Last week marked the debut of SonicAi – our new joint venture that develops “skills” for voice command devices – or “smart speakers” as they’re sometimes called.
We partnered with Steve Goldstein, Founder/CEO of Amplifi Media, to bring SonicAi, or SAi (“say”) for short, to life. The company’s focus is on designing and creating spoken word software for devices like Amazon Echo, or “Alexa,” as well as Google Home. These gadgets are showing up in more and more homes, offices, and other spaces every day.
From time-shifted audio like podcasts to featuring key station content that can be easily accessed and shared, our vision is to use the power of spoken voice commands to enhance the radio experience.
Jacobs Media, our sister company, has been tracking ownership of “smart speakers” in Techsurvey 13 and found that 11% of homes have one. And they’ve found that listeners who love formats that range from Alternative to AC to Sports Talk are grabbing up these devices in nearly equal numbers, indicating their mass appeal. In fact, Gartner predicts that 75% of U.S. homes will have one by 2020, and 20% will have two.
What this means for your station is that you need to engage with your audience beyond their phone, tablet, and even their car. You need to follow them wherever they may be. This means offering them apps everywhere, or App Everywhere® as we like to say. Furthermore, you need to make it easier for them to access your content. And what better way than using their own voice? Matt Hartman suggests that voice provides the lowest friction between consumers and them getting what they want, which is what makes offering your listeners these “skills” for voice command devices so important.
Check out this video to learn more about what SonicAi is all about:
To learn even more, click here.