By: Vince Kattoula
Apple proves once again that it’s all about the end user. According to their website, since September 7 the company has been “removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.” The reason: to improve the customer experience. So, as we advance through the month of October and inch closer to Halloween, we have one question for you:
Is Your App a Zombie?
We’ve seen apps that fall short of customers’ expectations. Many of these apps have not been supported with compatibility updates for a long time, leaving behind a less-than-desirable user experience, especially as new technology surrounding mobile continues to emerge. Our Monthly Maintenance Plan (MMP) is the solution to this problem. Your brand shouldn’t have to worry every time there’s an update to iOS or Android. The MMP is an effective way for us to keep your app updated so that you can continue to provide your audience with great content and avoid any interruptions.
In order to remain in the App Store and attract new users, Apple has stressed that it is crucial for publishers to update their apps. There is a silver lining, however: the company is giving zombie publishers 30 days (after receiving notice) to release an updated version of their app before completely removing it from the store. That’s more than enough time to reach out to us before it’s too late. And if you’re updating your app, there’s no better time to consider your brand’s mobile strategy… And we can help!
So, if you've been waiting to upgrade your app, there's never been a better time to do it. Give us a call at 248-353-9030 or email us at firstname.lastname@example.org for a free consultation.