Tag: mobile

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App Everywhere Mobile Apps Push Notifications Radio

Mobile Apps Reach Everywhere

farmer using mobile checking report of agriculture in farm

The most difficult challenge for radio stations is to be able to reach their listeners’ whenever and wherever they are. It can be even more difficult when stations are in smaller communities where signals can be tricky. But, no need to worry, we have the solution that can help your radio station achieve its optimal coverage.
A mobile app is the ultimate tool to put your station in the palm of your listeners’ hands on their smartphone. Cell signals can reach where your broadcast doesn’t reach. Having a mobile app for your radio station will allow you to engage with your listeners wherever they are.
With the world becoming mobile obsessed, mobile apps allow you to connect with your community.
Here’s how:

  • Local news alerts
  • Local sport score alerts
  • Weather alerts
  • Contests
  • Program alerts
  • Coupons and discounts

Push notifications functionality to reach your audience directly anytime.
Our V4 and custom mobile app solutions will create the best possible solution for your radio station, no matter what your location is. From big city to country roads – we can create a successful mobile app that your listeners can tune in whenever and wherever they are!
Contact our Director of Business Development, Sari Zalesin to learn more about how to take your radio station mobile! sari@jacapps.com or 248-353-9030

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App Everywhere B2B Apps Mobile Apps Push Notifications

Push Messaging: Before you hit send

Woman being unhappy. Resolute serious short-haired woman showing stopping gesture to laptop camera during online conversation

Push messages can be one of the most beneficial elements to your mobile app, but you need to make sure you are creating and checking them correctly! Remember, you are interrupting someone with your message, so you need to make sure that you aren’t making any mistakes.
Here are a few common mistakes we have found in push messages that you should double check and avoid.

Sending too many messages

The main thing to remember, don’t get carried away and start sending too many messages – you don’t want to spam your users, this will push them away.

Messages with typos

Remember to proof read your messages! Make sure it is correct, the details are accurate and there aren’t any typos. It won’t enhance your user’s feelings about the brand or the message.

Vague call to action

Make sure your call to action is clear and compelling. A vague call to action is not going to get the click that you are hoping for.

Message isn’t relevant to the people you are sending it to

Make sure your message is relevant to your audience, this is very important in order to get the successful click rate. One thing we offer is creation of topics. We can create topics that your users can decide what type of messages they would like to opt-in to, therefore, you will be able to reach the right people for the right reasons. This is an important technique because when people get messages that are not relevant to them, your push messages will not be successful.
It is important to keep all four of these mistakes in mind when you are creating your push messages, in order to have that successful click rate! Check out our Push Messaging 101 Webinar for more information and contact our Director of Business Development, Sari Zalesin to learn more about our push messaging solution!

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App Everywhere B2B Apps Mobile Apps Push Notifications

6 Key Signs Your Company Needs a Mobile App

Group of friends watching smart mobile phones - Teenagers addiction to new technology trends - Concept of youth, tech, social and friendship - Focus on close-up phone

With the world becoming more mobile every day, it is important to stay ahead of your competition. With more and more of us spending most of our days glued to our smartphones, a mobile app may be the best way to reach your target market.
You may not know how to dive into a mobile app or may not know why a mobile app would be useful for their company, but there are unlimited problems that mobile apps can solve, and they can be created to be the perfect fit to your company’s needs. Also, companies can learn a thing or two on how they can step up their branding and customer relations.

Here are some signs your company needs a mobile app:
  • Your competitors have an app 

It is important that you stave above your competition and with technology today, most companies will be investing in and creating their very own mobile app to be able to reach their customers no matter where they are. Investing in designing your company’s application and you will know you have the app that perfectly reflects your brand and ideals.

  • Your site is not doing well on search

Ranking high on the Google index often equates to brand visibility. If your website has not been ranking well, you may be close to becoming obsolete. With your very own application, you can become more noticeable in the public eye, especially when you offer everything your customer could ever want.

  • You don’t have customer or public engagement 

With a user-friendly application, you can send out push notifications which provide customers developments in your business. By keeping your customers and the public in the loop, you are creating a variety of engagement among the community.

  • Build brand recognition

Companies are always looking for a way to expand their brands, you want to be able to create an effective program and solution that is up to date with today’s technology and generations. Aside that point, you want a program that can reflect the values of ideals of your organization. By putting out a mobile app, you can provide whatever features you decide that will certainly get your customers to know your brand.

  • Gain customer insight 

Mobile apps have the power to let business owners know the patterns, performance, and preferences. Through the features put forward in the program, developers can monitor and track the behaviors of the users. This knowledge allows your company to fine tune your services according to your consumer’s tastes.

