Month: September 2017

Categories
App Everywhere Mobile Apps

Users Now Spend More than 2 Hours per Day with Mobile Apps

functions of a smartphone at hand

Users are spending more time in apps than ever before. In fact, a recent report from App Annie shows that users in the US averaged more than two hours and 15 minutes per day using apps. This amounts to over one month out of the entire year. In 2015, this number was below two hours – further proving the dominance of mobile apps and their ability to keep users engaged.
app everywhere mobile apps
If that doesn’t convince you of the sheer dominance apps have assumed, consider this. People use about 10 different apps every day, making them part of their daily habit – like brushing their teeth or eating dinner. This is because users rely on apps from many different categories, and with different tempos, from daily to weekly to even monthly. Some of the largest categories by average apps used are utilities and tools, productivity, social networking, and communication.
app everywhere mobile apps
It’s easy to understand why those categories lead the way. People want to get their tasks done conveniently and efficiently, and they also want to stay connected with their family and friends. From paying bills and checking account balances while in line at the coffee shop to catching up with friends who live in another state, mobile apps allow them to do just that.
At jācapps, we understand that mobile users are, indeed, mobile. People use apps on the treadmill at the gym, in the car on their way to and from work, in the supermarket, and even in their homes with devices like Amazon Echo and Google Home. From tablets, wearables, smart TVs, connected cars, and smart homes, apps are literally everywhere we go – and there’s no signs of slowing down.
That’s the reason why we stand behind our App Everywhere® strategy. With so much time being spent with apps, connecting with your audience wherever they are is essential to maintaining and growing your brand. Focusing on the end user and putting them first will help your app become a part of their daily lifestyle. To capture mobile users where they spend most of their time, you should think about how your brand can go one step beyond the competition and improve the customer experience.
If you’d like our expert input on your mobile strategy, click here to contact us today. You can also call 248-353-9030 or email sales@jacapps.com to set up some time to talk.

Categories
Podcasting Uncategorized

10 apps that you should be using during an emergency

Are You Ready sign against a stormy background with lightning and copy space. Dirty and angled sign adds to the drama.

Whether it be scrolling through social media posts, catching up on the latest news or hash tagging trending topics, we are constantly connected to our smartphones. However, lately the role of our mobile devices has taken on more urgency – like when an emergency or natural disaster strikes, most recently hurricanes Harvey, Irma and now, maybe, Maria.

Here are 10 apps that you should be using during an emergency:

  1. Medical ID – Android and iPhone

You can now access a Medical ID from the Emergency Call screen on your smartphone. This ID can be created in your pre-installed Health app and customized with name, birthdate, allergies, medications, emergency contacts, height, weight, blood type and organ donor information.

  1. ICE Standard app – Android and iPhone

This free app acts as a detailed medical card with the ability to add a color-coded medical status to show your medical status (high risk, medium risk, or good to go status). Police, EMS, FEMA and ER staff can access your medical information on the lock screen of your smartphone.

  1. Family Locator app – Android and iPhone

In case of an emergency you need your family to know that you’re safe. The Family Locator app shares your location to your personalized “circle” so they can access your location at any time. For someone traveling abroad or in an unfamiliar place, send arrival and departure locations to your circle.

  1. Red Panic Button app – Android and iPhone

A preset, personalized emergency message can be sent through email, text or social media to an emergency contact with the Red Panic Button app. The contact will also be sent your location once the button is pressed.

  1. SafeTrek app – Android and iPhone

Similar to Red Panic Button app, SafeTrek is a button that you hold down on your screen and let go once you’ve reached a safe place. If the deactivation pin is not entered within 10 seconds of releasing the button, police will be contacted and sent your location.

  1. SirenGPS app – Android and iPhone

Accesses your location and forwards it to police, paramedics or firefighters, depending on which button is pressed. A profile with your personal and medical information can be sent to emergency responders along with your location.

  1. Bugle app – iPhone only

Another useful location-tracking app that sends free alerts to an emergency contact. Utilize this app by creating an activity log, check-in time and destination that is sent to your emergency contact if you fail to log in.

  1. Guardly Mobile app – Android and iPhone

This app is ideal for companies and organizations in need of a mass alert system. Alerts can be sent to employees if there is an office crisis such as a safety hazard, fire alert, maintenance, harassment or theft.

  1. Disaster Alert – Android and iPhone

This app goes further than a local weather report by alerting you of “active hazards” happening around the world. Users receive notifications about natural disasters such as storms, volcanos, wildfire, earthquakes, floods and drought.

  1. Kitestring

If you or your loved ones do not have access to a smartphone, the Kitestring service can be used on any phone to alert others of your location through text. Like Bugle, it notifies your friends and family about your whereabouts if you do not respond to its check-in texts, but provides access to anyone without a smartphone. This service can be accessed through the Kitestring website.
As always, we’ve love to talk mobile with you. Click here to set up a conversation about your brand’s mobile strategy. You can also give us a call at 248-353-9030 or shoot us an email.

Categories
Podcasting Uncategorized

Key Takeaways From Podcast Movement

jācapps recently headed out to the Podcast Movement event held in Anaheim, CA to join the 2,000 professional and aspiring podcasters interested in the flourishing world of podcasting. The focus of discussion revolved around the evolving landscape of audio content and included discussions of technology, content and monetization. Attendees were hopeful and excited about the future of audio.  This included radio pros exploring the opportunities presented by this up-and-coming medium to podcasters eager to turn their enthusiasm into unique content. The event was infused with tremendous energy and the revolutionary spirit of people working to transform the world of audio content.

Jacobs Media digital dot connector, Seth Resler, discussing radio’s complicated relationship with podcasting at Podcast Movement 2017.

jācapps co-founder, Fred Jacobs, reported directly from Podcast Movement on his JacoBlog. Check out “Ten Takeaways from Podcast Movement” by KSWD Program Director Dave Beasing, and also Seth Resler’s “The Hidden Rock Stars of the Podcasting Movement.”
jācapps can get your podcast, or your station’s podcasts into the palm of your audience’s hands. Click here to reach out to us today. You can also give us a call at 248-353-9030 or email sales@jacapps.com to learn how mobilizing your podcast can build your brand.