Mobile Apps Wearables

Consumers Want Watches with Some Brains

It’s that time of the year again.  The time when everyone realizes they should have probably said no to the second helping of dessert at their office/family holiday party.  With the guilt of the holiday diet comes the motivation to be fit, and this shows with the recent survey conducted by The Consumer Technology Association.

The survey was comprised of 1,001 U.S. Internet users and 74% of respondents said they intend to purchase a health or fitness tracker within the next year.  Of this group, more than a third (35%) had plans to purchase a smart watch in the next 12 months.  According to eMarketer, usage in wearable technology is growing dramatically with an estimated increase of 60% in the coming year.  The number of U.S. adults that uses wearable technology in 2016 is estimated to be about 63.7 million, up from 39.5 million in 2015.  This can mean big things for smart watches, fitness apps, smart apparel, sleep trackers, and other wearable fitness devices.

To read more about which wearables consumers plan to buy, click here.

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