Mobile Apps Mobile Web

Mobile Apps Vs. Mobile Web

Although app and mobile web usage is pretty much neck and neck, app usage seems to be creeping its way ahead.

As of right now, both app and mobile web coexist. There are still a good amount of people who use mobile web, but more and more companies are building custom applications for their brands, and it makes sense to do so. For instance, a custom app can be made compatible for a specific device, or multiple devices while web usage is more compatible on a desktop.

Expedia, a popular travel booking website, has invested in their app products and are using responsive web design which helps them make sure their app can be accessed on any device. This makes the experience a good one for clients.

For more information on mobile apps vs. mobile web, click here.

Mobile Apps

Mobile Usage is on the Rise…

…and it won't be slowing down anytime soon.

From basic observation, it is easy to see that the use of digital media has increased in the past few years, and usage is still steadily moving upward.

According to a report by eMarketer, American adults spend more time on digital media than watching television. What has really driven digital media usage upward is the use of mobile devices, and it will continue to do so. In April, it was predicted that US adults would spend 23.0% more time on mobile devices on average than in 2013!

Social networking has also increased in mobile, and has surpassed social network usage online. As mobile will continue to grow exponentially, you will definitely want to make sure your company has a mobile strategy in place.

Mobile Apps

Mobile Stocking Stuffers!

The holidays are a crucial time for mobile. So many people purchase new devices that the week after Christmas has become known as one of the biggest weeks of the year for the iPhone and Android App stores. So you should make sure your app is ready.

Here are some ways to make it a Happy Holiday for your station:

• Promote your app on-air! Have your production and air teams create clever ways of reminding your audience that they can listen and interact with you wherever they go. So if they’re headed “over the river and through the woods” for the holiday, you can go along.

• Let your audience create content for you by sending you an audio Christmas card. If you have one of our apps, look for the “Open Mic” feature which can let your audience record and send you audio messages right from the app.

• Don’t forget to promote your events and special programs on your app. With a simple graphic panel, you can remind listeners about programming, station charity events and other things relevant to the holiday season.

• Give your listeners an on-demand Christmas present. A special podcast, or re-broadcast something fun from the archives. Almost any audio content can be packaged as a podcast and delivered to your audience through the app.

So take advantage of all those new Galaxies and iPhones coming out of your listeners’ stockings by adding something of your own for them. MUCH better than a lump of coal.

Mobile Apps

The Power of Paper

Disposable battery packs are not a new concept, but this battery pack – the Mini Power, is of a different breed.

Most external battery packs are built with lithium ion, while the Mini Power is built with paper. That’s right, a PAPER battery! Unlike a regular external battery, it is small in size, light weight, easy to recycle, and cannot over heat! 

It is just a concept for the time being, but hopefully we will see this eco-friendly product up on the shelves in the near future!

Alexa Amazon Echo Mobile Apps Smart Home

Is There an Echo in Here?

Amazon has recently come out with a new product titled the Amazon Echo, and it is definitely creating a buzz!

So what is this Amazon Echo, and what does it do? For starters, it is voice controlled and it is always on. You can ask for music, weather, news, or for any kind of information.

The coolest feature is that you can use the Bluetooth to sync to any music service or app you want, plus it works for iPhone and Android!

Click here to learn about this new, innovative product.