We are delighted to offer a new way to monetize your apps. XAPP Ads are interactive audio ads that enable you to respond using just your voice. It is simple. If the advertisement interests you, simply speak to engage. No more fumbling with unlocking your phone or trying to remember a URL or phone number. Sounds pretty neat, right?
Want to learn more about this innovative new way to advertise? Click here to read about how XAPP ads are making a splash in the mobile space.
Everyone has heard or experienced it by now – it is difficult for companies to attract and retain exceptional, creative, and hard working talent. Many HR teams spend endless amounts of effort on this task. At jacapps, we consider ourselves lucky to have the wonderful team we do that works tirelessly to build and create the best of the best.
We are happy to congratulate Alex Burnstein, our Director of Business Development, on her 5 year anniversary at jacapps, as well as Kate Levy, our Director of Mobile Application Development, on her 4 year anniversary.
“Alex gets the ball rolling, assessing client needs and pairing them with the right mobile solution. She combines a great design eye with a marketing approach to sales.”
“Kate makes it all work by finding innovative solutions for our clients’ needs. She seamlessly blends design and code to create elegant, beautiful apps.”
Both Alex and Kate are irreplaceable pieces of the jacapps team that bring extensive knowledge and experience to the table. They are both committed to bringing our clients the best project experience possible from start to finish and continue to be outstanding leaders in their fields.
Even in the early 1900’s, people were buzzing about the possibility of mobile telephones.
According to Wired, the world’s first car phone, invented by Lars Magnus Ericsson in 1910, had to be hooked into wires along the side of the road, but hey, it was still mobile!
Here, you can view a commercial by Eve’s Wireless from 1922 that highlights a “mobile phone” that does not need wires. In the video appear two women walking with said phone, which uses an umbrella as an antenna and ropes around the top of a fire hydrant. It then shows the women being connected to an operator on the other end.
BUT, it is not really a phone. Specialists have speculated that it was probably just an old fashioned radio. “For it to work, it needs to be earthed, which is why it’s connected to the fire hydrant”.
Apparently, in the early 20th century, when people referred to the “wireless telephone” they were actually talking about these old fashioned cat’s whisker type radio receivers (also known as crystal radio receivers).
Technology has changed so much over the years, but even then, folks were itching to go mobile!
While we are hard at work making the best mobile apps out there – we do like to take time to appreciate our furball friends.
According to Mobile Commerce Press, studies by both The Boston Consulting Group and Qualcomm reveal that mobile technology has become a major factor of growth for small to medium enterprises (SMEs). As mobile technology keeps growing, we, as consumers, are relying heavily on our mobile devices for a plethora of different things. When companies jump on board and start incorporating mobile technology into their business model, it will produce fresh new ways to connect with customers and can set up the business for success.
The study by BCG states that about 25% of SMEs that take advantage of using the mobile space can see their revenue increase up to two times faster as well as adding jobs up to eight times faster than those who do not. According to the study, “Greater mobile adoption by SMEs can create jobs. If more SMEs expand their businesses at the rate of the mobile leaders, 7 million more jobs could be added in the six countries evaluated.”
There are so many benefits to having mobile technology as a part of your business. It is beneficial in keeping your workspace current, and can help your company find even greater success in the future, so why not get on board?
Smart watches are all the rage right now, especially as we eagerly await the new Apple Watch, but watches are not the only wearable technology to look out for.
Trellie, a pioneer in wearable technology, has recently announced that they will be coming out with smart jewelry technology. According to Trellie’s website, this new product “…enables you to detach from your phone, prioritize who and what is important, and look stylish doing it”. With smart jewelry, you can determine who or what can notify you. The jewelry notifies you of the call or alert with a flashing light, vibration, or both.
So far, this new, modular smart jewelry looks to be a hit. According to Business Wire the product has “inked a design and distribution partnership with one of the largest jewelry designers in the world, serving designer jewelry brands and retailers including Henri Bendel, Vince Camuto, Marc Jacobs, Kate Spade, HSN, Lord and Taylor, Nordstrom and Macy’s”.
Along with wearable smart jewelry, Trellie has also come out with a wireless call notifier that fits on women’s purses that are currently available for purchase. We will be seeing Trellie’s first smart jewelry line for purchase in major retailers beginning in Spring 2015.
Coming off another hot holiday season of smartphone sales (did Santa get you that new 6+ you wanted?), there is more evidence that mobile apps are the currency of Web 3.0. If the fact that 86% of smartphone usage is on apps, compared to only 14% on browsers, wasn’t enough to convince you of how crucial mobile apps are to business in 2015, research firm Fiksu recently reported that app downloads hit a record high for the third straight month. The Top 200 free iOS apps were downloaded 9.2 million times.
So the good news is that Americans continue to use their mobile devices more and more. Time spent is up, number of apps per device continues to grow, and number of apps used daily is also up.
