Mobile Apps Podcasting

Podcasting Can Help Your Brand Grow, Here’s How

Having a podcast has the potential to introduce your brand to new people as well as engage your current audience in new ways.

By: Vince Kattoula

There seems to be a podcast for just about every interest out there. With the right content and an effective strategy, a podcast can help grow your brand and even capture new leads. To stay relevant, and to maintain your place as one of the 27 apps that smartphone owners use on average, podcasting should definitely be a part of your content and marketing mix.

Building meaningful relationships with consumers takes effort. As you work to move customers down the sales “funnel,” podcasts can be a great tool to complement your efforts. Through a podcast, you can connect with your audience on a personal level, inform them about subjects relevant to them and their decision about using your product or service, and speak directly to their interests. It’s an awesome platform to keep up with your brand for a busy professional who’s always on-the-go.

Blogs are a great way to get your message across to your target audience. But, unlike podcasts, they cannot be consumed while driving or while doing other activities, like exercising or cleaning the house. Thanks to the ease with which people can listen to them on their mobile devices, podcasts can attract people who are not as interested (or don’t have the time) in consuming written content. Having a podcast available to share with your audience during whatever activity they may be doing increases your chance of engaging with them further, as well as introducing new people to your brand.

If you’re currently involved with podcasting, or looking to get involved, make sure to check out the largest gathering of podcasters in the world at Podcast Movement. This year, it takes place in Anaheim, CA from August 23-25. And, if you work in/around radio and would like $100 off your Podcast Movement registration, our sister company, Jacobs Media, was nice enough to provide a discount code. Use JACOBS100 for the $100 discount when you register here.

Podcast Movement 2017: Broadcasters Meet Podcasters

One of the best things about the apps we build here at jācapps is the podcasting feature. It is second only to the stream in popularity. Click here to get even more of an understanding of how podcasting can help your brand. You can also reach out to us at 248-353-9030 or

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