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B2B Apps Mobile Apps

How B2B Apps Can Help Your Business

By: Vince Kattoula

Email has long been the main communication tool for business owners who are constantly on the go. However, mobile apps are becoming powerful tools for accomplishing detailed tasks while out of the office. And increasingly, apps make sense for businesses that never sell directly to consumers, but instead are focused on other businesses.
Compared to B2C (business-to-consumer) apps, target audiences for B2B (business-to-business) apps are easier to identify. These apps are typically created to solve a specific problem such as providing potential customers, or sales reps, detailed product information. By doing this in a mobile app, not only can the business provide easily accessed product details, they can easily update those details without having to replace reams of printed product brochures.
And B2B mobile apps are always connected and ready for business. Sales reps never have outdated information, and never “run out” of materials. Since most professionals have their own smart device that they carry with them wherever they go, mobile apps are just the right tool to accommodate this work-style. Messages can be sent, notifications/alerts can be viewed, and most importantly, orders can be placed any time of the day from any location more easily than with a traditional PC or laptop.
Here’s a good example of how a B2B app can help. The owner of a construction company is knee-deep in mud when he realizes he forgot to order the bricks required for an upcoming project. Rather than trek back and forth through the mud to log into his computer to make the order, he can instead pull his smartphone out of his pocket and order the supplies right then and there using a mobile app. It’s a win-win situation for both businesses (the construction company and the brick supplier) and the customer gets what they want as well!
Click here to set up a conversation with us about your mobile B2B strategy. You can also give us a call at 248-353-9030 or email sales@jacapps.com.

Categories
Mobile Apps

It’s an App-Eat-App World Out There

Well, it’s 2017 and, to no one’s surprise, mobile apps are still kind of a big deal. However, per a new report from Flurry, overall app usage seems to be maturing. Sessions were up only 11% over last year; not much of an increase when compared to the 58% increase in the 2015 annual report. What this means is that it’s even harder to shift users’ attention from the apps they are already using to your brand’s app. But while the days of heady growth are coming to an end, the primacy of apps doesn’t show any sign of abating.

 

What continues to increase substantially is the time people spend within mobile apps. Overall, this increased by 69% year-over-year, with Messaging and Social apps seeing a whopping 394% increase. The reason behind such a large upsurge can be attributed to the growing number of “consumers using their social and messaging apps as their voice and video calling utilities.” What these voice and video communication apps indicate is that users are interested in connecting to each other on the go. If you take this behavior into consideration, you can begin to think of the kinds of features your consumer wants from you. If you’re a media company, you probably want to enable your app so the user can interact with your personalities – it’s a two-way world. If you’re in another industry, anything you can do to give your user the opportunity to interact with you directly and in a timely manner is probably going to drive more engagement.

 

As the mobile app ecosystem matures, using mobile to engage consumers with your brand will help drive your business in a myriad of ways. Talk to us about how we can help you understand what will work. To learn more, give us a call at 248-353-9030 or email sales@jacapps.com.

Categories
Mobile Apps

It's an App-Eat-App World Out There

Well, it’s 2017 and, to no one’s surprise, mobile apps are still kind of a big deal. However, per a new report from Flurry, overall app usage seems to be maturing. Sessions were up only 11% over last year; not much of an increase when compared to the 58% increase in the 2015 annual report. What this means is that it’s even harder to shift users’ attention from the apps they are already using to your brand’s app. But while the days of heady growth are coming to an end, the primacy of apps doesn’t show any sign of abating.

 
What continues to increase substantially is the time people spend within mobile apps. Overall, this increased by 69% year-over-year, with Messaging and Social apps seeing a whopping 394% increase. The reason behind such a large upsurge can be attributed to the growing number of “consumers using their social and messaging apps as their voice and video calling utilities.” What these voice and video communication apps indicate is that users are interested in connecting to each other on the go. If you take this behavior into consideration, you can begin to think of the kinds of features your consumer wants from you. If you’re a media company, you probably want to enable your app so the user can interact with your personalities – it’s a two-way world. If you’re in another industry, anything you can do to give your user the opportunity to interact with you directly and in a timely manner is probably going to drive more engagement.

 
As the mobile app ecosystem matures, using mobile to engage consumers with your brand will help drive your business in a myriad of ways. Talk to us about how we can help you understand what will work. To learn more, give us a call at 248-353-9030 or email sales@jacapps.com.