Uber announced Monday that it has partnered with online radio station Pandora to offer a new feature within its Uber Partner app: ad-free internet radio. This feature allows drivers in the United States, Australia and New Zealand to play music from their favorite Pandora stations, for free and without advertisements (until 12/28/2016). The company plans to start rolling out this feature as early as this week.
Drivers for Uber should view this as a positive change since it puts the control back in their hands. To qualify, you must be an active driver-partner in the US, Australia, or New Zealand. This feature is currently only available to drivers. According to the company’s website, a music experience for riders is coming soon.
For Pandora, as monthly listeners slowly decline, this new feature will provide a way to keep interest in the service up in the months ahead. The company will retain data about the music drivers listen to during trips.
This deal is in addition to an earlier deal between Uber and Spotify. To read more about the Uber-Pandora partnership, click here.
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