Tag: media apps

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How Radio Stations Are Killing It with Engagement

Customer engagement is one of the most important indicators when evaluating the success of a mobile app.
So, what exactly are radio stations doing today who are already killing it with user engagement?! KSGN 89.7 Family Friendly Radio, Go Media Radio, and The House FM use some unique features that are taking engagement to another level. Here are some of the ways these radio stations are both keeping and gaining users: 
 

Live Streaming

This one’s obvious, but SO powerful. Live streaming allows listeners to listen to their favorite radio stations whenever and wherever they are! Listeners love the portability of mobile apps.
 

Event Calendars

Calendars that list local events and festivals are a huge hit for station listeners. It encourages involvement in your app and allows listeners to access both local events and important tune in dates for artist interviews, live podcasts, and more!
 

Contests

Having a place on your app that involves contests also drives consumer engagement!  This allows customers to become better aware of different contests, and it provides a direct link to your station’s website for instructions to enter the contest or when to listen to the radio for certain winning opportunities!
Radio Apps

Latest News

Being on the go and staying up to date on the latest news can be challenging for a lot of listeners. They may want to know the latest local news, or news about album releases, celebrity updates, upcoming concerts, etc. Your app can allow your users to access information whenever and wherever they are!
 

On Demand Content (podcasts)

Most podcast listening is done on users’ mobile devices. So be sure that your on-demand content is there, so listeners can hear the morning show they missed, or better yet, original content created by your station staff.
 

Open Mic

Your relationship with your listeners doesn’t have to be a one-way street. Using this feature, they can easily send audio, video and photos back to you. Take requests through your app, or better manage listener call-ins. For the user it’s just a couple of easy taps. For you, it’s a way to bring your listeners into your programming.
 

Push Notifications

Having push notifications prohibits your users from missing out on the biggest announcements. These push notifications remind your users about upcoming events, podcasts, music releases, or contests, without even opening the app.

All of these features allow radio stations to rock engagement strategies. These features allow users to have the opportunity to do more than just listen to music. It allows them to be a part of the radio station. Encouraging your users to be me more involved than just listening to music will drive your app usage through the roof!
jācapps custom apps can support these efforts and much more. If you are interested in exploring a mobile strategy to support your business, contact us at sales@jacapps.com or 248-353-9030.

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App Everywhere B2B Apps Mobile Apps Mobile Web Push Notifications

Driving Employee Engagement in the Construction Industries

Employee engagement is key to a successful business. Contractors need to take action to be sure that their professionals are committed to, and care about their business’ success. Engaged employees drive their company to reach its objectives. So, how can construction companies develop this level of enthusiasm among their employees?
Research shows that in the construction industry, momentum in employee engagement can be built through mobile! Sampson Construction launched SampsonHub in 2017, which is an employee app that better connects the company and its employees. The SampsonHub app reaches more than 80 percent of their employees with communications every day. Additionally, SAK Construction launched their employee app, SAK Pipeline, last year with similar adoption results. They reached more than 80 percent of their workers in four different regional locations, as well as crews on sites throughout the country.
So, how do these apps work and drive employee engagement?

Here are five ways to connect your construction workforce:

Safety Resources

Employees can submit forms to evaluate potential hazards on the job through the mobile app. Crews can go into the app to see not only the latest notification, but also to look through a library of job hazards and safety procedures, including video. This is beneficial because employees can access safety information at any given time. The manager can access the recaps of on-site reviews with the crews. Most importantly, if a crew member needs a question answered regarding safety, they can easily access a list of safety managers and their contact info right away.

Emergency Notifications

Construction employee apps can allow companies to push out emergency notifications. For example, a notification can be sent if there is bad weather or to let the team know of an incident or injury. Construction apps also push out safety alerts following incident reports to make crews aware of them, whether it’s something that happened within the company or even within the industry

Safety Awareness Campaigns

Safety awareness campaigns get messages out to construction crews on a daily basis. They can display real reasons why working safe is so important by sharing these images throughout job sites and offices, so they can be remembered!

Operations – Training Programs

Construction employee apps can offer various training courses. This can include the option for employees to have their own login ID and password, so they have the ability to see which courses have been taken, and which need to be done. This will help not only the employees stay on top of their trainings and education, but it will allow management to keep track of each employee’s progress.

Resource management

Apps can even help companies assign workers to the proper projects and keep track of their time spent on those job sites. With geo-location it becomes easy to know who is where, and redeploy them if necessary to new projects.
 
