Digital Summit Detroit 2018 kicks off for a two-day digital marketing gathering on Wednesday September 12th, and jācapps will be there to talk mobile strategy, and to mix with hundreds of other leaders in the digital space. We are looking forward to this opportunity to hear brilliant speakers, meet the best of Detroit’s digital industry and pick up some cool event swag! In addition to the event’s productive networking, jācapps will be exhibiting with examples of our most recent apps and some swag of our own!
There will be over 50 sessions and workshops that will provide info about the latest digital trends plus lots of practical, game-changing ideas to apply to your marketing strategy!
Additionally, there will be over 45 digital marketing sessions in mission-critical topic areas that include: Social, Email, Data & Analytics, Brand Storytelling, Search, Conversion & Engagement, UX & Design, Mobile, Strategy, B2B Marketing and B2C Marketing. As you can see digital and mobile are some of the hottest marketing topics this year.
You will get the opportunity to learn directly from the brands and leaders who you believe make the largest impact on today’s world economy now and in the future! Some of the brilliant speakers include; Chelsea Handler, Scott Dikkers, Cailin Lavallee, Andrew Malcom, Rob Lawson, Kraig Hansen, Amber Lewis, Nick Skislak and many more! Along with the learning experience, you’ll get insight from BuzzFeed, Waze, Discover, Jaguar, Salesforce, and many more!
Not only will you gain great content from the different sessions, you will also have the chance to engage in professional networking! There will be hundreds of professional marketers, strategists, designers, and more to connect and chat with.There is a countless amount of opportunities here that may lead into inspiration, partnerships and/or business deals that you will leave with after ONLY two days at Digital Summit Detroit!
We’re excited for our second year at DSD! If you are attending, let’s set up a meeting to talk about your mobile strategy! Stop by our booth between sessions for a chance for a chance to win a free smart speaker!
Get your tickets here!
Tag: detroit
On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends. We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!
Apps For Business
Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include:
- Real-time updates on product availability
- Ability to request a quote or place an order
- Provide login, video, and PDF sessions for education
- Host an ultra-categorized, user-friendly product catalogue
- Connect users with particular departments or teams instantly
- And more!
With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!
Media Consumption Trends
Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.
- We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
- Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers:
- In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
- Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.
Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.
Smart Speaker Update
Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation:
- Healthcare –
- Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
- Automotive –
- Food & Beverage –
- TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.
Overall, smart speakers are here to stay! Every business needs a voice strategy!
Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends. We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!
Apps For Business
Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include:
- Real-time updates on product availability
- Ability to request a quote or place an order
- Provide login, video, and PDF sessions for education
- Host an ultra-categorized, user-friendly product catalogue
- Connect users with particular departments or teams instantly
- And more!
With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!
Media Consumption Trends
Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.
- We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
- Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers:
- In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
- Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.
Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.
Smart Speaker Update
Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation:
- Healthcare –
- Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
- Automotive –
- Food & Beverage –
- TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.
Overall, smart speakers are here to stay! Every business needs a voice strategy!
Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
We are proud to announce that Fred Jacobs, our founder of jācapps and sister company Jacobs Media, was elected to the National Radio Hall of Fame!
The National Radio Hall of Fame recognizes talent from today’s diverse programming formats, as well as the pioneers who shaped the medium during its infancy. Four of the categories were decided by a voting participant panel comprised of nearly 1,000 industry professionals. The other two categories were voted on by the public.
Now, a little background about Fred Jacobs! He graduated from the University of Michigan and has a master’s degree from Michigan State University. He worked at WRIF-FM as a program director in the early 1980s. He left the radio station and founded Jacobs Media in 1983, and created the Classic Rock radio format. He formed our company jācapps in 2008, where we developed more than 1,200 apps on both Apple and Android platforms.
Through Jacobs hard work and dedication, it made him noticed by the National Radio Hall of Fame. Not only was he just elected…he was also the first non-broadcaster to be inducted!
He joins a list of Detroit radio personalities who’ve been inducted to the Hall of Fame, including, J.P McCarthy, Ernie Harwell, Dick Purtan, Casey Kasem, and Paul W. Smith. Detroit native Jim Kerr of WAXQ will also be inducted in the 2018 class, according to a statement from Jacobs Media.
Check out the full article by the local Oakland Press here
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
Recently, Bob Kernen and Paul Jacobs spoke with Crain’s Detroit Business about investments, growth, and the mobile revolution. In great summary, we are ready to hit some goals this year! Being in the emerging mobile application sector, we topped $1 million revenue in 2017, and we expect that to double this year!!
Alright, so let’s check out what we shared with Crain’s, and how we plan to reach these goals!
We are a software company founded by former WRIF 101.1 FM Program Director Fred Jacob. He is helping companies create efficiencies through mobile applications. Jacobs started the tech firm out of a storage close in his Jacobs Media Strategies offices in Bingham Farms months after Cupertino, Calif.-based Apple Inc. launched its App Store in 2008.
We started out with four employees building apps for radio clients including WRIF, WDET 101.9 FM, Michigan Radio and WMGC 105.1 FM to stream radio content to listeners.
