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Alexa Amazon Echo App Everywhere B2B Apps Mobile Apps Push Notifications Smart Home Voice Commands

3 Reasons Why Radio Stations Should Have an Alexa Skill

Smart speakers give radio the chance to bring back in-home listening. Listeners can now engage with their favorite radio stations by just using their voice to ask Alexa to play their favorite radio station in their bedroom, bathroom, living room, kitchen, etc.

Here are 3 reasons why radio stations should have an Alexa skill:

 
1. Engage your listeners by bringing back listening to your home
Alexa skills are giving your listeners the opportunity to listen to their favorite radio stations in their home! One key trend to keep in mind is that consumers are forming new habits and radio broadcasters have an opportunity to benefit from the changes in technology, voice, and interactive audio devices. Consumers today ask their Alexa device what the weather is like, to set a timer, or make a grocery list. They also want to listen to music while cleaning their house, cooking, relaxing, hanging out with friends… and now they have the chance to  just ask Alexa!
2. Control the Listener Experience 
Many radio streams are available today on Alexa through TuneIn. So, one may ask, “Why do I need an Alexa skill if I’m already on Alexa?” There are so many stations on TuneIn that many have the same name and you cannot be sure listeners will find your stream. Additionally, with TuneIn there is no opportunity to offer on-demand listening to your shows or your podcasts.
Having your own Alexa skill allows you to showcase your station’s personality right up front. It allows you to truly connect with your listeners and control their experience by making sure they are tuning in to your radio station.
3. Claim your name
When dealing with Amazon Alexa, you will ask for the radio station by name and Alexa needs to know the right phrase or “invocation”. Searching for content by voice doesn’t let you show the top ten search results, instead if offers only the top search result. So you have to get it right!
When you are thinking about getting an Alexa skill for your radio station, keep in mind the invocation names of the voice web are assigned on a first come first serve basis.
UX
 
Here’s a little fun fact to wrap it up…Some stations are finding that as much as 25% of their streaming is on smart speakers!
Smart speakers are truly taking over. They help build your audience, engage your audience, and connect with your listeners now more than ever.
We would love to talk mobile strategy and Alexa skills with you to help engage your audience. Contact our Director of Business Development, Sari Zalesin. sari@jacapps.com or 248-353-9030

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Alexa Amazon Echo B2B Apps Construction Mobile Apps Mobile Web Push Notifications

Connect with us at the CAM Tradeshow 2019!

Michigan Construction & Design Tradeshow 2019 hosted by CAM kicks off for a one-day conference on Tuesday, February 5th, and jācapps will be there to present and talk to you about taking your construction company mobile. In addition to the event’s productive networking, jācapps will hosting a workshop from 9:15am – 10:15am in one of the boardrooms!
Register today for our hour workshop where our COO, Bob Kernen will be discussing how construction businesses can leverage the ubiquity of smartphones to make their projects more efficient and profitable!

 

Construction In The Mobile World

Mobile apps are building the future and we are looking forward to this opportunity to meet local construction company owners, contractors, suppliers, architects, engineers and others to help take your companies mobile.
In the construction industry, where so many people do their jobs outside of a traditional office, whether it is training a mobile workforce, strengthening your safety procedures, and/or tracking your materials, mobile can make life a lot easier for communication and management. Mobile apps enhance communication, productivity, and transform bottom-line goals into reality across your project lifecycle. 
Here’s how:

  • Real-time logistics updates
  • Improved staff accountability
  • Easy, accurate document retrieval

But that’s not all, mobile construction apps have unlimited uses, such as:

  • Project management and productivity
  • Daily reporting and time entry
  • On-site photography and video
  • Safety trainings and monitoring

Mobile is the ultimate high-tech hand tool giving your projects a strong foundation. These are just a few of the ways our mobile solutions have helped clients succeed. We help clients differentiate themselves with complete custom solutions.
 