These employee focused apps can drive employee engagement through the roof! By having safety tips, emergency notifications, safety awareness campaigns, and training programs right in the palm of your hands, it will allow the employees in the construction industries to feel safe and heard.
jācapps custom construction apps can support these efforts and so much more. If you are interested in creating a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

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Alexa Amazon Echo App Everywhere Awards Connected Car Mobile Apps Push Notifications Radio

4 Ways to Engage Your Listeners with Mobile

Your audience is on mobile more than they’re on any other device! And with proper promotion on air, and online, there is no reason you can’t move a significant portion of your audience to use your station’s apps! Here are 4 important ways to engage your listeners on mobile.

Upstream

Our “open mic” feature allows listeners to use the microphone in their mobile device to interact directly with your station. Users can create a message with just a tap, and send it to your station personnel with another tap, creating immediate engagement with the audience. We’ve seen stations use Open Mic to take requests, or call in to talk shows.
The user can also send photos or videos. One of our clients uses Upstream to boost contest involvement. The station wanted their listener to send in a certain picture in order to win a prize and upstream made this so easy.

Push Notifications

We all get push messages on our phones all day, whether it be news alerts, sports scores or traffic updates. By sending your audience a push message, you can tell them what’s on your station, give them the inside scoop on station events and even pass along breaking news.
Instead of waiting for users to open the app, use push notifications to entice the user to open and use the app. Those messages might include popular app content, event reminders and promotions.

Social Media

One of the biggest benefits of integrating your social media presence into the app is that your listeners can post directly in the app! Let your users check out your morning show’s latest post, or picture, without ever leaving the app. You can display your social feeds separately – Twitter and Facebook – or with feeds from the station and a variety of hosts all pulled together in one social timeline.

Guides

The V4 app from jācapps has the ability to provide users a local directory to businesses or attractions. The guide contains a collection of locations, provided by your station, and can display that collection as an easy to scan list, or it can map those locations, providing one tap turn-by-turn directions. If you have a rock station, maybe you provide your listeners a local bar guide. An AC station could provide a directory of family-friendly activities. These guides are a great way to create another revenue stream for your station.
If you are interested in the apps we’ve built or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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App Everywhere B2B Apps Connected Car Mobile Apps Mobile Web news and press Push Notifications Radio

Press Release: Client Announcement

BINGHAM FARMS, Mich. – Sept. 20, 2018 – Leading custom application developer, jācapps, has built and now launched more than 100 audio apps for its newest client, Salem Media Group (Salem), one of the leading Christian and conservative content radio broadcasters in the U.S.
The 116 new apps, which are a complete upgrade, are available now in the Apple iTunes and Android Play stores as updates to the original versions.  Through an enhanced listening experience and expanded streaming reach to mobile devices, the new apps further broaden Salem’s network and ability to share meaningful digital content with its audiences.
The jācapps and Salem teams worked together to prepare the media group’s faith-based and conservative talk news audio content for mobile reach in 33 of the largest U.S. markets, including: Chicago, Detroit, Los Angeles, Miami, Nashville, New York, Philadelphia and San Francisco. This includes mobile apps featuring some of Salem’s most popular, syndicated on-air personalities, such as: Dennis Prager, Hugh Hewitt, Michael Medved, Mike Gallagher, Larry Elder and Eric Metaxas.
“We have a very loyal listener base, but we are competing not just with other radio stations or media providers, but with other digital content that is available to consumers anytime, anywhere,” said Rodney Whitaker, Salem’s director of digital operations. “We need solutions that make it as easy as possible for people to find, listen to and interact with us on their mobile devices, and jācapps has provided those with these new apps.”
“You no longer need a radio to listen to the radio,” said jācapps President Paul Jacobs.  “Listeners want their content on-demand, wherever they are, and the brands that support that content want to connect with consumers in meaningful ways.  Our job is to help clients, like Salem, create applications to make that all possible.”

About jācapps

jācapps is one of the largest mobile application development firms in metro Detroit. The company has developed more than 1,200 apps since its inception in 2008, by team members who are all Michigan-sourced.  jācapps developers go beyond common devices by delivering messages through the most used device in the world, as well as in the Connected Car, Tablets, Smart Speakers, Smart TVs, Streaming Devices, Wearables and whatever comes next.  More information is available at https://jacapps.com/.

