Month: November 2017

Categories
Podcasting Radio Techsurvey

Techsurvey13: 7 Takeaways Regarding Podcast Listening

connected car

Every year, our sister company, Jacobs Media, hosts their Techsurvey, the radio broadcasting industry’s largest online survey. Now, in its thirteenth year and with over 50,000 respondents, it allows them to identify key trends in the mobile, social, and connected car spaces. Techsurvey has been quoted throughout the media world by companies such as CNN, The New York Times, and eMarketer.
Techsurvey helps radio stations better understand their brand and, more importantly, their audiences in a world where technology changes quickly. One of the insights this survey provides is what role podcasting plays for radio stations.

We’d like to share with you some of the key takeaways about how radio listeners consume podcasts:

  • 21% of respondents listen to podcasts on a weekly basis or more. Furthermore, weekly or more podcast listening is the highest with Millennials at 33%.
  • 18% said they listen to 3-5 podcasts per week and 12% listen to 6 or more.
  • 45% hang around the house when they’re listening to podcasts and 37% said they are driving when listening. Additionally, 36% of those who were surveyed listen to podcasts while at work.
  • 51% of podcast listeners prefer to listen on their smartphone while 30% prefer their desktop/laptop.
  • 45% of respondents prefer music as their main podcast category, followed by radio shows that aired at 39%.
  • 38% of those surveyed use a web browser to listen to podcasts and 37% use the iTunes/Apple podcast app.
  • 16% of radio listeners said they’re listening to less radio due to podcasts with Millennials totaling 24%.

Take a look at jācapps Podcast Listening in 2017 Infographic below:

jācapps Podcast Listening in 2017 Infographic

 
So, what’s the best way of delivering podcasts and other on-demand content to your audience? Clearly, it’s with a mobile app. With Apple and Google getting involved in the connected car ecosystem, and more than a third of respondents driving while listening, the car is an important place for your brand to deliver its content.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
B2B Apps

Apps aren’t always obvious

One of the things we’ve learned over the past nine years we’ve been doing mobile applications is that there are an almost infinite number of ways mobile can improve a business.

When Stoneco of Michigan came to us, we weren’t sure how a large hauler of aggregate would use mobile. Stoneco realized they needed a more efficient way to communicate available inventory to its on-site and on-the-road customers. They were also unable to effectively communicate extended hours and other schedule changes to their broad customer base. In addition to this, Stoneco was looking to streamline quote, quality control, and order requests.

The app we built them is designed to help facilitate instant communication with Stoneco’s customers. Using the app, customers can:

  • Receive real time updates on product availability
  • Request a quote
  • Place an order
  • Set up delivery for an existing order
  • Contact sales
  • Contact dispatch
  • Contact quality control
  • View hours of operation at each site
  • View available products by location

Stoneco’s initial launch has seen all their top customers downloading and utilizing the application. Their current download count of 200 users may seem small. But because it’s the right 200 users, the app has delivered huge benefits for Stoneco’s business. And now that customers are in the habit the utilization is only expected to climb as their customers head into the 2018 construction season.

“Stoneco needed a smartphone app that could deliver real time updates to a wide range of customers and provide a streamlined way to receive requests from those customers. jācapps provided the complete solution to our needs and continues to exceed all our expectations in a professional, timely manner.” – Paul Cuthbert, Sales Manager, Stoneco of MI

It’s important for businesses to think innovatively about how mobile can help them. Unique uses of mobile we’ve executed include reaching consumers directly, or connecting business to business customers, or even apps that facilitate communications among a business’ staff. Whatever the need, we can help you figure out the right application.

To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!

Categories
B2B Apps

Apps aren't always obvious

One of the things we’ve learned over the past nine years we’ve been doing mobile applications is that there are an almost infinite number of ways mobile can improve a business.
When Stoneco of Michigan came to us, we weren’t sure how a large hauler of aggregate would use mobile. Stoneco realized they needed a more efficient way to communicate available inventory to its on-site and on-the-road customers. They were also unable to effectively communicate extended hours and other schedule changes to their broad customer base. In addition to this, Stoneco was looking to streamline quote, quality control, and order requests.
The app we built them is designed to help facilitate instant communication with Stoneco’s customers. Using the app, customers can:

  • Receive real time updates on product availability
  • Request a quote
  • Place an order
  • Set up delivery for an existing order
  • Contact sales
  • Contact dispatch
  • Contact quality control
  • View hours of operation at each site
  • View available products by location

Stoneco’s initial launch has seen all their top customers downloading and utilizing the application. Their current download count of 200 users may seem small. But because it’s the right 200 users, the app has delivered huge benefits for Stoneco’s business. And now that customers are in the habit the utilization is only expected to climb as their customers head into the 2018 construction season.
“Stoneco needed a smartphone app that could deliver real time updates to a wide range of customers and provide a streamlined way to receive requests from those customers. jācapps provided the complete solution to our needs and continues to exceed all our expectations in a professional, timely manner.” – Paul Cuthbert, Sales Manager, Stoneco of MI
It’s important for businesses to think innovatively about how mobile can help them. Unique uses of mobile we’ve executed include reaching consumers directly, or connecting business to business customers, or even apps that facilitate communications among a business’ staff. Whatever the need, we can help you figure out the right application.
To learn more about how mobile apps can benefit your business, reach out to us at 248-353-9030 or marketing@jacapps.com we love talking mobile!