Don’t forget to register for our workshop and stop by booth 308 to learn more about how mobile strategy can impact your business! You will also get the chance to enter to win a FREE Amazon Alexa Echo Dot!
We look forward to seeing you at CAM’s Tradeshow 2019!
Register Here
If you are interested in expanding a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030
 

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App Everywhere Awards B2B Apps Connected Car Mobile Apps Mobile Web Podcasting Push Notifications Radio Wearables

Recap of Small Talk with Mark Lee Interviewing our President Paul Jacobs

Recently, our very own Paul Jacobs was on Small Talk with Mark Lee. Small Talk comes from the Lee Group, MI LLC – Integrated Marketing Solutions. Lee helps companies develop branding and re-branding strategies to produce positive relationships with consumers, which bring measurable results. Lee was interested in jācapps and had the chance to see what our mobile app development company is all about.
After hearing the background about our company, Lee had a few questions about us. Let’s take a look at some of the key takeaways from the interview:
 

What is the biggest hesitation for a business when creating an app?

Paul responded that, “a lot of businesses have lack of knowledge about what mobile apps truly are. Our approach is to explain to our clients that you aren’t buying a piece of software – you are buying a mobile solution. It is important to find out what exactly the client needs, what problem they are having and work with them to create a solution. This is where you build trust with the clients and work with them as a consultant.”


Why does a business need an app?

Jacobs expands on the idea about smartphones are within everyone’s reach. “It is right in their purse or right in their pockets – everyone is carrying one. Therefore, the opportunity to be able to communicate to your consumers or business to business is huge.
Another key reason a business needs an app has to do with push messaging. If your user opts in to push messaging it allows the company to efficiently push messages out to those users. These messages can include sales, something that is new that your users need to check out, reminders, and so much more. Push notifications enhance two-way communication and is a powerful business tool.”


What criteria do I need to use to select a mobile app development company?

Paul says, “It is important that your company work with a developer who has full end-to-end for design, testing, new development ideas, etc. Someone who really understands everything, including getting the app into the app store.
You also want to consider the type of developers within that company. You want your developers to be flexible, treat you like a partner and not a client, and you want to be provided with case studies to see what their previous results have been.”


What is the process of creating an app?

Our process consists of four steps; discover, design, develop and deploy.
Discover – this is where your app takes shape. We draw inspiration from our conversations with you to brainstorm ideas and discuss the requirements needed for development.
Design – once a concept has been approved, we combine skills and strategy to make sure your apps look great and are easy to use. Our progress will be presented to you in the form of a specification document.
Develop – after you’ve approved the specification document, our in-house development team gets to work. This phase culminates with rigorous QA testing.
Deploy – we submit your apps to their respective stores! But we don’t stop there. We keep a lookout for issues and help you navigate new devices and OS versions as they become available.


What is the timeframe for app development?

The timeframe will differ from app to app but the average is from 10-12 weeks from beginning to end. Six to eight weeks of this time is for development. Additionally, our clients are able to download this app before the app goes live so they can tweak and test it before it is published. However, even when the app is finished it can still be adjusted.


Looking to 2019 and the next 5 years – what is the next big idea?

Jacobs explained that the next big idea is voice activated apps. “Right now you have to touch your screens for everything, but soon you will be able to talk to your phone. For example without hitting the app you can just say ‘play stream’ and your music will play.
Another thing that we have here at jācapps is called App Everywhere. Apps are not just on your phones, they are on connected cars, smart TVs, smart speakers, tablets, wearables – and soon there will be more apps created for these devices. Overall, apps are moving beyond just the mobile phone.”
To hear more of the interview with Mark Lee and Paul Jacobs – Listen to the interview here.
jācapps custom apps can support these efforts and so much more. If you are interested in creating a mobile presence to support your business, contact us at sales@jacapps.com or 248-353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!
In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”
An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.
App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.
When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?
Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.
Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!
We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!
If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Alexa Amazon Echo App Everywhere B2B Apps Connected Car Google Home Mobile Apps Smart Home Smart TVs Voice Commands

Tech 248 Recap & Key Takeaways

On Tuesday, July 31st we hosted our first in house event, partnering with Tech248! We offered networking and refreshments while our executives gave brief updates on 2018’s mobile trends.  We couldn’t be more excited to see over 80 local business people attend our first event!

In case you missed it… here’s a little recap of the presentations and their key takeaways!