“Smartphones have been the transformative device of our lifetime. It creates an unbelievable way to connect businesses to their customers, such as through push notifications,” COO Bob Kernen said. “The average person has about 30 apps on their phone. Once a company can get an app on a customer’s phone, it can become the best marketing tool for them.”
Realizing that other businesses and organizations could benefit from the mobile industry that has now reached nearly every corner of society, we began diversifying our client base in 2013.
Our company picked up a private investor in 2016 to help grow its staff to nine and moved into a new headquarters across the street from the old Jacobs Media at 30300 Telegraph Road, Bingham Farms. jācapps has a six-year lease with Bloomfield Hills-based JFK Investments Co. LLC.
Our workforce grew to 22 in 2017, warranting a $70,000 investment to tear down a wall and nearly double the space to 7,500 square feet this past March.
“We saw the opportunity to become a full-fledged mobile software provider,” Paul Jacobs, Fred’s brother, said. Paul, who also worked for WRIF as a salesman, is now president of the software company. “We broadened out our skill set and found growth in construction, health care, wellness and other businesses that realized that they needed a mobile strategy.”
Since then our company has taken on clients in Partha Nandi, M.D., of the medical TV show “Ask Dr. Nandi,” and Ireland-based building material supplier CRH plc, including two of its subsidiaries in Canton Township-based Cadillac Asphalt LLC and Monroe-based Stoneco of Michigan. Cadillac Asphalt has contracts to rebuild some of the crumbling roads in metro Detroit, including the 696 freeway.
“In the case of Stoneco and Cadillac, what’s important is communication to their customers and employees” for process efficiency, Paul Jacobs said. “Our clients at Stoneco told us if we can get the message out to contractors, they could come pick up more loads and that makes all the world to their business. These are tools that are all about creating efficiencies for the people on the move.”
Because software is constantly changing, Jacobs said the firm is continually investing to keep up with the times as operating systems are constantly changing and new technologies emerge. One of those investments include building an analytics department to allow customers to better utilize their apps.
We are also working with Dearborn-based Ford Motor Co. to build programs for mobility and focusing on other products including smart TVs and smart watches, Jacobs said.
Last year, we saw 30 percent growth, topping $1 million in revenue, Jacobs said. He expects to double revenue this year as the company capitalizes on investments made over the past two years.
Lastly, we would love to thank Crain’s Detroit Business for the support! Click here to read more about how we plan to double our growth this year!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
In an industry full of one-trick ponies, we are proud to be the Justify of our field. In similar suit to the Triple Crown winner, jācapps has recently been recognized by Clutch as a triple industry leader; a Triple Cache if you will. After careful analysis, the firm published their annual report of identified industry leaders and cited jācapps as not only the #1 company among Detroit app developers but also as titans of web development and UI design. Our leadership seems unbridled as we were also analyzed by Clutch’s sister website, where we similarly earned placement among top app developers in Detroit.
Based in Washington D.C, Clutch provides in-depth insights to aid buyers looking for service providers. Clutch’s research is coupled with independently conducted reviews in which current and former clients have provided their feedback and appreciation.
With the increasing amount of time being spent on mobile apps in lieu of former avenues, we seek to help our clients harness the power apps possess for customer relations. Though we’ve been around close to the same time as the App Store itself, we know in order to create the best apps, we have to be evolving with and educated on how consumers are using mobile apps.
Even after ten years, over 1200 apps built, 28 million downloads, and other countless awards we’re earned on the way, we are most humbled by recognitions earned directly from our clients. To partners past, current, and future – thank you for choosing to grow your company with us and we look forward to creating more seamless experiences for your users in the future.
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030
jācapps on FOX 2 Detroit
A few weeks ago, Derek Kevra from FOX 2 Detroit visited the jācapps offices and needless to say, our team was excited! The final piece, which aired April 10th on Fox2’s 6PM news, gave Fox’s viewers a taste of what jācapps is all about.
Derek interviewed Paul Jacobs, Bob Kernen, Ben Levy, and Kate Coyle-Levy about where we came from, what we’ve done so far, and where we see both jācapps and the tech industry going in the future.
Paul Jacobs described jācapps as the world’s oldest start-up, but the piece made it clear how far our “started in a storage closet” company has come.. jācapps has built over 1,100 apps – every single one right here in Detroit.
With mobile technology booming we are here to help our clients get to the next level. As Bob Kernen would say, Detroit is where builders and doers are born – we know how to make things, and we know how to make them well. California might be the tech hub of the US, but our “Detroit vs. Everybody” mentality extends to our tech companies.. With or without an Amazon location. 😉
We may have started as a radio app development company but we’ve produced logistics apps to help construction and trucking companies communicate with clients, apps for health and wellness leaders such as Dr. Nandi and ACCESS Community Health, and apps for travel companies.
Now, we’ve got our sights set on App Everywhere® – especially with the boom of Amazon Echo (Alexa) and Connected Car capabilities. These technologies create yet another sensor in which businesses can communicate with their employees and consumers.
We had a blast meeting with some of the FOX 2 team. Check out the official video below, or the FOX2 direct link here.
If you’re interested in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030.