Month: December 2016

As we advance through the holiday season and toward the new year, we can’t help but think about all we are grateful for and look forward to what 2017 has in store for us.

Thank you to our clients for giving us the opportunity to work with you this year, it means a lot. Business associates like you make our jobs enjoyable and keep our business successful. It’s been a pleasure helping you reach your goals, and we look forward to contributing to your success in the coming year and hope our business relationship continues for many years to come.

We’d also like to thank our awesome staff for everything they do. It has been an honor and we consider it a valuable experience. Compassionate and hardworking employees are hard to come by these days, so we’re lucky to have an office full of them. Our business would not be possible without your support. We hope you and your families have a lovely holiday season filled with joy and meaning.

We wish you all a very APPY holiday season.

Sincerely,

All of us at jācapps

By: Vince Kattoula

A few years ago, building a mobile app was a challenge for most small businesses. The high costs involved and commitment of a mobile development team deterred many small businesses from creating an app for their brand. But with new technologies, and the massive popularity of mobile apps, creating an app is now easier and more convenient than ever before.
Small businesses should take advantage of this lucrative space. Here are some reasons why:

1. Apps help increase sales
   Loyalty programs can be used to reward frequent shoppers, or help turn a seldom shopper into a frequent shopper. Doing this through an app eliminates the need to print out loyalty cards or worry about tracking transactions; everything is done conveniently through the user’s mobile device, saving your business time, effort, and money. Furthermore, if you know what products your customers enjoy, push notifications can help you increase revenue too. Sending them offers about products they’re interested in during off-peak hours will help your business add to its bottom line.
2. Apps can help improve customer experience
   Through apps, you can offer consumers coupons and send announcements directly to their smartphone (or any other mobile device) which creates a more convenient way for them to browse, compare, and order your products/services. It can also provide post-sales support and information. Data that can be collected using apps provides insights into how customers interact with your brand. Small businesses can use this information to their advantage and personalize a great in-app experience tailored for each individual customer.
3. Apps can help maintain a competitive advantage
   People prefer apps over mobile websites. In fact, 87% of all time spent on mobile devices is spent using apps. Even further, comScore reports that among the top 1,000 apps and mobile websites, apps have an audience that’s 2.5 times as big and growing twice as fast*. If you can effectively, and consistently, promote your business’s app and remain one of the 27 apps that smartphone owners use per month, it won’t be hard to maintain a competitive advantage within your industry.

To learn more about how mobile apps can help your small business grow, reach out to us at 248-353-9030 or sales@jacapps.com.
 
*comScore 2015 U.S. Mobile App Report