  • Stand out from the crowd

Not only will having a mobile app create a competitive edge in the industry, but it will also have the public in aw about the way you approach your venture.
Working with a reliable and highly advanced local app developers and designers is well worth your investment. If you aren’t offering a mobile app to the public, seeing the wealth of advantages these companies bring might be worth considering.
We would love to talk to you about mobile strategy and help you take your company mobile. Contact our Director of Business Development, Sari Zalesin at sari@jacapps.com or 248-353-9030.

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App Everywhere B2B Apps Mobile Apps Push Notifications

Join us at NAB!

Connect with us at the NAB Show, Where Content Comes to Life in Las Vegas, NV, April 6-11, 2019!
NAB is the ultimate event for media, entertainment, and technology professionals looking for new and innovative ways to create, manage, deliver and monetize content on any platform. The NAB Show is the best place to be to learn all the new ins and outs about media, entertainment, and technology.
Our jācapps and Jacobs Media teams attend every year, and one thing our teams have noticed is that one of the best things that NAB does is bring together the entire media world. This includes professionals from all different industries, including; advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, cybersecurity, digital video, digital signage, eLearning esports, film, game development, government and military, houses of worship, in-vehicle entertainment, IOT, IT, live events, mixed reality, mobile, online video, podcasting, post-production, radio, retail, social media, sports, streaming, system integration, television, virtual reality, 5G, and more! Six full days of the opportunity to get your hands on the latest technology, but thats not all…
We would love to meet one-on-one with you to discuss your companies mobile and digital strategy!
Contact us at sales@jacapps.com or call us at 248-353-9030 to schedule a meeting and take your business to the next level in the mobile and digital world!
We can’t wait to see you at NAB this year!!

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Alexa Amazon Echo B2B Apps Construction Mobile Apps Mobile Web Push Notifications

Connect with us at the CAM Tradeshow 2019!

Michigan Construction & Design Tradeshow 2019 hosted by CAM kicks off for a one-day conference on Tuesday, February 5th, and jācapps will be there to present and talk to you about taking your construction company mobile. In addition to the event’s productive networking, jācapps will hosting a workshop from 9:15am – 10:15am in one of the boardrooms!
Register today for our hour workshop where our COO, Bob Kernen will be discussing how construction businesses can leverage the ubiquity of smartphones to make their projects more efficient and profitable!

 

Construction In The Mobile World

Mobile apps are building the future and we are looking forward to this opportunity to meet local construction company owners, contractors, suppliers, architects, engineers and others to help take your companies mobile.
In the construction industry, where so many people do their jobs outside of a traditional office, whether it is training a mobile workforce, strengthening your safety procedures, and/or tracking your materials, mobile can make life a lot easier for communication and management. Mobile apps enhance communication, productivity, and transform bottom-line goals into reality across your project lifecycle. 
Here’s how:

  • Real-time logistics updates
  • Improved staff accountability
  • Easy, accurate document retrieval

But that’s not all, mobile construction apps have unlimited uses, such as:

  • Project management and productivity
  • Daily reporting and time entry
  • On-site photography and video
  • Safety trainings and monitoring

Mobile is the ultimate high-tech hand tool giving your projects a strong foundation. These are just a few of the ways our mobile solutions have helped clients succeed. We help clients differentiate themselves with complete custom solutions.
 
Don’t forget to register for our workshop and stop by booth 308 to learn more about how mobile strategy can impact your business! You will also get the chance to enter to win a FREE Amazon Alexa Echo Dot!
We look forward to seeing you at CAM’s Tradeshow 2019!
Register Here
If you are interested in expanding a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030
 

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App Everywhere Food & Beverage Mobile Apps Mobile Web Push Notifications

How Mobile Apps Have Changed the Restaurant Industry

Each and every day more and more restaurants are using mobile apps to streamline delivery and add value to their brand. Thanks to mobile, people have a new way to interact with getting their food. Whether users are on the go or ordering from home, everything they could ever need is right at the tips of their fingers.
So, what exactly can restaurant mobile apps do? Here are some features of restaurant mobile apps that have forever changed the restaurant industry:
 
Food On-Demand

  • On-demand food delivery features have become popular as more consumers either don’t have time or prefer not to cook at home. While these services lead to fewer customers in the physical location, the ease of ordering online makes up the difference in additional orders.

 
Advanced Booking & Reservations

  • Reservation features aim to reduce the amount of time that customers have to wait when dining out. These apps put customers in line, so they can arrive later and still be seated at the same time as if they had arrived earlier.

 
Ratings & Reviews

  • For better or for worse, review features make a serious impact on restaurants. Allowing people to submit reviews may attract more customers to your business. Your restaurant will not only become better known, but also allow you to showcase your service, food, beverages, and atmosphere.
  • This also allows for restaurants to make changes to their business in order to meet customer needs.

