Mobile Apps

Apple’s “Planet of the Apps” is Actually Happening

By: Vince Kattoula

Apple on Sunday celebrated its App Store’s eighth birthday. While we didn’t know what to expect at the time, we now know one thing – Apps are here, and they’re here to stay!

We learned a few months ago that Apple has been working on an unscripted television show that revolves around mobile apps, specifically app developers. Recording artist and record producer has teamed up with executive producers Ben Silverman and Howard Owens to finally make this a reality. This is the first time that the Cupertino-based tech giant has moved forward with a full-blown series of original content.

The purpose of the show is to discuss with app developers, who have the vision to shape the future, how they can solve real problems and inspire change within our daily lives. Participation in the show is limited to 100 of the world’s most talented app creators. According to the company’s website, Planet of the Apps isn’t just a show, it’s a launch pad and accelerator for exceptional developers. Members of the show will get a chance to receive:

  • Mentorship: Hands-on guidance from some of the world’s best experts in tech and entertainment.
  • Funding: Those who make it to the final round will meet with top-tier VCs investing up to $10m over the course of the season.
  • Marketing and Promotion: Featured placement in the App Store at the end of the show. Also, the potential to reach millions of viewers around the world on Apple platforms.

Online applications are being accepted now through Friday, August 26. A page on the show’s website states that Planet of the Apps will be visiting the tech hubs of San Francisco, Los Angeles, New York, and Austin. The inaugural season will take place in Los Angeles and film over a non-consecutive period from late 2016 to early 2017.

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