Category: Mobile Apps

…and it won't be slowing down anytime soon.

From basic observation, it is easy to see that the use of digital media has increased in the past few years, and usage is still steadily moving upward.

According to a report by eMarketer, American adults spend more time on digital media than watching television. What has really driven digital media usage upward is the use of mobile devices, and it will continue to do so. In April, it was predicted that US adults would spend 23.0% more time on mobile devices on average than in 2013!

Social networking has also increased in mobile, and has surpassed social network usage online. As mobile will continue to grow exponentially, you will definitely want to make sure your company has a mobile strategy in place.

The holidays are a crucial time for mobile. So many people purchase new devices that the week after Christmas has become known as one of the biggest weeks of the year for the iPhone and Android App stores. So you should make sure your app is ready.

Here are some ways to make it a Happy Holiday for your station:

• Promote your app on-air! Have your production and air teams create clever ways of reminding your audience that they can listen and interact with you wherever they go. So if they’re headed “over the river and through the woods” for the holiday, you can go along.

• Let your audience create content for you by sending you an audio Christmas card. If you have one of our apps, look for the “Open Mic” feature which can let your audience record and send you audio messages right from the app.

• Don’t forget to promote your events and special programs on your app. With a simple graphic panel, you can remind listeners about programming, station charity events and other things relevant to the holiday season.

• Give your listeners an on-demand Christmas present. A special podcast, or re-broadcast something fun from the archives. Almost any audio content can be packaged as a podcast and delivered to your audience through the app.

So take advantage of all those new Galaxies and iPhones coming out of your listeners’ stockings by adding something of your own for them. MUCH better than a lump of coal.

Disposable battery packs are not a new concept, but this battery pack – the Mini Power, is of a different breed.

Most external battery packs are built with lithium ion, while the Mini Power is built with paper. That’s right, a PAPER battery! Unlike a regular external battery, it is small in size, light weight, easy to recycle, and cannot over heat! 

It is just a concept for the time being, but hopefully we will see this eco-friendly product up on the shelves in the near future!