Uber announced Monday that it has partnered with online radio station Pandora to offer a new feature within its Uber Partner app: ad-free internet radio. This feature allows drivers in the United States, Australia and New Zealand to play music from their favorite Pandora stations, for free and without advertisements (until 12/28/2016). The company plans to start rolling out this feature as early as this week.
Drivers for Uber should view this as a positive change since it puts the control back in their hands. To qualify, you must be an active driver-partner in the US, Australia, or New Zealand. This feature is currently only available to drivers. According to the company’s website, a music experience for riders is coming soon.
For Pandora, as monthly listeners slowly decline, this new feature will provide a way to keep interest in the service up in the months ahead. The company will retain data about the music drivers listen to during trips.
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