Tag: push messages

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B2B Apps Mobile Apps Push Notifications

3 Push Notifications Tactics Increase F&B Loyalty

Push notifications are core to the mobile app experience. Most mobile users have their phone on them at all times, and the ability to get their attention in a meaningful way can make or break your app. A report from Kahuna, a mobile engagement analytics startup, explains why consumers so often turn off push notifications, and how to combat the dreaded opt-out. Read more to see why food and beverage, above other industries, can specifically benefit from this feature.

According to their data, only 39 percent of social media app users opt in to push notifications in at least one category. One industry that seems to fare better is the food and beverage business with 60 percent of users opting in.

A few strategies can help push that opt-in rate up when you’re creating push notifications:

  1. Make a good first impression: Educate your users on your app’s benefits and note how push notifications will enhance their user experience.
  2. Know when: Timing is everything when it comes to scheduling push notifications. Statistically, the best time to send push notifications is between 11am and 1pm, between 2pm and 6pm, and from 8pm to 9pm.
  3. Maintain the customer relationship: Once users have opted in to push notifications, keep the content relevant, personalized and targeted. Sloppy notifications practices can quickly drive users away from your app completely.

When it comes to the food and beverage industry, half of smartphone owners regularly use restaurant loyalty rewards apps. And, according to survey conducted by the National Restaurant Association, building customer loyalty and increasing customer retention through app-based rewards programs is a successful strategy.

Restaurants can ensure continued use of their loyalty app through regular push notifications reminding customers how close they are to earning the next free item or reaching the next tier of the rewards program. These interactions again personalize the experience and encourage repeat app usage.

So, what are the top types of push notification should you use in order to create customer loyalty?

  1. Location triggered messages

“Our closest restaurant is only 500ft away, open the app and receive a special discount coupon!”

  1. Gifting messages

“Congratulations! You have been with us for three months already, and as a thank you, we’d like to give you a 20% discount on any item from our bestseller list!”

  1. Transactional messages

Based on an activity directly related to customer behavior– such as past purchases, reward level advancement, expiring coupons, etc.

Getting your push notifications strategy right requires planning, good copywriting and testing. Do it right, and you will see increased user retention rates, reduced customer churn.

If you are interested in learning more about jācapps, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Alexa Amazon Echo App Everywhere Awards Connected Car Mobile Apps Push Notifications Radio

4 Ways to Engage Your Listeners with Mobile

Your audience is on mobile more than they’re on any other device! And with proper promotion on air, and online, there is no reason you can’t move a significant portion of your audience to use your station’s apps! Here are 4 important ways to engage your listeners on mobile.

Upstream

Our “open mic” feature allows listeners to use the microphone in their mobile device to interact directly with your station. Users can create a message with just a tap, and send it to your station personnel with another tap, creating immediate engagement with the audience. We’ve seen stations use Open Mic to take requests, or call in to talk shows.
The user can also send photos or videos. One of our clients uses Upstream to boost contest involvement. The station wanted their listener to send in a certain picture in order to win a prize and upstream made this so easy.

Push Notifications

We all get push messages on our phones all day, whether it be news alerts, sports scores or traffic updates. By sending your audience a push message, you can tell them what’s on your station, give them the inside scoop on station events and even pass along breaking news.
Instead of waiting for users to open the app, use push notifications to entice the user to open and use the app. Those messages might include popular app content, event reminders and promotions.

Social Media

One of the biggest benefits of integrating your social media presence into the app is that your listeners can post directly in the app! Let your users check out your morning show’s latest post, or picture, without ever leaving the app. You can display your social feeds separately – Twitter and Facebook – or with feeds from the station and a variety of hosts all pulled together in one social timeline.

Guides

The V4 app from jācapps has the ability to provide users a local directory to businesses or attractions. The guide contains a collection of locations, provided by your station, and can display that collection as an easy to scan list, or it can map those locations, providing one tap turn-by-turn directions. If you have a rock station, maybe you provide your listeners a local bar guide. An AC station could provide a directory of family-friendly activities. These guides are a great way to create another revenue stream for your station.
If you are interested in the apps we’ve built or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

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Mobile Apps Push Notifications

Are Push Notifications Beneficial to My App?

Many of our clients are looking to increase consumer engagement and loyalty with mobile because of its robust, in-their-pocket connection with consumers. Your best consumers have downloaded your mobile app, but now you want to be able to reach out to them with messages to keep them coming back. Push notifications are a hugely popular way to gain attention and engagement from your consumers. jācapps now offers this capability within our apps at a surprisingly affordable price.

What are push notifications?

Push messages are notifications sent through your application directly to a mobile user’s ”notification tray.” They arrive alongside other important messages from other apps right on the user’s device, without them having to actually open your app. These messages are similar to texts – and have over a 90% open rate. This is why clients in various industries see increased engagement with their app when using push notifications. Why do companies use them?

  • To alert users to news and other timely messages.
  • When sharing deals and promotions.
  • To remind users about important brand messages.
  • And to increase visibility and app usage.

Companies can strengthen their marketing and sales strategy by adding push notifications to their mobile app. With the amount of time consumers spend in mobile apps, and the almost instantaneous delivery of notifications, the possibilities are endless.

The advantages of push notifications include:

  • Wide reach across users

Most of mobile usage is within apps – notifications can reach 9 out of 10 users on average, higher than email and social. Push messages are automatically prioritized with the user’s latest news and updates.

  • Conversion rates

Notifications are converting as high as 40% and are considered a phenomenal marketing tool that can significantly increase sales.

  • Real-time communication

Push notifications offer instant communication with consumers and are great for breaking news alerts, limited-time offers, and event notices when you want to reach your consumers instantly.
 
Now jācapps can include push notifications in applications! For more information on push notifications implementation and pricing contact your sales representative.