Tag: tech

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App Everywhere B2B Apps Mobile Apps Mobile Web Push Notifications

Driving Employee Engagement in the Construction Industries

Employee engagement is key to a successful business. Contractors need to take action to be sure that their professionals are committed to, and care about their business’ success. Engaged employees drive their company to reach its objectives. So, how can construction companies develop this level of enthusiasm among their employees?
Research shows that in the construction industry, momentum in employee engagement can be built through mobile! Sampson Construction launched SampsonHub in 2017, which is an employee app that better connects the company and its employees. The SampsonHub app reaches more than 80 percent of their employees with communications every day. Additionally, SAK Construction launched their employee app, SAK Pipeline, last year with similar adoption results. They reached more than 80 percent of their workers in four different regional locations, as well as crews on sites throughout the country.
So, how do these apps work and drive employee engagement?

Here are five ways to connect your construction workforce:

Safety Resources

Employees can submit forms to evaluate potential hazards on the job through the mobile app. Crews can go into the app to see not only the latest notification, but also to look through a library of job hazards and safety procedures, including video. This is beneficial because employees can access safety information at any given time. The manager can access the recaps of on-site reviews with the crews. Most importantly, if a crew member needs a question answered regarding safety, they can easily access a list of safety managers and their contact info right away.

Emergency Notifications

Construction employee apps can allow companies to push out emergency notifications. For example, a notification can be sent if there is bad weather or to let the team know of an incident or injury. Construction apps also push out safety alerts following incident reports to make crews aware of them, whether it’s something that happened within the company or even within the industry

Safety Awareness Campaigns

Safety awareness campaigns get messages out to construction crews on a daily basis. They can display real reasons why working safe is so important by sharing these images throughout job sites and offices, so they can be remembered!

Operations – Training Programs

Construction employee apps can offer various training courses. This can include the option for employees to have their own login ID and password, so they have the ability to see which courses have been taken, and which need to be done. This will help not only the employees stay on top of their trainings and education, but it will allow management to keep track of each employee’s progress.

Resource management

Apps can even help companies assign workers to the proper projects and keep track of their time spent on those job sites. With geo-location it becomes easy to know who is where, and redeploy them if necessary to new projects.
 
These employee focused apps can drive employee engagement through the roof! By having safety tips, emergency notifications, safety awareness campaigns, and training programs right in the palm of your hands, it will allow the employees in the construction industries to feel safe and heard.
jācapps custom construction apps can support these efforts and so much more. If you are interested in creating a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

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B2B Apps Mobile Apps Push Notifications

3 Push Notifications Tactics Increase F&B Loyalty

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app. A report from Kahuna, a mobile engagement analytics startup, explains why consumers so often turn off push notifications, and how to combat the dreaded opt-out. Read more to see why food and beverage, above other industries, can specifically benefit from this feature.

According to their data, only 39 percent of social media app users opt in to push notifications in at least one category. One industry that seems to fare better is the food and beverage business with 60 percent of users opting in.

A few strategies can help push that opt-in rate up when you’re creating push notifications:

  1. Make a good first impression: Educate your users on your app’s benefits and note how push notifications will enhance their user experience.
  2. Know when: Timing is everything when it comes to scheduling push notifications. Statistically, the best time to send push notifications is between 11am and 1pm, between 2pm and 6pm, and from 8pm to 9pm.
  3. Maintain the customer relationship: Once users have opted in to push notifications, keep the content relevant, personalized and targeted. Sloppy notifications practices can quickly drive users away from your app completely.

When it comes to the food and beverage industry, half of smartphone owners regularly use restaurant loyalty rewards apps. And, according to survey conducted by the National Restaurant Association, building customer loyalty and increasing customer retention through app-based rewards programs is a successful strategy.

Restaurants can ensure continued use of their loyalty app through regular push notifications reminding customers how close they are to earning the next free item or reaching the next tier of the rewards program. These interactions again personalize the experience and encourage repeat app usage.

So, what are the top types of push notification should you use in order to create customer loyalty?

  1. Location triggered messages

“Our closest restaurant is only 500ft away, open the app and receive a special discount coupon!”

  1. Gifting messages

“Congratulations! You have been with us for three months already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list!”

  1. Transactional messages

Based on an activity directly related to customer behavior– such as past purchases, reward level advancement, expiring coupons, etc.

Getting your push notifications strategy right requires planning, good copywriting and testing. Do it right, and you will see increased user retention rates, reduced customer churn.