 
Discounts

  • Having a discount feature to your app makes it easier for customers to dine on a budget. These features work with restaurants to bring in new business by offering discounts on products in the establishment. Certain deals can be selective, which allows customers to use different items and choose their discounts.

The restaurant industry has been forever changed by mobile apps. Restaurant apps adding value to the food-buying process and will continue to benefit restaurants and their customers.
jācapps custom restaurant apps can support these efforts and so much more. If you are interested in expanding a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

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Android Auto App Everywhere Apple CarPlay Connected Car Mobile Web Push Notifications

How Apps Can Boost Auto Dealer Revenue

Buying a vehicle is a high-risk investment that used to include a large amount of on-foot research, visiting dealerships, consulting with sales reps even before the difficult and complex  purchase experience. But what if all the necessary information needed to purchase a car was in one spot … right in your hand? 74% of American adults own a smartphone so the best way to improve the auto dealer experience is through mobile apps.
 
APP USERS SPEND MORE
A study by DME Automotive showed that vehicle buyers who use a branded app were 73% more likely to buy from the dealership. But it doesn’t stop there … even after making a purchase, research shows that 25% more service appointments were booked compared to shoppers without an app. We can also see that these app users are spending more money than non-app users when purchasing a vehicle — 7% more according to a study commissioned by cars.com
 
EMPOWER MOBILE USER CUSTOMERS WITH KNOWLEDGE
Did you know that, auto buyers who use mobile are 72% more likely to repeat visits to the dealership?  Customers use apps to seek out competitive inventory, pricing, dealer information and payment options.
Mobile apps have changed the way dealerships are exceeding the expectations of car buyers who do online research before coming into the dealerships. But, according to a study by Google and Ipsos, 90% of smartphone users are not absolutely certain of which specific brand they want to buy when they begin looking for information online.
Although, the basic principles of buying/selling a car have not changed, mobile users have access to learn more about inventory, prices, reviews, etc. before going into the dealerships. This can help save customers time and money by being more prepared a knowledgeable when it comes to purchasing a car.
 
IMPROVING SALES THROUGH FOLLOW-UPS
Following up with your customers after the day of the sale is just as important as the actual sale. Mobile apps allow you to keep your customers engaged at every stage of the purchase process.
Doing follow-up during the decision-making process can improve the chances that the customer will return to the dealership. And follow-ups after the sale have been proven to increase customer loyalty and can increase referrals.
 
BOOST REVENUE THROUGH SERVICING
The service department generates the dealership’s highest profit margins. Dealership-branded mobile apps allow dealerships to bring customers back again and again. Also, customers who use the dealership mobile apps are 25% more likely to make service appointments over customers who do not download the dealer’s app.
According to study results for DMEautomotive, car owners are spending more money on servicing their vehicles than ever before. Dealers without an app are missing out on a huge opportunity to generate more revenue through the service department.
Here are some examples of what dealer-branded apps can enable customers to:

  • View service hours
  • Book service appointments in minutes
  • Pay repair orders
  • Consult with dealer staff on services through chat functionality
  • Save phone call, text, and email history
  • Update service profiles with every visit.

 
Overall, mobile offers your dealership a chance to engage with your customers and turn them into brand loyalists who will always refer your business to others. If you are interested in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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B2B Apps Mobile Apps Push Notifications

3 Push Notifications Tactics Increase F&B Loyalty

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app. A report from Kahuna, a mobile engagement analytics startup, explains why consumers so often turn off push notifications, and how to combat the dreaded opt-out. Read more to see why food and beverage, above other industries, can specifically benefit from this feature.

According to their data, only 39 percent of social media app users opt in to push notifications in at least one category. One industry that seems to fare better is the food and beverage business with 60 percent of users opting in.

A few strategies can help push that opt-in rate up when you’re creating push notifications:

  1. Make a good first impression: Educate your users on your app’s benefits and note how push notifications will enhance their user experience.
  2. Know when: Timing is everything when it comes to scheduling push notifications. Statistically, the best time to send push notifications is between 11am and 1pm, between 2pm and 6pm, and from 8pm to 9pm.
  3. Maintain the customer relationship: Once users have opted in to push notifications, keep the content relevant, personalized and targeted. Sloppy notifications practices can quickly drive users away from your app completely.

When it comes to the food and beverage industry, half of smartphone owners regularly use restaurant loyalty rewards apps. And, according to survey conducted by the National Restaurant Association, building customer loyalty and increasing customer retention through app-based rewards programs is a successful strategy.

