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App Everywhere Awards B2B Apps Connected Car Mobile Apps Mobile Web Podcasting Push Notifications Radio Wearables

Recap of Small Talk with Mark Lee Interviewing our President Paul Jacobs

Recently, our very own Paul Jacobs was on Small Talk with Mark Lee. Small Talk comes from the Lee Group, MI LLC – Integrated Marketing Solutions. Lee helps companies develop branding and re-branding strategies to produce positive relationships with consumers, which bring measurable results. Lee was interested in jācapps and had the chance to see what our mobile app development company is all about.
After hearing the background about our company, Lee had a few questions about us. Let’s take a look at some of the key takeaways from the interview:
 

What is the biggest hesitation for a business when creating an app?

Paul responded that, “a lot of businesses have lack of knowledge about what mobile apps truly are. Our approach is to explain to our clients that you aren’t buying a piece of software – you are buying a mobile solution. It is important to find out what exactly the client needs, what problem they are having and work with them to create a solution. This is where you build trust with the clients and work with them as a consultant.”


Why does a business need an app?

Jacobs expands on the idea about smartphones are within everyone’s reach. “It is right in their purse or right in their pockets – everyone is carrying one. Therefore, the opportunity to be able to communicate to your consumers or business to business is huge.
Another key reason a business needs an app has to do with push messaging. If your user opts in to push messaging it allows the company to efficiently push messages out to those users. These messages can include sales, something that is new that your users need to check out, reminders, and so much more. Push notifications enhance two-way communication and is a powerful business tool.”


What criteria do I need to use to select a mobile app development company?

Paul says, “It is important that your company work with a developer who has full end-to-end for design, testing, new development ideas, etc. Someone who really understands everything, including getting the app into the app store.
You also want to consider the type of developers within that company. You want your developers to be flexible, treat you like a partner and not a client, and you want to be provided with case studies to see what their previous results have been.”


What is the process of creating an app?

Our process consists of four steps; discover, design, develop and deploy.
Discover – this is where your app takes shape. We draw inspiration from our conversations with you to brainstorm ideas and discuss the requirements needed for development.
Design – once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use. Our progress will be presented to you in the form of a specification document.
Develop – after you’ve approved the specification document, our in-house development team gets to work. This phase culminates with rigorous QA testing.
Deploy – we submit your apps to their respective stores! But we don’t stop there. We keep a lookout for issues and help you navigate new devices and OS versions as they become available.


What is the timeframe for app development?

The timeframe will differ from app to app but the average is from 10-12 weeks from beginning to end. Six to eight weeks of this time is for development. Additionally, our clients are able to download this app before the app goes live so they can tweak and test it before it is published. However, even when the app is finished it can still be adjusted.


Looking to 2019 and the next 5 years – what is the next big idea?

Jacobs explained that the next big idea is voice activated apps. “Right now you have to touch your screens for everything, but soon you will be able to talk to your phone. For example without hitting the app you can just say ‘play stream’ and your music will play.
Another thing that we have here at jācapps is called App Everywhere. Apps are not just on your phones, they are on connected cars, smart TVs, smart speakers, tablets, wearables – and soon there will be more apps created for these devices. Overall, apps are moving beyond just the mobile phone.”
To hear more of the interview with Mark Lee and Paul Jacobs – Listen to the interview here.
jācapps custom apps can support these efforts and so much more. If you are interested in creating a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

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Android Auto App Everywhere Apple CarPlay B2B Apps Mobile Apps Mobile UX Mobile Web Podcasting Push Notifications Radio Wearables

How Radio Stations Are Killing It with Engagement

Customer engagement is one of the most important indicators when evaluating the success of a mobile app.
So, what exactly are radio stations doing today who are already killing it with user engagement?! KSGN 89.7 Family Friendly Radio, Go Media Radio, and The House FM use some unique features that are taking engagement to another level. Here are some of the ways these radio stations are both keeping and gaining users: 
 

Live Streaming

This one’s obvious, but SO powerful. Live streaming allows listeners to listen to their favorite radio stations whenever and wherever they are! Listeners love the portability of mobile apps.
 

Event Calendars

Calendars that list local events and festivals are a huge hit for station listeners. It encourages involvement in your app and allows listeners to access both local events and important tune in dates for artist interviews, live podcasts, and more!
 

Contests

Having a place on your app that involves contests also drives consumer engagement!  This allows customers to become better aware of different contests, and it provides a direct link to your station’s website for instructions to enter the contest or when to listen to the radio for certain winning opportunities!
Radio Apps

Latest News

Being on the go and staying up to date on the latest news can be challenging for a lot of listeners. They may want to know the latest local news, or news about album releases, celebrity updates, upcoming concerts, etc. Your app can allow your users to access information whenever and wherever they are!
 

