By: Vince Kattoula
Last year, Gartner made the claim that by 2020, there will be a quarter billion connected vehicles on the road. We learned back in March that 72% of media executives anticipate moderate or massive digital disruption within the following 12 months. The logical outcome of this equation is that audio-based media is going to be heavily disrupted as behaviors in the car continue to change. So how do you future-proof yourself?
Apps are the best way into the driver’s car
Whether it’s the newest iPhone or the latest Samsung Galaxy, people experience media through the device of their choice. Not only have Apple and Google realized this, but they have capitalized on this by allowing this choice to be taken to the place where people spend hundreds of hours annually – their vehicle. That’s why we have introduced App EverywhereSM-Auto allowing our apps to make the trip to the dashboard seamlessly!
When promoted correctly, your apps effectively engage consumers through their mobile phones allowing them to carry a personalized selection of their favorite content wherever they go. Because of this, it’s not hard to understand why people are so loyal to their smartphones. So much so, that Apple’s CarPlay and Google’s Android Auto are now available in more than 100 different models of automobiles. Virtually every vehicle rolling off the assembly line in the U.S., Germany, Japan, and Korea is now connected in some way. And what are these vehicles connecting to? Smartphones (and apps), of course.
The “key” to staying connected starts with us! Give us a call at 248-353-9030 or email firstname.lastname@example.org in order to learn how you can stay connected.