About Salem Media Group

Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing.  Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally.  With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape.
Click here to read more
If you are interested in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or 248-353-9030

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Alexa Amazon Echo App Everywhere B2B Apps Mobile Apps news and press Smart Home

Digital Summit Detroit

Digital Summit Detroit 2018 kicks off for a two-day digital marketing gathering on Wednesday September 12th, and jācapps will be there to talk mobile strategy, and to mix with hundreds of other leaders in the digital space. We are looking forward to this opportunity to hear brilliant speakers, meet the best of Detroit’s digital industry and pick up some cool event swag! In addition to the event’s productive networking, jācapps will be exhibiting with examples of our most recent apps and some swag of our own!
There will be over 50 sessions and workshops that will provide info about the latest digital trends plus lots of practical, game-changing ideas to apply to your marketing strategy!
Additionally, there will be over 45 digital marketing sessions in mission-critical topic areas that include: Social, Email, Data & Analytics, Brand Storytelling, Search, Conversion & Engagement, UX & Design, Mobile, Strategy, B2B Marketing and B2C Marketing. As you can see digital and mobile are some of the hottest marketing topics this year.
You will get the opportunity to learn directly from the brands and leaders who you believe make the largest impact on today’s world economy now and in the future! Some of the brilliant speakers include; Chelsea Handler, Scott Dikkers, Cailin Lavallee, Andrew Malcom, Rob Lawson, Kraig Hansen, Amber Lewis, Nick Skislak and many more! Along with the learning experience, you’ll get insight from BuzzFeed, Waze, Discover, Jaguar, Salesforce, and many more!
Not only will you gain great content from the different sessions, you will also have the chance to engage in professional networking! There will be hundreds of professional marketers, strategists, designers, and more to connect and chat with.There is a countless amount of opportunities here that may lead into inspiration, partnerships and/or business deals that you will leave with after ONLY two days at Digital Summit Detroit!
We’re excited for our second year at DSD! If you are attending, let’s set up a meeting to talk about your mobile strategy! Stop by our booth between sessions for a chance for a chance to win a free smart speaker!
Get your tickets here!

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Mobile Apps Push Notifications

Are Push Notifications Beneficial to My App?

Many of our clients are looking to increase consumer engagement and loyalty with mobile because of its robust, in-their-pocket connection with consumers. Your best consumers have downloaded your mobile app, but now you want to be able to reach out to them with messages to keep them coming back. Push notifications are a hugely popular way to gain attention and engagement from your consumers. jācapps now offers this capability within our apps at a surprisingly affordable price.

What are push notifications?

Push messages are notifications sent through your application directly to a mobile user’s ”notification tray.” They arrive alongside other important messages from other apps right on the user’s device, without them having to actually open your app. These messages are similar to texts – and have over a 90% open rate. This is why clients in various industries see increased engagement with their app when using push notifications. Why do companies use them?

  • To alert users to news and other timely messages.
  • When sharing deals and promotions.
  • To remind users about important brand messages.
  • And to increase visibility and app usage.

Companies can strengthen their marketing and sales strategy by adding push notifications to their mobile app. With the amount of time consumers spend in mobile apps, and the almost instantaneous delivery of notifications, the possibilities are endless.

The advantages of push notifications include:

  • Wide reach across users

Most of mobile usage is within apps – notifications can reach 9 out of 10 users on average, higher than email and social. Push messages are automatically prioritized with the user’s latest news and updates.

  • Conversion rates

Notifications are converting as high as 40% and are considered a phenomenal marketing tool that can significantly increase sales.

  • Real-time communication

Push notifications offer instant communication with consumers and are great for breaking news alerts, limited-time offers, and event notices when you want to reach your consumers instantly.
 
Now jācapps can include push notifications in applications! For more information on push notifications implementation and pricing contact your sales representative.

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Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web news and press Radio Uncategorized

Fred Jacobs, Media Professional Elected to National Radio Hall of Fame

We are proud to announce that Fred Jacobs, our founder of jācapps and sister company Jacobs Media, was elected to the National Radio Hall of Fame!
The National Radio Hall of Fame recognizes talent from today’s diverse programming formats, as well as the pioneers who shaped the medium during its infancy. Four of the categories were decided by a voting participant panel comprised of nearly 1,000 industry professionals. The other two categories were voted on by the public.
Now, a little background about Fred Jacobs! He graduated from the University of Michigan and has a master’s degree from Michigan State University. He worked at WRIF-FM as a program director in the early 1980s. He left the radio station and founded Jacobs Media in 1983, and created the Classic Rock radio format. He formed our company jācapps in 2008, where we developed more than 1,200 apps on both Apple and Android platforms.
Through Jacobs hard work and dedication, it made him noticed by the National Radio Hall of Fame. Not only was he just elected…he was also the first non-broadcaster to be inducted!
He joins a list of Detroit radio personalities who’ve been inducted to the Hall of Fame, including, J.P McCarthy, Ernie Harwell, Dick Purtan, Casey Kasem, and Paul W. Smith. Detroit native Jim Kerr of WAXQ will also be inducted in the 2018 class, according to a statement from Jacobs Media.
Check out the full article by the local Oakland Press here
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
 
 

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Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at sales@jacapps.com .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!


 
Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.