Category: Mobile Apps

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Digital Summit Detroit

Digital Summit Detroit 2018 kicks off for a two-day digital marketing gathering on Wednesday September 12th, and jācapps will be there to talk mobile strategy, and to mix with hundreds of other leaders in the digital space. We are looking forward to this opportunity to hear brilliant speakers, meet the best of Detroit’s digital industry and pick up some cool event swag! In addition to the event’s productive networking, jācapps will be exhibiting with examples of our most recent apps and some swag of our own!
There will be over 50 sessions and workshops that will provide info about the latest digital trends plus lots of practical, game-changing ideas to apply to your marketing strategy!
Additionally, there will be over 45 digital marketing sessions in mission-critical topic areas that include: Social, Email, Data & Analytics, Brand Storytelling, Search, Conversion & Engagement, UX & Design, Mobile, Strategy, B2B Marketing and B2C Marketing. As you can see digital and mobile are some of the hottest marketing topics this year.
You will get the opportunity to learn directly from the brands and leaders who you believe make the largest impact on today’s world economy now and in the future! Some of the brilliant speakers include; Chelsea Handler, Scott Dikkers, Cailin Lavallee, Andrew Malcom, Rob Lawson, Kraig Hansen, Amber Lewis, Nick Skislak and many more! Along with the learning experience, you’ll get insight from BuzzFeed, Waze, Discover, Jaguar, Salesforce, and many more!
Not only will you gain great content from the different sessions, you will also have the chance to engage in professional networking! There will be hundreds of professional marketers, strategists, designers, and more to connect and chat with.There is a countless amount of opportunities here that may lead into inspiration, partnerships and/or business deals that you will leave with after ONLY two days at Digital Summit Detroit!
We’re excited for our second year at DSD! If you are attending, let’s set up a meeting to talk about your mobile strategy! Stop by our booth between sessions for a chance for a chance to win a free smart speaker!
Get your tickets here!

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Mobile Apps Push Notifications

Are Push Notifications Beneficial to My App?

Many of our clients are looking to increase consumer engagement and loyalty with mobile because of its robust, in-their-pocket connection with consumers. Your best consumers have downloaded your mobile app, but now you want to be able to reach out to them with messages to keep them coming back. Push notifications are a hugely popular way to gain attention and engagement from your consumers. jācapps now offers this capability within our apps at a surprisingly affordable price.

What are push notifications?

Push messages are notifications sent through your application directly to a mobile user’s ”notification tray.” They arrive alongside other important messages from other apps right on the user’s device, without them having to actually open your app. These messages are similar to texts – and have over a 90% open rate. This is why clients in various industries see increased engagement with their app when using push notifications. Why do companies use them?

  • To alert users to news and other timely messages.
  • When sharing deals and promotions.
  • To remind users about important brand messages.
  • And to increase visibility and app usage.

Companies can strengthen their marketing and sales strategy by adding push notifications to their mobile app. With the amount of time consumers spend in mobile apps, and the almost instantaneous delivery of notifications, the possibilities are endless.

The advantages of push notifications include:

  • Wide reach across users

Most of mobile usage is within apps – notifications can reach 9 out of 10 users on average, higher than email and social. Push messages are automatically prioritized with the user’s latest news and updates.

  • Conversion rates

Notifications are converting as high as 40% and are considered a phenomenal marketing tool that can significantly increase sales.

  • Real-time communication

Push notifications offer instant communication with consumers and are great for breaking news alerts, limited-time offers, and event notices when you want to reach your consumers instantly.
 
Now jācapps can include push notifications in applications! For more information on push notifications implementation and pricing contact your sales representative.

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Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web news and press Radio Uncategorized

