Every year, our sister company, Jacobs Media, presents Techsurvey, the radio broadcasting industry’s largest online survey. Now, in its thirteenth year and with over 50,000 respondents, it identifies key consumer trends in the mobile, social, and connected car spaces. Techsurvey has helped radio stations better understand their brand and, more importantly, their audiences in a world where technology changes quickly. Podcasting has been central to Techsurvey the past several years. We asked respondents about their preferred podcast listening device. The responses say a lot about which piece of technology is (literally) closest to their hearts:
- 51% of respondents prefer to listen to podcasts on their smartphone.
- 30% reported that they listen to podcasts on their desktop/laptop.
- 11% enjoy listening on their tablet.
- 6% prefer listing on their in-car audio system.
- 3% prefer to listen on their in-home audio system.
The number of active podcasts and their audiences continues to grow. Effectively reaching these listeners allows radio stations to grow their audience and spread the word about their station.
We will be attending the Podcast Movement in Anaheim, CA from August 23-25 and provide highlights of the event next week. And, if you work in/around radio and would like $100 off your Podcast Movement registration, our sister company, Jacobs Media, was nice enough to provide a discount code. Use JACOBS100 for the $100 discount when you register here.