Mobile Apps

The Future of the Biometric Interface

It can be frustrating when you log onto your Facebook account and see that it has been hacked. Sure, you can go in and change your password, but who says that your account won’t be hacked again? It is safe to say that a good amount of people have run into similar situations (SONY, anyone?), so how do we fix this? How can we make sure our information is secure without the fear of having it happen to us again? 

Biometric interface technology analyzes human measurements and characteristics; therefore, we can use this new technology to replace usernames and passwords. This would result in your personal information, and even your business’ information remaining extremely secure. 

According to Juniper Research, Biometric Interface technology has a smaller market right now. It is predicted that in a few years the market will go from a million dollar company to a billion dollar company. Midsize Insider reveals that biometric interface technologies will not replace all touch commands, but it will improve security and create a better experience for mobile users.

Rather than having to remember a password, voice, facial, and even finger print recognition makes it easier for the user, and makes it equally as difficult for a potential hacker to access information.

Mobile Apps

Mobile Healthcare Apps Are Making It Big in 2015

As research has shown, mobile usage is climbing. From shopping to watching videos, using mobile has become the new normal in our society. It is so popular that hospitals and doctors offices are even getting in on the mobile movement.

Mobile healthcare applications can help you track your personal fitness, health records, prescriptions, and doctor’s appointments. According to the mHealth App Developer Economics 2014 report, there are about 100,000 health apps available for the two largest mobile platforms, Apple and Android. Android specifically has seen a considerable growth in applications listed under the ‘health and fitness’ and ‘medical’ sections on Google Play.

New technologies are being developed every day; according to Fox News, mobile-enabled diagnostic and screening tools will be launched in the coming year.

As wearable mobile devices evolve, we should also be seeing more around the clock monitoring. This would allow patients and their doctors to keep track of vitals and so much more.

Having a mobile healthcare app is convenient for both patients and healthcare workers. It saves time and is an extremely efficient way for a patient to keep track of what is going on with their health.

Check out some of the healthcare apps we have developed here! Do you currently use any healthcare or fitness apps?

Mobile Apps

Mobile Payment – Who Will Come out on Top?

More and more companies are deciding to jump on the mobile payment bandwagon. This new phenomenon is not only beneficial for companies, but also for consumers. Mobile payment makes transactions easy and fast, therefore making lines move faster and more efficiently. You also won't have to worry about fumbling around with your wallet! 

A research firm, Forrester, expects mobile payments to rise significantly in the coming years. This is not too surprising given the surge in mobile usage and the convenience mobile payment provides.

Now, competition between services is beginning to arise. Some retailers have decided to not use Apple Pay, but instead are launching their own mobile payment system entitled CurrentC which will allow companies to track customer data and lowers transaction costs. There is also a new type of payment in the works called FitPay, which uses wearable fitness bands. We will also be seeing  a Click to Collect payment method that will allow consumers to make a purchase online and pick it up at the store.  

When it comes to mobile payments, it will be interesting to see what companies decide to use. The competition is just going to become larger from here, but who will come out on top? 

Mobile Apps

How Technology Affects Media

According to the Buzzfeed Insights Report, social, mobile, and online video are three technologies that are drastically changing media. 

Social media usage has grown and will not stop growing any time soon. Instead of watching television, reading a newspaper, or even going directly to a company website, people are beginning to rely on social media to provide them with the latest news and entertainment. For instance, Buzzfeed articles and videos are shareable which is why they have been so successful through social media platforms. With the rise of social as well as mobile usage, it is paramount that content is compatible for these platforms. 

Mobile is becoming the dominent platform for social media usage, and will continue upward. Because of this, Buzzfeed is beginning to create content for mobile first, resulting in more traffic and more sharing. People aren't just reading more content on their mobile devices, but watching videos too. Watching video on mobile has surpassed watching video on desktop. The usage of online video is even surpassing television!

Buzzfeed has the right idea when it comes to being responsive to the trends of their users. Other businesses should follow in their footsteps and keep up with consumers. We should be seeing an even bigger shift in social, mobile, and online video as time goes on. 

Mobile Apps Mobile Web

Mobile Apps Vs. Mobile Web

Although app and mobile web usage is pretty much neck and neck, app usage seems to be creeping its way ahead.

As of right now, both app and mobile web coexist. There are still a good amount of people who use mobile web, but more and more companies are building custom applications for their brands, and it makes sense to do so. For instance, a custom app can be made compatible for a specific device, or multiple devices while web usage is more compatible on a desktop.

Expedia, a popular travel booking website, has invested in their app products and are using responsive web design which helps them make sure their app can be accessed on any device. This makes the experience a good one for clients.

For more information on mobile apps vs. mobile web, click here.

Mobile Apps

Mobile Usage is on the Rise…

…and it won't be slowing down anytime soon.

From basic observation, it is easy to see that the use of digital media has increased in the past few years, and usage is still steadily moving upward.

According to a report by eMarketer, American adults spend more time on digital media than watching television. What has really driven digital media usage upward is the use of mobile devices, and it will continue to do so. In April, it was predicted that US adults would spend 23.0% more time on mobile devices on average than in 2013!

Social networking has also increased in mobile, and has surpassed social network usage online. As mobile will continue to grow exponentially, you will definitely want to make sure your company has a mobile strategy in place.