Fred Jacobs, Media Professional Elected to National Radio Hall of Fame

We are proud to announce that Fred Jacobs, our founder of jācapps and sister company Jacobs Media, was elected to the National Radio Hall of Fame!
The National Radio Hall of Fame recognizes talent from today’s diverse programming formats, as well as the pioneers who shaped the medium during its infancy. Four of the categories were decided by a voting participant panel comprised of nearly 1,000 industry professionals. The other two categories were voted on by the public.
Now, a little background about Fred Jacobs! He graduated from the University of Michigan and has a master’s degree from Michigan State University. He worked at WRIF-FM as a program director in the early 1980s. He left the radio station and founded Jacobs Media in 1983, and created the Classic Rock radio format. He formed our company jācapps in 2008, where we developed more than 1,200 apps on both Apple and Android platforms.
Through Jacobs hard work and dedication, it made him noticed by the National Radio Hall of Fame. Not only was he just elected…he was also the first non-broadcaster to be inducted!
He joins a list of Detroit radio personalities who’ve been inducted to the Hall of Fame, including, J.P McCarthy, Ernie Harwell, Dick Purtan, Casey Kasem, and Paul W. Smith. Detroit native Jim Kerr of WAXQ will also be inducted in the 2018 class, according to a statement from Jacobs Media.
Check out the full article by the local Oakland Press here
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
 
 

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Android Auto App Everywhere Apple CarPlay B2B Apps Connected Car Mobile Apps Mobile Web Radio Smart Home Smart TVs

Mobile Developer Aims for Growth As It Serves New Industries

Recently, Bob Kernen and Paul Jacobs spoke with Crain’s Detroit Business about investments, growth, and the mobile revolution. In great summary, we are ready to hit some goals this year! Being in the emerging mobile application sector, we topped $1 million revenue in 2017, and we expect that to double this year!!
Alright, so let’s check out what we shared with Crain’s, and how we plan to reach these goals!
We are a software company founded by former WRIF 101.1 FM Program Director Fred Jacob. He is helping companies create efficiencies through mobile applications. Jacobs started the tech firm out of a storage close in his Jacobs Media Strategies offices in Bingham Farms months after Cupertino, Calif.-based Apple Inc. launched its App Store in 2008.
We started out with four employees building apps for radio clients including WRIF, WDET 101.9 FM, Michigan Radio and WMGC 105.1 FM to stream radio content to listeners.
“Smartphones have been the transformative device of our lifetime. It creates an unbelievable way to connect businesses to their customers, such as through push notifications,” COO Bob Kernen said. “The average person has about 30 apps on their phone. Once a company can get an app on a customer’s phone, it can become the best marketing tool for them.”

Realizing that other businesses and organizations could benefit from the mobile industry that has now reached nearly every corner of society, we began diversifying our client base in 2013.
Our company picked up a private investor in 2016 to help grow its staff to nine and moved into a new headquarters across the street from the old Jacobs Media at 30300 Telegraph Road, Bingham Farms. jācapps has a six-year lease with Bloomfield Hills-based JFK Investments Co. LLC.
Our workforce grew to 22 in 2017, warranting a $70,000 investment to tear down a wall and nearly double the space to 7,500 square feet this past March.
“We saw the opportunity to become a full-fledged mobile software provider,” Paul Jacobs, Fred’s brother, said. Paul, who also worked for WRIF as a salesman, is now president of the software company. “We broadened out our skill set and found growth in construction, health care, wellness and other businesses that realized that they needed a mobile strategy.”


Since then our company has taken on clients in Partha Nandi, M.D., of the medical TV show “Ask Dr. Nandi,” and Ireland-based building material supplier CRH plc, including two of its subsidiaries in Canton Township-based Cadillac Asphalt LLC and Monroe-based Stoneco of Michigan. Cadillac Asphalt has contracts to rebuild some of the crumbling roads in metro Detroit, including the 696 freeway.
“In the case of Stoneco and Cadillac, what’s important is communication to their customers and employees” for process efficiency, Paul Jacobs said. “Our clients at Stoneco told us if we can get the message out to contractors, they could come pick up more loads and that makes all the world to their business. These are tools that are all about creating efficiencies for the people on the move.”
Because software is constantly changing, Jacobs said the firm is continually investing to keep up with the times as operating systems are constantly changing and new technologies emerge. One of those investments include building an analytics department to allow customers to better utilize their apps.
We are also working with Dearborn-based Ford Motor Co. to build programs for mobility and focusing on other products including smart TVs and smart watches, Jacobs said.
Last year, we saw 30 percent growth, topping $1 million in revenue, Jacobs said. He expects to double revenue this year as the company capitalizes on investments made over the past two years.
Lastly, we would love to thank Crain’s Detroit Business for the support! Click here to read more about how we plan to double our growth this year!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web

jācapps Wins Clutch Best in Show

In an industry full of one-trick ponies, we are proud to be the Justify of our field. In similar suit to the Triple Crown winner, jācapps has recently been recognized by Clutch as a triple industry leader; a Triple Cache if you will. After careful analysis, the firm published their annual report of identified industry leaders and cited jācapps as not only the #1 company among Detroit app developers but also as titans of web development and UI design. Our leadership seems unbridled as we were also analyzed by Clutch’s sister website, where we similarly earned placement among top app developers in Detroit.
Based in Washington D.C, Clutch provides in-depth insights to aid buyers looking for service providers. Clutch’s research is coupled with independently conducted reviews in which current and former clients have provided their feedback and appreciation.
                                    
