanted to make sure that you are aware of some new regulations around user data privacy, implemented in the European Union, that could affect your app. Our goal is to make sure our clients are abreast on anything that may directly affect their applications.

GDPR: What is it?

European General Data Protection Regulation  – AKA GDPR. On May 25th, 2018, a government update established a new set of laws dictating how companies in the EU collect and use data and handle consumer privacy. It also gives those consumers greater control over their data on the internet.

Fingerprint and personal information inside

This law change, years in the making, sets a new standard for data collection, storage, and usage among all companies that operate in Europe. Currently, GDPR represents one of the most robust data privacy laws in the world.
Many of the ideas outlined in GDPR came from the earlier regulation, and an even older set of principles, which covers the ways consumer information should be used. Those practices have shaped policies in the United States. The United States has historically regulated privacy with piecemeal laws for the privacy of healthcare records, financial documents, and federal communications.

But this is the US – How are we affected?

Does this mean GDPR only affects you, if your consumers live in Europe? Yes and no. On the forefront, GDPR only affects the European Union, meaning the rights outlined within it don’t translate to other countries.
But… you should update your privacy policy and terms of service, in the case that any of your app users may be in the European Union. We encourage you to check with your attorney for specific actions you should take in order to be in compliance with these new regulations.
We have already had clients update their documentation to specifically exemplify EU-located users from their apps with the inclusion of language such as: “This app is not intended for users located within the European Economic Area.”
This should be a simple addition to the document hosted on your website.
Additionally, if you are asking users to register for your app or website, consider adding language (on those screens) to the effect of: “By registering (or clicking “Save”), you agree that you are not located within the European Economic Area.” If this functionality is within your app, and not via a web page, please contact us at and we can add the language there.
If you do not want to exclude European consumers, your attorney can also help you with that language.
Both routes begin with a call to your attorney and end with a client notice.
Again, the most prudent step is to review this with your attorney and we can then make adjustments to your app based on that advice.