Restaurants can ensure continued use of their loyalty app through regular push notifications reminding customers how close they are to earning the next free item or reaching the next tier of the rewards program. These interactions again personalize the experience and encourage repeat app usage.

So, what are the top types of push notification should you use in order to create customer loyalty?

  1. Location triggered messages

“Our closest restaurant is only 500ft away, open the app and receive a special discount coupon!”

  1. Gifting messages

“Congratulations! You have been with us for three months already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list!”

  1. Transactional messages

Based on an activity directly related to customer behavior– such as past purchases, reward level advancement, expiring coupons, etc.

Getting your push notifications strategy right requires planning, good copywriting and testing. Do it right, and you will see increased user retention rates, reduced customer churn.

If you are interested in learning more about jācapps, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
B2B Apps Mobile Apps Push Notifications

3 Push Notifications Tactics Increase F&B Loyalty

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app. A report from Kahuna, a mobile engagement analytics startup, explains why consumers so often turn off push notifications, and how to combat the dreaded opt-out. Read more to see why food and beverage, above other industries, can specifically benefit from this feature.
According to their data, only 39 percent of social media app users opt in to push notifications in at least one category. One industry that seems to fare better is the food and beverage business with 60 percent of users opting in.
A few strategies can help push that opt-in rate up when you’re creating push notifications:

  1. Make a good first impression: Educate your users on your app’s benefits and note how push notifications will enhance their user experience.
  2. Know when: Timing is everything when it comes to scheduling push notifications. Statistically, the best time to send push notifications is between 11am and 1pm, between 2pm and 6pm, and from 8pm to 9pm.
  3. Maintain the customer relationship: Once users have opted in to push notifications, keep the content relevant, personalized and targeted. Sloppy notifications practices can quickly drive users away from your app completely.

When it comes to the food and beverage industry, half of smartphone owners regularly use restaurant loyalty rewards apps. And, according to survey conducted by the National Restaurant Association, building customer loyalty and increasing customer retention through app-based rewards programs is a successful strategy.
Restaurants can ensure continued use of their loyalty app through regular push notifications reminding customers how close they are to earning the next free item or reaching the next tier of the rewards program. These interactions again personalize the experience and encourage repeat app usage.
So, what are the top types of push notification should you use in order to create customer loyalty?

  1. Location triggered messages

“Our closest restaurant is only 500ft away, open the app and receive a special discount coupon!”

  1. Gifting messages

“Congratulations! You have been with us for three months already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list!”

  1. Transactional messages

Based on an activity directly related to customer behavior– such as past purchases, reward level advancement, expiring coupons, etc.
Getting your push notifications strategy right requires planning, good copywriting and testing. Do it right, and you will see increased user retention rates, reduced customer churn.
If you are interested in learning more about jācapps, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Alexa Amazon Echo App Everywhere Awards Connected Car Mobile Apps Push Notifications Radio

4 Ways to Engage Your Listeners with Mobile

Your audience is on mobile more than they’re on any other device! And with proper promotion on air, and online, there is no reason you can’t move a significant portion of your audience to use your station’s apps! Here are 4 important ways to engage your listeners on mobile.

Upstream

Our “open mic” feature allows listeners to use the microphone in their mobile device to interact directly with your station. Users can create a message with just a tap, and send it to your station personnel with another tap, creating immediate engagement with the audience. We’ve seen stations use Open Mic to take requests, or call in to talk shows.
The user can also send photos or videos. One of our clients uses Upstream to boost contest involvement. The station wanted their listener to send in a certain picture in order to win a prize and upstream made this so easy.

Push Notifications

We all get push messages on our phones all day, whether it be news alerts, sports scores or traffic updates. By sending your audience a push message, you can tell them what’s on your station, give them the inside scoop on station events and even pass along breaking news.
Instead of waiting for users to open the app, use push notifications to entice the user to open and use the app. Those messages might include popular app content, event reminders and promotions.

Social Media

One of the biggest benefits of integrating your social media presence into the app is that your listeners can post directly in the app! Let your users check out your morning show’s latest post, or picture, without ever leaving the app. You can display your social feeds separately – Twitter and Facebook – or with feeds from the station and a variety of hosts all pulled together in one social timeline.

Guides

The V4 app from jācapps has the ability to provide users a local directory to businesses or attractions. The guide contains a collection of locations, provided by your station, and can display that collection as an easy to scan list, or it can map those locations, providing one tap turn-by-turn directions. If you have a rock station, maybe you provide your listeners a local bar guide. An AC station could provide a directory of family-friendly activities. These guides are a great way to create another revenue stream for your station.
If you are interested in the apps we’ve built or a product of your own, contact us at sales@jacapps.com or (248) 353-9030