Mobile Apps

Why Your Mobile Strategy Is Not Good Enough

By: Vince Kattoula

We have come to a point where in order to build solid, profitable relationships with clients, a strong mobile strategy is no longer optional, but a requirement. Most consumers now expect a useful, easy and fully customized experience when it comes to mobile.  Unfortunately, their expectations are not being met.

Josh Todd, Chief Marketing Officer for Localytics, took a step back and decided to analyze various reasons why most organization’s current mobile strategy does not work.  He found that half of consumers trust their mobile operators and brands less than they did just three years ago.  He also realized that 25 percent of apps are only used once, and over time, that percentage only gets worse.

What this means is simple: consumers value their mobile phones and they want apps that are personalized and relevant to them.  Otherwise, they will move on to the next best thing.  What this means for you is that you need to focus first on the end user.  What do they need from you and what do you have to offer them?  When thinking about your apps, think about your consumer.

Here at jacapps it is all about the end user and that is why we work to understand your consumer.  Our apps are fully customizable and we will always support what we sell.

Click here to read more about Todd’s six signs that prove businesses are in a mobile engagement crisis.

We’re happy to help you find the mobile intersection of your brand and your consumer.  If you want input on your mobile strategy, or want to learn more about monetizing your mobile assets contact Beth Ayers or Bob Kernen at 248-353-9030, or email

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