YouTube announced that it will bring live streaming right to its mobile app. The Alphabet (Google) owned company has released a few screenshots of what live streaming on the app will look like, which can be viewed here and here. Users will have the choice of making their stream public or not. Also, they will have the option of whether or not to utilize the chat feature while live streaming.
Similar to Periscope, from rival Twitter, the interface provides a full screen for whatever it is the user is streaming. The company indicates that live streaming will have all the regular features of standard videos, including search, recommendations and playlists. YouTube claims their live streaming feature will be “faster and more reliable than anything out there.”
What’s interesting is that the company has been live streaming on computers since 2011, so they have more experience with it than Facebook or Periscope. Just this year, YouTube became the first to ever broadcast a 360-degree live stream during Coachella. As of right now, only a select few partners will have the ability to live stream from the YouTube app. With no official date set, the company has stated that a wide rollout will take place soon. Looks like we will have to wait and see.
To read more about the new chapter in YouTube’s live stream, click here.
To learn more about promoting your app or your mobile strategy contact us at 248-353-9030 or email email@example.com.