Mobile Apps

Is Your Digital Strategy in Place?

As digital technologies continue to transform the economy, many companies are finding themselves at the intersection of “digital” and “disruption.”  Several of these companies have had business models in place that have worked for years… until now.  As technology has grown throughout the years, so has its impact.

According to an annual survey conducted by Russell Reynolds Associates, the most disrupted organizations were B2C, with media being the most disrupted.  This is a critical time for businesses to understand where they are headed, and what they can do to lessen the impact of disruption.  The graphic below illustrates the percentage of executives who anticipate moderate or massive digital disruption in the next 12 months.

What this means for the media industry is that sooner or later you will be faced with this question: Do you have the right digital strategy?  And, how can you tear down the silos that keep you from realizing the potential impact of new digital technologies?

Click here to read more about Rhys Grossman’s three levers organizations can pull to keep pace.

If you want input on your digital strategy, or want to learn more about monetizing your mobile assets contact Beth Ayers or Bob Kernen at 248-353-9030, or email

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