Apps For Business

Our COO, Bob Kernen gave an incredible presentation about apps for business. Bob refers to apps as a dynamic business tool. “We tend to think of apps as consumers – apps are these little tools people use to get us through our day. In reality, they are the most valuable real estate a marketer can have, and most importantly… ALL companies can participate.”

An app is self-contained piece of software that is designed to serve a discreet function and work on a specific type or types of devices. It leverages the power of your smartphone or tablet, way beyond the ability of a mobile browser. Mobile apps can be designed to help facilitate instant communication with customers.

App features an include: 

  • Real-time updates on product availability
  • Ability to request a quote or place an order
  • Provide login, video, and PDF sessions for education
  • Host an ultra-categorized, user-friendly product catalogue
  • Connect users with particular departments or teams instantly
  • And more!

With that being said…“There’s an app for that!” Did you know 81% of American adults use a smartphone… and mobile usage has surpassed desktop usage!

Media Consumption Trends

Our President, Paul Jacobs, gave great insight about the Media Trends in 2018. Paul touches on the results from Techsurvey 2018.

  1. We can definitely see a generational shift when it comes to media, as shown survey results, we see millennials and boomers both have the highest population dealing with media consumption.
  2. Here is the 2018 media pyramid representing media consumption, devices used, and trends between millennials and boomers: 
  3. In 2018, Techsurvey proves that audio streaming is still on the rise, and is quite balanced between male and female consumers. If your business has audio content to put out there – keep doing it!
  4. Lastly, in-car audio provides many different sources for content. The AM/FM radio is still standard but audiobooks, podcasts, streaming providers, and XM satellite are all sources for content and advertising if your business is trying to reach consumers on the go.

Now how do we here at jācapps relate to that? jācapps App Everywhere® provides solutions that encourage communication across all devices. We incorporate your brand through mobile phones, the connected car, smart TVs, smart speakers, tablets, and wearables.

Smart Speaker Update

Our Director of Business Development, Sari Zalesin, gave a great presentation about smart speakers! If you don’t know already… Alexa dominates the smart speaker space! Looking at smart speaker owners, 75% own Amazon Alexa only, 19% own Google Home only, and 6% own both Amazon Alexa and Google Home.

When it comes to business, Amazon Alexa skills need a strategy behind them. Creating “skills” is easy, but voice is actually something much larger! Voice is actually a whole new user interface, and more and more devices will be controlled by the human voice. With that being said, consider your business and how you might interact with users through voice. What content do you want delivered, and to whom? Do you have news, announcements, or recurring content? Or are you focusing on set database questions and answers?

Amazon Alexa has skills for all different industries, some of the hot industry skills around the US include; Healthcare, Automotive, and Food & Beverage.

Here are some great examples from her presentation: 

  • Healthcare –
    • Carolinas HealthCare created an Alexa skill where consumers can simply ask “Alexa, what is the nearest Carolinas urgent care or hospital?”
  • Automotive –
    • Ford and FCA partnered with Amazon to connect their cars to Alexa voice control for commands relating to appointments, trip management, and engine starting.
  • Food & Beverage –
    • TGI Friday’s created a skill allowing fans to place orders and make reservations with Alexa voice technology.

Overall, smart speakers are here to stay! Every business needs a voice strategy!

Thank you to all of the attendees and we hope to see you at future events!

We would also love to thank Farmington Brewing Company and Plum Market for catering with the best refreshments! The beer and food were a hit…we look forward to working with both companies for future events!

If you are interest in us, the apps we’ve built, or a product of your own, contact us at sales@jacapps.com or (248) 353-9030

Categories
Connected Car Mobile Apps Smart Home Smart TVs

jācapps Continues to Grow Into the New Year

BINGHAM FARMS, MI – January 30, 2017 — As the mobile application space continues to grow, our team grows as well. We have recently brought in a few new employees to help strengthen our mobile solution abilities and reach beyond our current industry base. Dante Ciullo, Senior Android Developer, brings with him 20 years of software development and 5 years of mobile app development experience. Jacquelyn LaFrance, Marketing Manager, is on course to ramp up our Marketing efforts, define our mark in the business and attract diversity in the industry segments we pursue. Marty Watson, Business Development Manager, will help to expand our mobile solutions beyond the Detroit and media industries. We are very excited to have our newest employees on the jācapps team and anticipate valuable insights from each of them.

