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Mobile Developer Aims for Growth As It Serves New Industries

Recently, Bob Kernen and Paul Jacobs spoke with Crain’s Detroit Business about investments, growth, and the mobile revolution. In great summary, we are ready to hit some goals this year! Being in the emerging mobile application sector, we topped $1 million revenue in 2017, and we expect that to double this year!!
Alright, so let’s check out what we shared with Crain’s, and how we plan to reach these goals!
We are a software company founded by former WRIF 101.1 FM Program Director Fred Jacob. He is helping companies create efficiencies through mobile applications. Jacobs started the tech firm out of a storage close in his Jacobs Media Strategies offices in Bingham Farms months after Cupertino, Calif.-based Apple Inc. launched its App Store in 2008.
We started out with four employees building apps for radio clients including WRIF, WDET 101.9 FM, Michigan Radio and WMGC 105.1 FM to stream radio content to listeners.
“Smartphones have been the transformative device of our lifetime. It creates an unbelievable way to connect businesses to their customers, such as through push notifications,” COO Bob Kernen said. “The average person has about 30 apps on their phone. Once a company can get an app on a customer’s phone, it can become the best marketing tool for them.”

Realizing that other businesses and organizations could benefit from the mobile industry that has now reached nearly every corner of society, we began diversifying our client base in 2013.
Our company picked up a private investor in 2016 to help grow its staff to nine and moved into a new headquarters across the street from the old Jacobs Media at 30300 Telegraph Road, Bingham Farms. jācapps has a six-year lease with Bloomfield Hills-based JFK Investments Co. LLC.
Our workforce grew to 22 in 2017, warranting a $70,000 investment to tear down a wall and nearly double the space to 7,500 square feet this past March.
“We saw the opportunity to become a full-fledged mobile software provider,” Paul Jacobs, Fred’s brother, said. Paul, who also worked for WRIF as a salesman, is now president of the software company. “We broadened out our skill set and found growth in construction, health care, wellness and other businesses that realized that they needed a mobile strategy.”


Since then our company has taken on clients in Partha Nandi, M.D., of the medical TV show “Ask Dr. Nandi,” and Ireland-based building material supplier CRH plc, including two of its subsidiaries in Canton Township-based Cadillac Asphalt LLC and Monroe-based Stoneco of Michigan. Cadillac Asphalt has contracts to rebuild some of the crumbling roads in metro Detroit, including the 696 freeway.
“In the case of Stoneco and Cadillac, what’s important is communication to their customers and employees” for process efficiency, Paul Jacobs said. “Our clients at Stoneco told us if we can get the message out to contractors, they could come pick up more loads and that makes all the world to their business. These are tools that are all about creating efficiencies for the people on the move.”
Because software is constantly changing, Jacobs said the firm is continually investing to keep up with the times as operating systems are constantly changing and new technologies emerge. One of those investments include building an analytics department to allow customers to better utilize their apps.
We are also working with Dearborn-based Ford Motor Co. to build programs for mobility and focusing on other products including smart TVs and smart watches, Jacobs said.
Last year, we saw 30 percent growth, topping $1 million in revenue, Jacobs said. He expects to double revenue this year as the company capitalizes on investments made over the past two years.
Lastly, we would love to thank Crain’s Detroit Business for the support! Click here to read more about how we plan to double our growth this year!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Awards Mobile Apps Mobile Web

jācapps Wins Clutch Best in Show

In an industry full of one-trick ponies, we are proud to be the Justify of our field. In similar suit to the Triple Crown winner, jācapps has recently been recognized by Clutch as a triple industry leader; a Triple Cache if you will. After careful analysis, the firm published their annual report of identified industry leaders and cited jācapps as not only the #1 company among Detroit app developers but also as titans of web development and UI design. Our leadership seems unbridled as we were also analyzed by Clutch’s sister website, where we similarly earned placement among top app developers in Detroit.
Based in Washington D.C, Clutch provides in-depth insights to aid buyers looking for service providers. Clutch’s research is coupled with independently conducted reviews in which current and former clients have provided their feedback and appreciation.
                                    