If you are interested in learning more about jācapps, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
B2B Apps Mobile Apps Push Notifications

3 Push Notifications Tactics Increase F&B Loyalty

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app. A report from Kahuna, a mobile engagement analytics startup, explains why consumers so often turn off push notifications, and how to combat the dreaded opt-out. Read more to see why food and beverage, above other industries, can specifically benefit from this feature.
According to their data, only 39 percent of social media app users opt in to push notifications in at least one category. One industry that seems to fare better is the food and beverage business with 60 percent of users opting in.
A few strategies can help push that opt-in rate up when you’re creating push notifications:

  1. Make a good first impression: Educate your users on your app’s benefits and note how push notifications will enhance their user experience.
  2. Know when: Timing is everything when it comes to scheduling push notifications. Statistically, the best time to send push notifications is between 11am and 1pm, between 2pm and 6pm, and from 8pm to 9pm.
  3. Maintain the customer relationship: Once users have opted in to push notifications, keep the content relevant, personalized and targeted. Sloppy notifications practices can quickly drive users away from your app completely.

When it comes to the food and beverage industry, half of smartphone owners regularly use restaurant loyalty rewards apps. And, according to survey conducted by the National Restaurant Association, building customer loyalty and increasing customer retention through app-based rewards programs is a successful strategy.
Restaurants can ensure continued use of their loyalty app through regular push notifications reminding customers how close they are to earning the next free item or reaching the next tier of the rewards program. These interactions again personalize the experience and encourage repeat app usage.
So, what are the top types of push notification should you use in order to create customer loyalty?

  1. Location triggered messages

“Our closest restaurant is only 500ft away, open the app and receive a special discount coupon!”

  1. Gifting messages

“Congratulations! You have been with us for three months already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list!”

  1. Transactional messages

Based on an activity directly related to customer behavior– such as past purchases, reward level advancement, expiring coupons, etc.
Getting your push notifications strategy right requires planning, good copywriting and testing. Do it right, and you will see increased user retention rates, reduced customer churn.
If you are interested in learning more about jācapps, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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App Everywhere B2B Apps Connected Car Mobile Apps Mobile Web news and press Push Notifications Radio

Press Release: Client Announcement

BINGHAM FARMS, Mich. – Sept. 20, 2018 – Leading custom application developer, jācapps, has built and now launched more than 100 audio apps for its newest client, Salem Media Group (Salem), one of the leading Christian and conservative content radio broadcasters in the U.S.
The 116 new apps, which are a complete upgrade, are available now in the Apple iTunes and Android Play stores as updates to the original versions.  Through an enhanced listening experience and expanded streaming reach to mobile devices, the new apps further broaden Salem’s network and ability to share meaningful digital content with its audiences.
The jācapps and Salem teams worked together to prepare the media group’s faith-based and conservative talk news audio content for mobile reach in 33 of the largest U.S. markets, including: Chicago, Detroit, Los Angeles, Miami, Nashville, New York, Philadelphia and San Francisco. This includes mobile apps featuring some of Salem’s most popular, syndicated on-air personalities, such as: Dennis Prager, Hugh Hewitt, Michael Medved, Mike Gallagher, Larry Elder and Eric Metaxas.
“We have a very loyal listener base, but we are competing not just with other radio stations or media providers, but with other digital content that is available to consumers anytime, anywhere,” said Rodney Whitaker, Salem’s director of digital operations. “We need solutions that make it as easy as possible for people to find, listen to and interact with us on their mobile devices, and jācapps has provided those with these new apps.”
“You no longer need a radio to listen to the radio,” said jācapps President Paul Jacobs.  “Listeners want their content on-demand, wherever they are, and the brands that support that content want to connect with consumers in meaningful ways.  Our job is to help clients, like Salem, create applications to make that all possible.”

About jācapps

jācapps is one of the largest mobile application development firms in metro Detroit. The company has developed more than 1,200 apps since its inception in 2008, by team members who are all Michigan-sourced.  jācapps developers go beyond common devices by delivering messages through the most used device in the world, as well as in the Connected Car, Tablets, Smart Speakers, Smart TVs, Streaming Devices, Wearables and whatever comes next.  More information is available at https://jacapps.com/.

About Salem Media Group

Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing.  Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally.  With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape.
Click here to read more
If you are interested in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or 248-353-9030

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Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web news and press Radio Uncategorized

Fred Jacobs, Media Professional Elected to National Radio Hall of Fame

We are proud to announce that Fred Jacobs, our founder of jācapps and sister company Jacobs Media, was elected to the National Radio Hall of Fame!
The National Radio Hall of Fame recognizes talent from today’s diverse programming formats, as well as the pioneers who shaped the medium during its infancy. Four of the categories were decided by a voting participant panel comprised of nearly 1,000 industry professionals. The other two categories were voted on by the public.
Now, a little background about Fred Jacobs! He graduated from the University of Michigan and has a master’s degree from Michigan State University. He worked at WRIF-FM as a program director in the early 1980s. He left the radio station and founded Jacobs Media in 1983, and created the Classic Rock radio format. He formed our company jācapps in 2008, where we developed more than 1,200 apps on both Apple and Android platforms.
Through Jacobs hard work and dedication, it made him noticed by the National Radio Hall of Fame. Not only was he just elected…he was also the first non-broadcaster to be inducted!
He joins a list of Detroit radio personalities who’ve been inducted to the Hall of Fame, including, J.P McCarthy, Ernie Harwell, Dick Purtan, Casey Kasem, and Paul W. Smith. Detroit native Jim Kerr of WAXQ will also be inducted in the 2018 class, according to a statement from Jacobs Media.
Check out the full article by the local Oakland Press here
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
 