On Demand Content (podcasts)

Most podcast listening is done on users’ mobile devices. So be sure that your on-demand content is there, so listeners can hear the morning show they missed, or better yet, original content created by your station staff.
 

Open Mic

Your relationship with your listeners doesn’t have to be a one-way street. Using this feature, they can easily send audio, video and photos back to you. Take requests through your app, or better manage listener call-ins. For the user it’s just a couple of easy taps. For you, it’s a way to bring your listeners into your programming.
 

Push Notifications

Having push notifications prohibits your users from missing out on the biggest announcements. These push notifications remind your users about upcoming events, podcasts, music releases, or contests, without even opening the app.

All of these features allow radio stations to rock engagement strategies. These features allow users to have the opportunity to do more than just listen to music. It allows them to be a part of the radio station. Encouraging your users to be me more involved than just listening to music will drive your app usage through the roof!
jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030.

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App Everywhere B2B Apps Mobile Apps Mobile UX Mobile Web Wearables

Tips to Evaluate Mobile App Developers for your Company's App

Do you have a new idea for a mobile app to improve your business’ efficiency and increase ROI?! Do you have a successful business that could benefit from more streamlined customer service or product processes?!
If so, you need a great team to create the best possible mobile app! How do you know what mobile app development company to choose? Here are some criteria to evaluate mobile application companies for your company’s app:
 

End-to-End Services

It is important that the company you choose offers full service – inclusive of strategy, design, development, and post-launch maintenance. Here at jācapps, we use a 4-step process to make your app and experience the best it can be. We discover, design, develop, and deploy. This full-cycle process includes:

  • Discovery: This starts with understanding the problem you need to solve and understanding where your app will take root, then brainstorming the best solution.
  • Design: Make sure your app looks great, with solid aesthetics and ease-of-use in mind. Make sure your app designer keeps the big picture in mind, so that your app functions well and looks beautiful.
  • Development: Your developer should work from a complete and accurate specification document that describes perfectly how your app should work.
  • Deployment: Rigorous QA testing should happen throughout the development process, but final testing should make you confident that your app will work flawlessly for your users. And finally, the submission of your app and its app store presence should be done with complete professionalism and confidence.

This type of process will ensure that you receive a top-notch app.
But the best developers don’t stop there – they keep a look out for rare potential problems and help you navigate new devices and OS versions as they become available.
 

Design and Development Tailored to Your Needs

You may already have detailed documents that state how you want your app to work. You may just be looking for a company who can just oversee your plans, assist in UI/UX design and the development of the app. Or, you might simply have a business problem and are looking at mobile for a solution! The best firms offer flexibility. You can get as much or as little help as you need. For projects that are less planned out from the start, a product development specialist, along with a UI/UX designer will be necessary for the project! Having both allows you to design and develop your app to the best possible outcome. If your team is well staffed, your development firm should be able to leverage your internal expertise to save you time and money.
 

Comparison Shopping

There are lots of app development companies. Review your candidates’ past client work and case studies. It is also beneficial to determine how, and how much you will communicate with your provider. Do you want a team that is local? Do you require any special technology expertise? There are many factors to consider when selecting a mobile partner.
 

Get Buy-In Across Your Company

After you have narrowed down your options – it is important that you share your plan and vision for your mobile app. You’ll avoid a lot of downstream headaches if everyone on your team is on the same page and shares your vision.
 

Partner Mentality

Developing your app requires a multitude of resources beyond the idea. It requires market research, extensive documentation, designers and developers. If you are researching a mobile app development company to bring your idea to life, look for more than a vendor. You want a company that will partner with you over the long term as your needs and your app evolves.
Take these tips into consideration to help you evaluate the right mobile development company for your mobile project!
jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030

Categories
App Everywhere B2B Apps Mobile Apps Mobile UX Mobile Web Wearables

Tips to Evaluate Mobile App Developers for your Company’s App

Do you have a new idea for a mobile app to improve your business’ efficiency and increase ROI?! Do you have a successful business that could benefit from more streamlined customer service or product processes?!