We’ve officially begun the expansion into the office space next door!

Along with our team expansion we are also in the process of expanding our office space! We have acquired the office space next door to house our Development and Production teams and give them space to grow their departments. This expansion would not be possible without the hard work put in by all of our employees, but our fantastic clients as well. Without you, none of this would have been possible.
We also want to highlight our entire team for their amazing volunteer work at the end of 2017. In honor of Thanksgiving, we adopted a family to provide them with a Thanksgiving dinner. To celebrate the holidays together, our team also volunteered for Project Remodel to help remodel the previous Durfee School in Detroit, which will open as the Community Innovation Center. We are so excited to watch our team grow and continue their work in the local community.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
Mobile Apps

Delivering News To Millennials, There's An App For That

By: Paul Jacobs
Great news for news stations! Mobile Apps Are the Gateway For News Stations to Reach Millennials.
All news stations – whether commercial or public – struggle to generate great ratings among the notoriously hard to reach Millennial generation.  There are many reasons for this, and a new study from Qualtrics on behalf of Localytics indicates the best way for news-formatted stations to reach Millennials is with a mobile app.
The survey focused on consumers who have news-oriented apps on their smartphone, and found that overall, one-third (36%) report usage of these apps has increased in the past year.  Among those people, increased use of news-oriented apps was highest among Millennials:

Apps for news stations are a perfect fit for these young consumers as 85% of respondents get news from their smartphones.   The study finds that three-fourths (75%)  will get news on their app when they receive a push notification about breaking news.  Clearly, this is a feature you want to have in your mobile app.
Finally, we want to draw your attention to an outstanding mobile app we created for WTOP in Washington DC.  This study also concluded that the most effective news apps provide some level of personalization which is a prominent feature in WTOP’s new app.  Check it out – we feel this app is “best in breed” and exemplifies what a great mobile app should be for a news radio station.
Download the WTOP app from iTunes here. It’s also available in the Google Play Market here.
You can read more about the study’s findings at:  http://info.localytics.com/blog/news-and-streaming-apps-survey-2018?utm_medium=email&utm_source=marketo&utm
Simply having an app isn’t enough.  Understanding how to make the app reach new listeners and increase engagement is key to maximize your investment in your mobile strategy. And solidifying your future with a younger audience is pretty important too.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
Mobile Apps

Delivering News To Millennials, There’s An App For That

By: Paul Jacobs

Great news for news stations! Mobile Apps Are the Gateway For News Stations to Reach Millennials.

All news stations – whether commercial or public – struggle to generate great ratings among the notoriously hard to reach Millennial generation.  There are many reasons for this, and a new study from Qualtrics on behalf of Localytics indicates the best way for news-formatted stations to reach Millennials is with a mobile app.

The survey focused on consumers who have news-oriented apps on their smartphone, and found that overall, one-third (36%) report usage of these apps has increased in the past year.  Among those people, increased use of news-oriented apps was highest among Millennials:

Apps for news stations are a perfect fit for these young consumers as 85% of respondents get news from their smartphones.   The study finds that three-fourths (75%)  will get news on their app when they receive a push notification about breaking news.  Clearly, this is a feature you want to have in your mobile app.

Finally, we want to draw your attention to an outstanding mobile app we created for WTOP in Washington DC.  This study also concluded that the most effective news apps provide some level of personalization which is a prominent feature in WTOP’s new app.  Check it out – we feel this app is “best in breed” and exemplifies what a great mobile app should be for a news radio station.

Download the WTOP app from iTunes here. It’s also available in the Google Play Market here.

You can read more about the study’s findings at:  http://info.localytics.com/blog/news-and-streaming-apps-survey-2018?utm_medium=email&utm_source=marketo&utm

Simply having an app isn’t enough.  Understanding how to make the app reach new listeners and increase engagement is key to maximize your investment in your mobile strategy. And solidifying your future with a younger audience is pretty important too.