With the increasing amount of time being spent on mobile apps in lieu of former avenues, we seek to help our clients harness the power apps possess for customer relations. Though we’ve been around close to the same time as the App Store itself, we know in order to create the best apps, we have to be evolving with and educated on how consumers are using mobile apps.
Even after ten years, over 1200 apps built, 28 million downloads, and other countless awards we’re earned on the way, we are most humbled by recognitions earned directly from our clients. To partners past, current, and future – thank you for choosing to grow your company with us and we look forward to creating more seamless experiences for your users in the future.
                                       
 
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Mobile Apps

Do You Think Mobile Advertising Is Hot?

Did you know… Mobile Advertising is expanding greatly in small businesses?
In recent studies, we see how the mobile industry is expanding from traditional media companies to small businesses. Radio, television and newspaper companies are increasing their spending and options on the fast growing ad channel. However, through the expansion of spending the majority of these budgets will be mobile pure-play companies.
Through research from BIA LMC survey report and Inside Radio, it is shown that 56.5%, nearly six in ten small businesses are using advertising through mobile, where just 2 years ago we were only at 22.9% of small businesses.
Local advertising on mobile devices sold by pure-play mobile providers will hit $19 billion this year, according to BIA. If you take a look at the $3.1 billion being sold by traditional media companies and the 2018 local mobile total tops out at $22.1 billion. BIA forecasts and predicts hat figure will grow to $38.7 billion in 2022.
Does your media company provide mobile advertising options for clients? If you need help with a mobile media app contact our sales team at sales@jacapps.com .

Check out this chart below to see the location-targeted mobile ad spend from 2017 to 2022!


 
Taking what we can see about mobile and how quickly it is expanding in the media advertising channels, we can take a look at how it will impact the radio industry and mobile advertising. Inside Radio touches on how digital radio execs and mobile technology providers agree that radio apps are now full of advanced features in order to help advertisers.
Small business advertisers like the reach of mobile, as well as its customer and location-based targeting capabilities, BIA touches on how not only are small businesses increasing their use of mobile, but how they are increasing their spend on the channel itself. Mark Fratrick, Chief Economist and SVP, BIA Advisory Services states, “The most rapidly growing media channel for local advertising is mobile, followed by desktop advertising.”
With that being said, we can see that mobile is opening up the opportunity to expand investments in mobile apps as well as websites. This is because of the advanced technology features that we have today, which allows broadcasters to deliver more targeted ad opportunities. Having these opportunities companies helps better compete in the red-hot mobile ad space.
For example, check out some of our mobile media apps here.

Fratrick also states, “Mobile has become a preferred platform for the advertising dollar because of its ability to capture audiences of all ages based precisely on where they are and what they are doing, at any given moment.”
Through the apps and new technology features, the radio industry especially can deliver mobile ads targeted by location, demographics such as gender and age, and behavioral and contextual targets. As well as, the advancements such as capturing device IDs and gathering information on users from registration, radio stations can direct ads a more specific target audience.
Overall, the next-generation mobile apps are offer major possibilities and advertising advancements. As Inside Radio shares, “Using data from the apps, radio sales execs can go after new clients and also prove out to existing clients where they should direct more ad dollars. Stations can also sell local businesses on sponsoring sections of the app, such as push notifications with sponsored content or even branded digital exclusive audio streams.”
Click here to check out Inside Radio and more about how mobile advertising is changing in the radio industry!
If you are interested in us, working with mobile, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.

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Mobile Apps Mobile Web news and press

5 Things All Businesses Need to Know About Mobile

Recently, our President, Paul Jacobs and our COO, Bob Kernen spoke at Better Business Bureau in Southfield, Michigan. During this event Paul and Bob gave insight on the 5 Things All Businesses Need to Know About Mobile. Because of mobile usage, our culture has permanently changed in countless ways.
 
Before looking into the important things to know about mobile, check out this video below showing the things the iPhone helped destroy!

Well, now that we can see how the iPhone and apps have proven to be helpful in every way.. lets take a look at the 5 important things all businesses need to remember and learn when dealing with mobile!
 

Thing 1: The smartphone is King

 
“There’s an app for that!” App transformed the smartphone into a phenomenon. Owning a smartphone is becoming more common every day. Smartphones are always with you…people even sleep with them!
When apple launched the App Store the world changed. Showing that since 2016, mobile takes over desktop showing that 63% of internet usage is on mobile devices. However, only 10% of time is spent on smartphones is on mobile websites. And this is where we see how apps rule; 90% of time spent on smartphones is spent on mobile apps!
With that being said, smartphone is king by being the most valuable real estate a marketer can have. Where all companies can participate, and being a limited barrier to entry.
 