If so, you need a great team to create the best possible mobile app! How do you know what mobile app development company to choose? Here are some criteria to evaluate mobile application companies for your company’s app:

 

End-to-End Services

It is important that the company you choose offers full service – inclusive of strategy, design, development, and post-launch maintenance. Here at jācapps, we use a 4-step process to make your app and experience the best it can be. We discover, design, develop, and deploy. This full-cycle process includes:

  • Discovery: This starts with understanding the problem you need to solve and understanding where your app will take root, then brainstorming the best solution.
  • Design: Make sure your app looks great, with solid aesthetics and ease-of-use in mind. Make sure your app designer keeps the big picture in mind, so that your app functions well and looks beautiful.
  • Development: Your developer should work from a complete and accurate specification document that describes perfectly how your app should work.
  • Deployment: Rigorous QA testing should happen throughout the development process, but final testing should make you confident that your app will work flawlessly for your users. And finally, the submission of your app and its app store presence should be done with complete professionalism and confidence.

This type of process will ensure that you receive a top-notch app.

But the best developers don’t stop there – they keep a look out for rare potential problems and help you navigate new devices and OS versions as they become available.

 

Design and Development Tailored to Your Needs

You may already have detailed documents that state how you want your app to work. You may just be looking for a company who can just oversee your plans, assist in UI/UX design and the development of the app. Or, you might simply have a business problem and are looking at mobile for a solution! The best firms offer flexibility. You can get as much or as little help as you need. For projects that are less planned out from the start, a product development specialist, along with a UI/UX designer will be necessary for the project! Having both allows you to design and develop your app to the best possible outcome. If your team is well staffed, your development firm should be able to leverage your internal expertise to save you time and money.

 

Comparison Shopping

There are lots of app development companies. Review your candidates’ past client work and case studies. It is also beneficial to determine how, and how much you will communicate with your provider. Do you want a team that is local? Do you require any special technology expertise? There are many factors to consider when selecting a mobile partner.

 

Get Buy-In Across Your Company

After you have narrowed down your options – it is important that you share your plan and vision for your mobile app. You’ll avoid a lot of downstream headaches if everyone on your team is on the same page and shares your vision.

 

Partner Mentality

Developing your app requires a multitude of resources beyond the idea. It requires market research, extensive documentation, designers and developers. If you are researching a mobile app development company to bring your idea to life, look for more than a vendor. You want a company that will partner with you over the long term as your needs and your app evolves.

Take these tips into consideration to help you evaluate the right mobile development company for your mobile project!

jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030

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Mobile Apps Wearables

The Wearable Technology Bandwagon Picks Up Speed!

Fossil Group, Inc. is among the biggest watch manufacturers in the world, with annual sales of over $3 billion.  On March 15, they have become even bigger after unveiling two new smart watch products that will be added to their Android Wear lineup.  However, Fossil isn’t stopping there.

The 32-year-old watch designer and manufacturer is committed to launching 100 wearable devices throughout 2016. We warned you a couple months back that wearable technology was going to explode this year so consider this a reality check. It is also a wakeup call for all the other watchmakers that are still on the fence about making the switch to wearables.

This means your station needs to be ready for another digital platform, beyond the smartphone. A good example is Deezer.  The web-based music streaming service headquartered in Paris, France has shown strong effort in order to keep up with the times and released an app for the Apple Watch that allows users to control the music player as well as gain access to Flow, My Music, Charts and Mixes.

If you want to know the best way to use wearable technology check out App Everywhere℠ or give us a call at (248) 353-9030 or email sales@jacapps.com.

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Mobile Apps Wearables

Smartwatches are the New Norm in Mobile

Apps have broken out of the smartphone and are making their way to other platforms. Leading the trend is the smartwatch.  This is probably because more and more people are buying and using wearable technology.  Here’s the proof: Swiss watch shipments declined 5 percent in the fourth quarter compared with the same period in 2014, while smartwatch shipments rose 316 percent over that same time.  In fact, global shipments of smartwatches outpaced Swiss watch shipments by about 200,000 units in the last quarter of 2015.  This was the first time ever that smartwatches have out shipped Swiss watches on a global basis.

That is why jacapps has introduced the App Everywhere strategy.  We have begun developing apps for these new platforms starting with the much-buzzed-about Apple Watch. If you want to learn more, contact us to discuss your evolving mobile strategy.  If you want to read more about “Global Smartwatch Shipments Overtake Swiss Watch Shipments in Q4 2015,” click here.

To find out how to use these apps to begin generating a new source of revenue make sure to watch our webinar on Monetizing Mobile, call Alex Burnstein at 248-353-9030 or email sales@jacapps.com.

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Mobile Apps Wearables

Apple Watch, Wearables, and Your Mobile Strategy

By: Bob Kernen

The past few years at this time of year we’ve communicated with our clients and others just how important the recently concluded holidays are when it comes to your mobile strategy. We’ve been diligent about reminding you that lots and lots of people opened packages with new smartphones in them, and that you should be sure that your brand is well-represented and that your listeners know they can add your station’s branded app to their smartphone.