With the increasing amount of time being spent on mobile apps in lieu of former avenues, we seek to help our clients harness the power apps possess for customer relations. Though we’ve been around close to the same time as the App Store itself, we know in order to create the best apps, we have to be evolving with and educated on how consumers are using mobile apps.
Even after ten years, over 1200 apps built, 28 million downloads, and other countless awards we’re earned on the way, we are most humbled by recognitions earned directly from our clients. To partners past, current, and future – thank you for choosing to grow your company with us and we look forward to creating more seamless experiences for your users in the future.
                                       
 
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at sales@jacapps.com .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!


 
Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.

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Mobile Apps Mobile Web news and press

5 Things All Businesses Need to Know About Mobile

Recently, our President, Paul Jacobs and our COO, Bob Kernen spoke at Better Business Bureau in Southfield, Michigan. During this event Paul and Bob gave insight on the 5 Things All Businesses Need to Know About Mobile. Because of mobile usage, our culture has permanently changed in countless ways.
 
Before looking into the important things to know about mobile, check out this video below showing the things the iPhone helped destroy!

Well, now that we can see how the iPhone and apps have proven to be helpful in every way.. lets take a look at the 5 important things all businesses need to remember and learn when dealing with mobile!
 

Thing 1: The smartphone is King

 
“There’s an app for that!” App transformed the smartphone into a phenomenon. Owning a smartphone is becoming more common every day. Smartphones are always with you…people even sleep with them!
When apple launched the App Store the world changed. Showing that since 2016, mobile takes over desktop showing that 63% of internet usage is on mobile devices. However, only 10% of time is spent on smartphones is on mobile websites. And this is where we see how apps rule; 90% of time spent on smartphones is spent on mobile apps!
With that being said, smartphone is king by being the most valuable real estate a marketer can have. Where all companies can participate, and being a limited barrier to entry.
 

Thing 2: What is an app?

 
Alright, so lets talk basics… what is an app exactly? The basic definition of an app is that an app is self-contained piece of software designed to serve a discreet function and work on a specific type or types of devices. So, we can see that an app isn’t a website on your phone!
So, what is the purpose for an app? It’s purpose build software that leverages the power of the smartphone. While bringing us location awareness, phone/email/text integration, part of the purchase function.
Not only are apps easy to use, apps are easy to get! Users get apps in the two major apps stores; Google play and iTunes AppStore.
 

Think 3: What does a developer do?

 
Here are jācapps, we have a complexed development process in order to satisfy and help our clients succeed with their new apps!
Our development process goes through 4 steps…
Discover, design, develop and deploy: 

  1. Discover:
    • We discover where your app will take root and draw inspiration from our conversations with you to brainstorm the ideas and discuss the requirements that are needed for development.
  2. Design:
    • Once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use.
  3. Develop:
    • After you’ve approved our specification document, our in-house development team gets to work. This phrase culminates with rigorous QA testing.
  4. Deploy:
    • We submit your apps to their respective stores and watch the download numbers skyrocket! But we don’t stop there… we provide ongoing maintenance and upgrades to ensure compatibility with new devices and iOS versions as they become available.

Click here to see more of what we do!

 

Thing 4: What apps can do

 
Apps are on more than just your mobile devices. jācapps app everywhere communicates across all devices! Through mobile phones, connected car, smart TVs, smart speakers, tablets, and wearables.

Let’s take a look at some of our clients and the apps that have been created for them!