Thing 2: What is an app?

 
Alright, so lets talk basics… what is an app exactly? The basic definition of an app is that an app is self-contained piece of software designed to serve a discreet function and work on a specific type or types of devices. So, we can see that an app isn’t a website on your phone!
So, what is the purpose for an app? It’s purpose build software that leverages the power of the smartphone. While bringing us location awareness, phone/email/text integration, part of the purchase function.
Not only are apps easy to use, apps are easy to get! Users get apps in the two major apps stores; Google play and iTunes AppStore.
 

Think 3: What does a developer do?

 
Here are jācapps, we have a complexed development process in order to satisfy and help our clients succeed with their new apps!
Our development process goes through 4 steps…
Discover, design, develop and deploy: 

  1. Discover:
    • We discover where your app will take root and draw inspiration from our conversations with you to brainstorm the ideas and discuss the requirements that are needed for development.
  2. Design:
    • Once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use.
  3. Develop:
    • After you’ve approved our specification document, our in-house development team gets to work. This phrase culminates with rigorous QA testing.
  4. Deploy:
    • We submit your apps to their respective stores and watch the download numbers skyrocket! But we don’t stop there… we provide ongoing maintenance and upgrades to ensure compatibility with new devices and iOS versions as they become available.

Click here to see more of what we do!

 

Thing 4: What apps can do

 
Apps are on more than just your mobile devices. jācapps app everywhere communicates across all devices! Through mobile phones, connected car, smart TVs, smart speakers, tablets, and wearables.

Let’s take a look at some of our clients and the apps that have been created for them!

  •  Dr. Nandi’s Health Hero
    • Dr. Nandi wanted to create a resource that is reachable anywhere and anytime for the individuals who are changing their lives to make health #1 priority! He wanted individuals to have access to health & wellness tips, research, cookbooks, answers to questions, and help meet each individual need, throughout their health & wellness journey.
    • Our team created an app that is designed to:
      • Receive simple and powerful daily health and wellness tipsProvide a full library of books on topics from Beating IBS Naturally to Organic Living to Living Gluten-Free and more.
      • Provide a monthly Health Hero Magazine with articles on the latest research in health and wellness, interviews with thought leaders and industry experts.
      • Provide an exclusive link to the Health Hero Superfoods Cookbook
      • Provide the “Calming The Chaos” 7-day audio program- Dr. Nandi’s foolproof formula to kill daily stress in minutes.
      • Supply a private, member-only Health Hero Facebook Group where Dr. Nandi delivers health and wellness information, answers member questions, hosts Facebook live segments and more.
  • Lawyers Mutual (LMIC)
    • LMIC wanted to get text and video content to their clients in the easiest to use way to certify that those clients received that content and information. As well as, verifying that the information was understood in order to providecertification.
    • Our team created an app that allows the users to log-in and see the content that they needed to review in order to get their continuing education credits and other certifications.
    • Using this app, users can:
      • Easily log-in, watch a video or read a PDF, and take a short quiz. All of this engagement is recorded and credited to the user toward their continuing education requirements.
      • This app is unique in that it puts content that usually has to be consumed in front of a desktop environment and puts it in a place where users can easily get to it and use it in the place and time that bests suits their busy schedules.
      • For LMIC, it provides a competitive differentiator and a way to have a closer relationship with their clients by providing many more touch points with that client.

Click here to check out some more of our work!
 

Thing 5: Marketing your App

 
Our work with you does not end at the sale. We will continue to market your app through database, website, social media, advertising, and signage!
When dealing with the database, we will use your company’s database to create messages to your clients about the benefits and how easy it is to get your product. While through your website, we will create a page on your site that shows users how to get the app and how to use it.
But, we don’t stop there we will advertise your products through social media and signage by talking about your new app in regular posts and create signage for your retail locations that helps show off your new app and all the benefits it has for your customers!
Click here to check out more of who we are! 
If you are interest in us, the apps we’ve built,  or a product of your own, contact us at sales@jacapps.com or (248) 353-9030