Mobile Apps

Mobile Stocking Stuffers!

The holidays are a crucial time for mobile. So many people purchase new devices that the week after Christmas has become known as one of the biggest weeks of the year for the iPhone and Android App stores. So you should make sure your app is ready.

Here are some ways to make it a Happy Holiday for your station:

• Promote your app on-air! Have your production and air teams create clever ways of reminding your audience that they can listen and interact with you wherever they go. So if they’re headed “over the river and through the woods” for the holiday, you can go along.

• Let your audience create content for you by sending you an audio Christmas card. If you have one of our apps, look for the “Open Mic” feature which can let your audience record and send you audio messages right from the app.

• Don’t forget to promote your events and special programs on your app. With a simple graphic panel, you can remind listeners about programming, station charity events and other things relevant to the holiday season.

• Give your listeners an on-demand Christmas present. A special podcast, or re-broadcast something fun from the archives. Almost any audio content can be packaged as a podcast and delivered to your audience through the app.

So take advantage of all those new Galaxies and iPhones coming out of your listeners’ stockings by adding something of your own for them. MUCH better than a lump of coal.

Mobile Apps

The Power of Paper

Disposable battery packs are not a new concept, but this battery pack – the Mini Power, is of a different breed.

Most external battery packs are built with lithium ion, while the Mini Power is built with paper. That’s right, a PAPER battery! Unlike a regular external battery, it is small in size, light weight, easy to recycle, and cannot over heat! 

It is just a concept for the time being, but hopefully we will see this eco-friendly product up on the shelves in the near future!

Alexa Amazon Echo Mobile Apps Smart Home

Is There an Echo in Here?

Amazon has recently come out with a new product titled the Amazon Echo, and it is definitely creating a buzz!

So what is this Amazon Echo, and what does it do? For starters, it is voice controlled and it is always on. You can ask for music, weather, news, or for any kind of information.

The coolest feature is that you can use the Bluetooth to sync to any music service or app you want, plus it works for iPhone and Android!

Click here to learn about this new, innovative product.


3 Dos and 3 Don’ts for Your Mobile Strategy

If your station has joined the mobile revolution, congratulations. Your brand is now part of the biggest, most transformative technology trend in the world since TV. But just because you have an app doesn’t mean the work is done. Here are some things you should do (and not do) to make sure your mobile strategy succeeds.

Do have a mobile strategy. Depending on your station, it’s location, format and other considerations, your strategy for mobile will be different. It is important to keep all of these things in mind as you develop your plans. Is your goal to engage your audience socially? Or are you looking for mobile to help boost your station’s reach into areas where maybe your signal isn’t so strong? Is it a channel for delivering additional on-demand content? These are all things you should think hard about. Mobile is the most intimate and literally portable way to connect with your audience. So think about your goals and construct your app and your strategy accordingly.

Do think beyond the stream. Some stations get so caught up in putting their stream onto mobile apps that they forget all the great things that mobile can do to support their brand. The majority of your listeners are interacting socially on their mobile devices, so you should consider that, as well.  Mobile is also a great place to promote what your station is doing, both on-air and in the community. And don’t forget about on-demand content. Podcasts, newsfeeds and calendars are great ways to get your audience coming back to your app over and over again.

Do be everywhere.  While your branded mobile app is your most important digital conduit to your listeners, you need to put your brand everywhere they are. That includes making sure your streams are included on TuneIn and IHeartMedia. Even though you’re dropped in with hundreds of other stations, it’s still important to have that exposure. A TuneIn listener who falls in love with your station on that app, is more likely to make the jump to your branded app.

Don’t “set it and forget it.” This may be fine for the Ronco Rotisserie Grill, but it doesn’t work for your mobile app. An app that never updates its promotional elements, or its social feed, becomes nothing more than a stream, and the impression is that there’s nothing going on. However, if your app’s content changes and updates frequently, it is a must-see place for your listeners to interact with (and probably listen to) your brand. Remember that mobile is the one platform that’s in your listener’s pocket or purse all the time. Encourage them to call you, email you, and interact with you on your social platforms. Whenever you ask for interaction – a call, a contest entry, etc. – be sure to remind the listener that the easiest way to do it is on your station’s mobile app.

Don’t commit “ad crimes” you wouldn’t on another platform. Mobile provides lots of great ways to drive revenue and create new inventory. But it also creates opportunities to abuse your user with intrusive, poor-quality ads. A few pennies for a lousy network banner probably aren’t worth the annoyance they cause your audience – and they make your app look bad, too.  Look for great sponsorship opportunities that deliver value to your client and make sense to your user.

Don’t stop promoting your app. So often we hear from stations that say, “my app downloads have gone flat.” I always ask, “How are you promoting it?” And too often the response is silence. Help your users make a habit of listening on their mobile device. Do great, creative promos to remind your users of all the ways that your app helps them enjoy their favorite station. And don’t just do a campaign at launch. Do it regularly and keep reminding them of this great new way for them to get the good stuff.

Get in the habit of thinking mobile first. Making mobile work for your brand means keeping it front of mind in everything you do.  It’s probably the most important media and communications platform ever invented, and certainly the fastest growing. It shouldn’t be an afterthought for your station.