For this past holiday season, however, we want to also remind you that there was likely another goodie wrapped up for good boys and girls: a smart watch. It was probably be a nifty new AppleWatch, but it could also have been any number of other “wearables” that are emerging as the next big movement in digital devices.

Even all the way back in 2014 when just a few Android watches were available, the market sold 6.8M of them. With Apple entering the scene, the numbers have jumped dramatically. The new AppleWatch did $1.7B in sales through end of the 3rd quarter of 2015, accounting for over 3M units in less than six months. And the forecasts are stratospheric with 40% of US consumers interested in buying a smart watch. The estimate for the wearables market was 45.7M units in 2015, growing to 126.1M in 2019. By 2018, this will be a $19 billion market.

That is why jācapps has announced our “App Everywhere℠” strategy. Apps have broken out of the smartphone and are now showing up … everywhere. If your station has one of our V4 apps, we will be offering to enable it for the AppleWatch, and throughout 2016 we will be offering support for more and more new platforms, including other wearables, smart TVs and cars.

So now, as millions of consumers are strapping on their new wearables you should be thinking about your mobile strategy and how to use all of these new mobile, digital platforms to build your brand and drive revenue.

If you want to learn more about App Everywhere℠ or how to upgrade your mobile strategy to jācapps V4 platform, call Alex Burnstein or me at 248-353-9030, or email sales@jacapps.com.

For more ways to add monetization to your mobile strategy get our white paper on “Monetizing Mobile.”

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Mobile Apps Wearables

Consumers Want Watches with Some Brains

It’s that time of the year again.  The time when everyone realizes they should have probably said no to the second helping of dessert at their office/family holiday party.  With the guilt of the holiday diet comes the motivation to be fit, and this shows with the recent survey conducted by The Consumer Technology Association.

The survey was comprised of 1,001 U.S. Internet users and 74% of respondents said they intend to purchase a health or fitness tracker within the next year.  Of this group, more than a third (35%) had plans to purchase a smart watch in the next 12 months.  According to eMarketer, usage in wearable technology is growing dramatically with an estimated increase of 60% in the coming year.  The number of U.S. adults that uses wearable technology in 2016 is estimated to be about 63.7 million, up from 39.5 million in 2015.  This can mean big things for smart watches, fitness apps, smart apparel, sleep trackers, and other wearable fitness devices.

To read more about which wearables consumers plan to buy, click here.
 

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Mobile Apps Wearables

Disney to Use Wearable Technology in Toys

As wearables such as the Apple Watch gain in popularity, Disney has been inspired to incorporate this technology into their Avengers toys. Unlike a regular video game where you remain seated, these high-tech toys allow you to use modern technology while also using movement and imagination.  Disney is calling this new product Disney Playmation, and I’m not going to lie, it is making me wish I were a kid again!

The wearable toys use Bluetooth technology, gesture recognition, and cloud connectivity. What is really neat is that you do not need to be connected to the Internet, so you have the option to go outside and play instead of it being exclusively an indoor toy. The games associated with the toys primarily use audio to give directions and narrate the story. Users receive points for killing villains and following the narrator’s directions. There is also a multi-user mode, so kids can play with friends.

Disney Playmation also gives you the option to register your toy with an accompanying app, where scores can be accessed and allow users to unlock new features. This product is great for kids whos parents want to get them up and moving without taking away the excitement of digital technology. Talk about innovative. I just might need to get one of these for myself.

Source: Mashable

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Mobile Apps Wearables

Wearable Devices Aren't Just for Adults Anymore…

When Sten Kirkbak lost track of his 3-year old son, Filip in a crowded mall for 30 minutes, he was mortified. The next day, Sten began searching for a product to give to Filip in case they were to get separated like that again, but couldn’t find a technology that was age appropriate. After a year of research, Sten knew that there needed to be a wearable smart product for kids on the market.

He decided to name the product Filip, after his son who inspired his journey to create the world’s first smart locator and phone for kids. Filip makes it easy to locate your child indoors or outdoors, and you can set up the Filip to make and receive phone calls. There is even an emergency button that can be pressed at a moments notice. This will initiate emergency mode and will automatically call the primary account holder, record the conversation, and will update you on your child’s location every 60 seconds until the emergency is cancelled. Set up is extremely easy and can be done in just three steps. You just have to download the app, create an account, and connect the device.

To learn more about Filip Technologies, click here.