jācapps sister company, Jacobs Media, and the organizers of the Podcast Movement conference announced an expansion of their relationship. For the 2018 convention this July in Philadelphia, Jacobs Media will be developing 9 sessions over two days targeted at members of the radio industry, doubling the agenda from the 2017 event, which drew close to 200 attendees.
“Broadcasters Meet Podcasters” Comes To Philadelphia In July
“’Broadcasters Meet Podcasters’ debuted last year with a one-day slot, but the interest was so strong from the radio industry, we wanted to take it up a level,” company President Fred Jacobs announced. “Podcasting represents a tremendous opportunity for the radio industry to expand its content delivery and brands, and Podcast Movement is the best forum to learn about the space and where it’s going.”
Podcast Movement’s Co-Founder/Organizer, Dan Franks, recognizes the important relationship between broadcasting and podcasting, remarking, “We expect the turnout to this year’s event to be the largest yet, due in part to the increased presence of the broadcast professionals. We can’t wait to see even more new faces in 2018.” Last year, broadcast execs representing Hubbard, Beasley, Cox, Entercom, Emmis, Bonneville, and other key radio groups were in attendance.
The 2018 Podcast Movement will take place in Philadelphia, July 23-26, at the Downtown Philadelphia Marriott. For more information, and a discount code for the conference, contact Paul Jacobs at Paul@JacobsMedia.com or click here.
If you need a refresher on Podcast listeners and how they intertwine with radio listeners, check out this infographic and the results from last years’ TechSurvey results.
About jācapps: Mobile apps provide versatile solutions for businesses and consumers alike. jācapps has developed over 1000 apps throughout 10 years in the industry. The company’s work goes far beyond smartphones to deliver your message through connected cars, tablets, smart speakers, smart TVs, streaming devices, wearables, through web applications and whatever comes next. jācapps’ App Everywhere® suite allows clients to utilize apps in unique ways, as mobile is put to work for businesses and consumers throughout the technology sphere.
For more information please contact Jacquelyn LaFrance at jacky@jacapps.com
Month: February 2018
BINGHAM FARMS, MI – January 30, 2017 — As the mobile application space continues to grow, our team grows as well. We have recently brought in a few new employees to help strengthen our mobile solution abilities and reach beyond our current industry base. Dante Ciullo, Senior Android Developer, brings with him 20 years of software development and 5 years of mobile app development experience. Jacquelyn LaFrance, Marketing Manager, is on course to ramp up our Marketing efforts, define our mark in the business and attract diversity in the industry segments we pursue. Marty Watson, Business Development Manager, will help to expand our mobile solutions beyond the Detroit and media industries. We are very excited to have our newest employees on the jācapps team and anticipate valuable insights from each of them.
Along with our team expansion we are also in the process of expanding our office space! We have acquired the office space next door to house our Development and Production teams and give them space to grow their departments. This expansion would not be possible without the hard work put in by all of our employees, but our fantastic clients as well. Without you, none of this would have been possible.
We also want to highlight our entire team for their amazing volunteer work at the end of 2017. In honor of Thanksgiving, we adopted a family to provide them with a Thanksgiving dinner. To celebrate the holidays together, our team also volunteered for Project Remodel to help remodel the previous Durfee School in Detroit, which will open as the Community Innovation Center. We are so excited to watch our team grow and continue their work in the local community.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!
By: Paul Jacobs
Great news for news stations! Mobile Apps Are the Gateway For News Stations to Reach Millennials.
All news stations – whether commercial or public – struggle to generate great ratings among the notoriously hard to reach Millennial generation. There are many reasons for this, and a new study from Qualtrics on behalf of Localytics indicates the best way for news-formatted stations to reach Millennials is with a mobile app.
The survey focused on consumers who have news-oriented apps on their smartphone, and found that overall, one-third (36%) report usage of these apps has increased in the past year. Among those people, increased use of news-oriented apps was highest among Millennials:
Apps for news stations are a perfect fit for these young consumers as 85% of respondents get news from their smartphones. The study finds that three-fourths (75%) will get news on their app when they receive a push notification about breaking news. Clearly, this is a feature you want to have in your mobile app.
Finally, we want to draw your attention to an outstanding mobile app we created for WTOP in Washington DC. This study also concluded that the most effective news apps provide some level of personalization which is a prominent feature in WTOP’s new app. Check it out – we feel this app is “best in breed” and exemplifies what a great mobile app should be for a news radio station.
Download the WTOP app from iTunes here. It’s also available in the Google Play Market here.
You can read more about the study’s findings at: http://info.localytics.com/blog/news-and-streaming-apps-survey-2018?utm_medium=email&utm_source=marketo&utm
Simply having an app isn’t enough. Understanding how to make the app reach new listeners and increase engagement is key to maximize your investment in your mobile strategy. And solidifying your future with a younger audience is pretty important too.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!
By: Paul Jacobs
Great news for news stations! Mobile Apps Are the Gateway For News Stations to Reach Millennials.
All news stations – whether commercial or public – struggle to generate great ratings among the notoriously hard to reach Millennial generation. There are many reasons for this, and a new study from Qualtrics on behalf of Localytics indicates the best way for news-formatted stations to reach Millennials is with a mobile app.
The survey focused on consumers who have news-oriented apps on their smartphone, and found that overall, one-third (36%) report usage of these apps has increased in the past year. Among those people, increased use of news-oriented apps was highest among Millennials:
Apps for news stations are a perfect fit for these young consumers as 85% of respondents get news from their smartphones. The study finds that three-fourths (75%) will get news on their app when they receive a push notification about breaking news. Clearly, this is a feature you want to have in your mobile app.
Finally, we want to draw your attention to an outstanding mobile app we created for WTOP in Washington DC. This study also concluded that the most effective news apps provide some level of personalization which is a prominent feature in WTOP’s new app. Check it out – we feel this app is “best in breed” and exemplifies what a great mobile app should be for a news radio station.
Download the WTOP app from iTunes here. It’s also available in the Google Play Market here.
You can read more about the study’s findings at: http://info.localytics.com/blog/news-and-streaming-apps-survey-2018?utm_medium=email&utm_source=marketo&utm
Simply having an app isn’t enough. Understanding how to make the app reach new listeners and increase engagement is key to maximize your investment in your mobile strategy. And solidifying your future with a younger audience is pretty important too.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!