But here is the dark side of success: Costs to market those apps, drive downloads and usage (particularly usage over time), are growing. It now costs, on average, $2.10 to get a user to download and then use an app at least 3 times. The cost per install has also grown to about $1.50. So for the average mobile app getting and keeping a large number of users – the kind of numbers that make that app monetize-able – is getting pretty expensive.
But radio mobile apps aren’t “average” mobile apps. That’s because they come with a built in, 24/7 marketing channel called a radio broadcast. For a station with its own app, there is an incredible opportunity to get people to use that app. That marketing channel is something that other apps would have to spend big bucks to replicate. But from what we’ve witnessed, stations tend to give their app a big push when they first go live, then forget about them, and wonder why their installed base isn’t growing much.
This is about more than just using on-air time to promote your new app. What really makes the chase to build a great audience on mobile is giving your listener lots of reasons to engage with the app. Invite them to connect with you via social media, give them information on upcoming promotions, concerts and other events, let them learn more and talk back more. Create an on-going context for this, so that it isn’t something that’s “special” but, rather, an everyday part of the communal flow of your programming.
As it is movie awards season (and as indicated in the title of this post), I will weave together a couple of movie references: the audience is listening, but just because you built it doesn’t mean they’ll come, so use the force of your broadcast. Because do or do not. There is no try.
There are a plethora of expensive vehicles out there that are fully equipped with gadgets such as cameras, sensors, and other technologies. Not everyone can afford the cars that come with all of these extras, but a new device has recently emerged for those who do not have a technologically savvy form of transportation.
An Indiegogo campaign has been launched for the CarVi, a device that is to be mounted on a car windshield and communicates via ones smart phone. The CarVi analyzes video footage captured by the device, ultimately looking for any signs of danger ahead. It is designed to look out for any collision risks, unsafe driving (including lane changes), and other forms of dangerous driving behavior. When the device detects any form of reckless driving or danger ahead, it will alert the driver while also analyzing the situation, so the driver can further understand how to fix poor driving habits.
According to Venture Beat News, “Automakers may be jealous of an app that adds connected car technology so easily.” The article also states that the CarVi is expected to sell for around $300. This device is shaping out to be something to definitely keep an eye on in the coming months.
App Annie, one of the top app measurement platforms, has come out with their annual report that pulls the big app trends from the past year. Let’s take a look back at what trends were the most notable.
1. According to the full report, “Google Play has increased its lead over iOS in worldwide downloads”. In 2014, it generated about 60% more app downloads than iOS, but iOS generated over 70% more yearly app revenue than Google Play. Therefore, both stores came out of 2014 extremely successful.
2. The app “superpowers” rocked it last year. The U.S., South Korea, and Japan collectively generated more revenue than the rest of the world…combined! Since they placed at #2 this year, it is predicted that the BRIC region (Brazil, Russia, India, and China) will perform very well in the upcoming year. BRIC countries had a huge growth in revenue by over 120% last year.
3. Messaging apps continued to rise. For example, WhatsApp grew so significantly that Facebook bought it. Overall, downloads of messaging apps increased 53% from 2013.
4. Travel/Transportation apps grew 30% from 2013. Uber, for example, teamed up with Google Maps which drove further app uploads.
5. Mobile video streaming apps have become more popular, and will continue to increase. It is now vital for the success of television networks to have a solid streaming app for their viewers. Streaming downloads have increased 44% from the previous year.
6. Games based on movies and TV shows had a strong showing in 2014, which sets the stage for an even stronger turnout in 2015.
7. According to App Annie’s proprietary demographics data, we are able to see the gender composition of downloads in the U.S. for multiple app categories. Social networking and Photo and Video appealed more to the female audience, while mobile gamers appealed more to the male audience.
8. Simple gaming apps, AKA “super casual gaming” had a great year. One or more “super casual” games finished in the top 10 app downloads for 10 out of 12 months in 2014.
9. Localization played an integral part in music app downloads. Shazam and Spotify made it big in Europe and North America while QQ Music was on top in China and Palco MP3 in Brazil.
As we are seeing every day, technology is rapidly evolving. So much so, that Israel has begun experimenting with making mobile technology accessible to those who have disabilities. These technologies are also beneficial for able-bodied users. For example, Project Ray has developed a phone for the blind, which also allows drivers to use the device without taking their eyes off of the road. Voiceitt, an app for people with speech impediments, is working on ways for voice recognition to recognize different types of accents. There is also Sesame, which allows paralyzed users to operate their devices hands free.
According to The Globe and Mail, disability has “inspired innovation for centuries” which is most definitely true. The invention of the telephone came about from work on hearing and speech products for the deaf, and the use of the phonograph was also intended to record books for the blind. Presently, developments in screen interfaces, voice recognition, and robotics were all tested out by disabled users. As these technologies advance, we may be able to use our mobile devices without even touching them!