To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
Connected Car Mobile Apps Smart Home Smart TVs

Reinventing Legacy Brands

By: Bob Kernen
Among all the enormous city state-sized displays, and scrappy start-up booths, one of the things that caught my eye at this year’s CES2018 in Las Vegas was the presence of brands that have been around for a long time, but are hardly associated the cutting edge.
From Blackberry and Kodak to Polaroid and Sylvania, they were all there, some in better shape than others. What was clear is that while there is undoubtedly value in a recognizable name, consumers’ associations with that name are what really matter, and changing those associations is really difficult.
Some of these brands are truly “legacy” and their products have changed little from their pre-digital heydays, others are playing the “retro” card, while a few have truly reinvented themselves.
Companies like RCA and Sylvania are largely in that first category. While their products may be modernized, upon closer inspection they are haven’t really changed that much. RCA showed off a number of pretty standard-looking TVs, and even a portable media player that had a slot for a DVD (kinda retro, right?). Sylvania still makes lightbulbs, they’ve just gotten a little “smart”-er.
The “shake it like a Polaroid picture” guys had a colorful, brightly lit display. And while it had a number of interesting digital elements, the center of attention was the old school polaroid camera, now dubbed the OneStep 2. The camera is still the same boxy shape as it’s been since the 1970s, and it still spits out your picture (on actual photographic paper) from the front. Polaroid has embraced its retro, analog past with gusto, and is trying to make it relevant to a whole new generation of Millennial and GenZ hipsters as the new (old) way of enjoying instant photography. And it just might work: if you use Instagram, you’ve probably noticed that their icon on your phone borrows heavily from the original Polaroid camera. How it ultimately works out for Polaroid is hard to say, but people at CES were definitely enjoying taking their pictures, albeit digitally, sitting on the giant Polaroid camera at the entrance to the booth.
Some of those legacy brands, however, have transformed themselves into something entirely new. Rand McNally, the map people for those of you old enough to remember, has completely changed their business. As printed maps have been almost universally replaced by Google Maps, Rand McNally has morphed their business into one that could be described as a “data” business. They use their massive store of mapping data to drive a number of new products, most of them targeted at a very specific audience segment: truckers and trucking companies. Among their products are digital driver logs, and purpose-built tablets for helping truckers turn any truck into a connected vehicle.
Also in this category is Blackberry. Even though they were arguably among the first smartphones to market, they were overwhelmed by the innovations that came from Apple and Android to the point that their handsets went from being ubiquitous to punchlines. Their devices may have faded in popularity, but at heart Blackberry was always a software company. Now their software operating system QNX has become a popular OS for a variety of embedded systems, including dashboards, where real time processing and high security are important. The “crackberry” may be extinct, but Blackberry has successfully transformed itself into a robust software company.
I was most surprised by the Kodak booth, where I found not a single role of film, but instead drones, solar panels and smart lightbulbs. All of these new products were found beneath the familiar red and yellow “K.” The company even made an announcement about a new crypto-currency (think Bitcoin). Not exactly the Kodak of the flashbulbs and film era. But as a company that has always relied on technology, Kodak was perfectly positioned to put its legions of scientists and engineers to work on new problems. It may be a smaller, more focused company, but Kodak is still in the game, in new games, and it’s got a real shot at redefining this century old brand.
All of these established brands prove that while brands can be durable, the technology world never stands still. Brands must work hard to constantly evolve and redefine themselves for consumers, lest they be consigned to the attic of nostalgia.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
Connected Car Mobile Apps Smart Home Smart TVs

CES 2018

Next week, jācapps will be at the Consumer Electronic Show 2018 in Las Vegas. CES 2018 is a must for anyone wanting a glimpse of the newest gadgets, toys, car tech and more. As you’d expect, AR (augmented reality) and VR (virtual reality) will be hot topics of conversation.
Smartphone technology, as always, will be at the center of much of the technology exhibited at the show. Smart speakers, the hot gift to give of this holiday season, and the voice control technology behind them will be another theme of the show.
Not only will we be exploring what the future of technology holds, our sister company, Jacobs Media, will be leading a select group of radio industry leaders on an exclusive tour of CES. We are looking forward to next week’s event and hope to see you there!
Our founder, Fred Jacobs, talked to the CEO of the Consumer Technology Association, Gary Shapiro, about this year’s show. Check that out here.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!