 

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Android Auto App Everywhere Apple CarPlay B2B Apps Connected Car Mobile Apps Mobile Web Radio Smart Home Smart TVs

Mobile Developer Aims for Growth As It Serves New Industries

Recently, Bob Kernen and Paul Jacobs spoke with Crain’s Detroit Business about investments, growth, and the mobile revolution. In great summary, we are ready to hit some goals this year! Being in the emerging mobile application sector, we topped $1 million revenue in 2017, and we expect that to double this year!!
Alright, so let’s check out what we shared with Crain’s, and how we plan to reach these goals!
We are a software company founded by former WRIF 101.1 FM Program Director Fred Jacob. He is helping companies create efficiencies through mobile applications. Jacobs started the tech firm out of a storage close in his Jacobs Media Strategies offices in Bingham Farms months after Cupertino, Calif.-based Apple Inc. launched its App Store in 2008.
We started out with four employees building apps for radio clients including WRIF, WDET 101.9 FM, Michigan Radio and WMGC 105.1 FM to stream radio content to listeners.
“Smartphones have been the transformative device of our lifetime. It creates an unbelievable way to connect businesses to their customers, such as through push notifications,” COO Bob Kernen said. “The average person has about 30 apps on their phone. Once a company can get an app on a customer’s phone, it can become the best marketing tool for them.”

Realizing that other businesses and organizations could benefit from the mobile industry that has now reached nearly every corner of society, we began diversifying our client base in 2013.
Our company picked up a private investor in 2016 to help grow its staff to nine and moved into a new headquarters across the street from the old Jacobs Media at 30300 Telegraph Road, Bingham Farms. jācapps has a six-year lease with Bloomfield Hills-based JFK Investments Co. LLC.
Our workforce grew to 22 in 2017, warranting a $70,000 investment to tear down a wall and nearly double the space to 7,500 square feet this past March.
“We saw the opportunity to become a full-fledged mobile software provider,” Paul Jacobs, Fred’s brother, said. Paul, who also worked for WRIF as a salesman, is now president of the software company. “We broadened out our skill set and found growth in construction, health care, wellness and other businesses that realized that they needed a mobile strategy.”


Since then our company has taken on clients in Partha Nandi, M.D., of the medical TV show “Ask Dr. Nandi,” and Ireland-based building material supplier CRH plc, including two of its subsidiaries in Canton Township-based Cadillac Asphalt LLC and Monroe-based Stoneco of Michigan. Cadillac Asphalt has contracts to rebuild some of the crumbling roads in metro Detroit, including the 696 freeway.
“In the case of Stoneco and Cadillac, what’s important is communication to their customers and employees” for process efficiency, Paul Jacobs said. “Our clients at Stoneco told us if we can get the message out to contractors, they could come pick up more loads and that makes all the world to their business. These are tools that are all about creating efficiencies for the people on the move.”
Because software is constantly changing, Jacobs said the firm is continually investing to keep up with the times as operating systems are constantly changing and new technologies emerge. One of those investments include building an analytics department to allow customers to better utilize their apps.
We are also working with Dearborn-based Ford Motor Co. to build programs for mobility and focusing on other products including smart TVs and smart watches, Jacobs said.
Last year, we saw 30 percent growth, topping $1 million in revenue, Jacobs said. He expects to double revenue this year as the company capitalizes on investments made over the past two years.
Lastly, we would love to thank Crain’s Detroit Business for the support! Click here to read more about how we plan to double our growth this year!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web

jācapps Wins Clutch Best in Show

In an industry full of one-trick ponies, we are proud to be the Justify of our field. In similar suit to the Triple Crown winner, jācapps has recently been recognized by Clutch as a triple industry leader; a Triple Cache if you will. After careful analysis, the firm published their annual report of identified industry leaders and cited jācapps as not only the #1 company among Detroit app developers but also as titans of web development and UI design. Our leadership seems unbridled as we were also analyzed by Clutch’s sister website, where we similarly earned placement among top app developers in Detroit.
Based in Washington D.C, Clutch provides in-depth insights to aid buyers looking for service providers. Clutch’s research is coupled with independently conducted reviews in which current and former clients have provided their feedback and appreciation.
                                    
With the increasing amount of time being spent on mobile apps in lieu of former avenues, we seek to help our clients harness the power apps possess for customer relations. Though we’ve been around close to the same time as the App Store itself, we know in order to create the best apps, we have to be evolving with and educated on how consumers are using mobile apps.
Even after ten years, over 1200 apps built, 28 million downloads, and other countless awards we’re earned on the way, we are most humbled by recognitions earned directly from our clients. To partners past, current, and future – thank you for choosing to grow your company with us and we look forward to creating more seamless experiences for your users in the future.
                                       
 
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at sales@jacapps.com .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!


 
Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.