  •  Dr. Nandi’s Health Hero
    • Dr. Nandi wanted to create a resource that is reachable anywhere and anytime for the individuals who are changing their lives to make health #1 priority! He wanted individuals to have access to health & wellness tips, research, cookbooks, answers to questions, and help meet each individual need, throughout their health & wellness journey.
    • Our team created an app that is designed to:
      • Receive simple and powerful daily health and wellness tipsProvide a full library of books on topics from Beating IBS Naturally to Organic Living to Living Gluten-Free and more.
      • Provide a monthly Health Hero Magazine with articles on the latest research in health and wellness, interviews with thought leaders and industry experts.
      • Provide an exclusive link to the Health Hero Superfoods Cookbook
      • Provide the “Calming The Chaos” 7-day audio program- Dr. Nandi’s foolproof formula to kill daily stress in minutes.
      • Supply a private, member-only Health Hero Facebook Group where Dr. Nandi delivers health and wellness information, answers member questions, hosts Facebook live segments and more.
  • Lawyers Mutual (LMIC)
    • LMIC wanted to get text and video content to their clients in the easiest to use way to certify that those clients received that content and information. As well as, verifying that the information was understood in order to providecertification.
    • Our team created an app that allows the users to log-in and see the content that they needed to review in order to get their continuing education credits and other certifications.
    • Using this app, users can:
      • Easily log-in, watch a video or read a PDF, and take a short quiz. All of this engagement is recorded and credited to the user toward their continuing education requirements.
      • This app is unique in that it puts content that usually has to be consumed in front of a desktop environment and puts it in a place where users can easily get to it and use it in the place and time that bests suits their busy schedules.
      • For LMIC, it provides a competitive differentiator and a way to have a closer relationship with their clients by providing many more touch points with that client.

Click here to check out some more of our work!
 

Thing 5: Marketing your App

 
Our work with you does not end at the sale. We will continue to market your app through database, website, social media, advertising, and signage!
When dealing with the database, we will use your company’s database to create messages to your clients about the benefits and how easy it is to get your product. While through your website, we will create a page on your site that shows users how to get the app and how to use it.
But, we don’t stop there we will advertise your products through social media and signage by talking about your new app in regular posts and create signage for your retail locations that helps show off your new app and all the benefits it has for your customers!
Click here to check out more of who we are! 
If you are interest in us, the apps we’ve built,  or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Mobile Apps Mobile Web

What Does GDPR Mean For My Applications

General Data Protection Regulation (GDPR) padlock on european union flag

Have you been inundated with notices from organizations addressing GDPR?

We have. Therefore, we wanted to make sure that you are aware of some new regulations around user data privacy, implemented in the European Union, that could affect your app. Our goal is to make sure our clients are abreast on anything that may directly affect their applications.

GDPR: What is it?

European General Data Protection Regulation  – AKA GDPR. On May 25th, 2018, a government update established a new set of laws dictating how companies in the EU collect and use data and handle consumer privacy. It also gives those consumers greater control over their data on the internet.

Fingerprint and personal information inside

This law change, years in the making, sets a new standard for data collection, storage, and usage among all companies that operate in Europe. Currently, GDPR represents one of the most robust data privacy laws in the world.
Many of the ideas outlined in GDPR came from the earlier regulation, and an even older set of principles, which covers the ways consumer information should be used. Those practices have shaped policies in the United States. The United States has historically regulated privacy with piecemeal laws for the privacy of healthcare records, financial documents, and federal communications.

But this is the US – How are we affected?

Does this mean GDPR only affects you, if your consumers live in Europe? Yes and no. On the forefront, GDPR only affects the European Union, meaning the rights outlined within it don’t translate to other countries.
But… you should update your privacy policy and terms of service, in the case that any of your app users may be in the European Union. We encourage you to check with your attorney for specific actions you should take in order to be in compliance with these new regulations.
We have already had clients update their documentation to specifically exemplify EU-located users from their apps with the inclusion of language such as: “This app is not intended for users located within the European Economic Area.”
This should be a simple addition to the document hosted on your website.
Additionally, if you are asking users to register for your app or website, consider adding language (on those screens) to the effect of: “By registering (or clicking “Save”), you agree that you are not located within the European Economic Area.” If this functionality is within your app, and not via a web page, please contact us at info@jacapps.com and we can add the language there.
If you do not want to exclude European consumers, your attorney can also help you with that language.
Both routes begin with a call to your attorney and end with a client notice.
Again, the most prudent step is to review this with your attorney and we can then make adjustments to your app based on that advice.